University of Virginia School of Law Video Marketing: Long and Long Lasting Video marketing continues to grow in popularity with marketers as it continues to grow with viewers. Today’s Link of the Week from the UVA School of Law updates a selection first made in October, 2008. Just as in 2008 our link leads to […]
Writing Right at University of Arizona Online MBA Website’s Opening Page When a website page opens you have 5 seconds or less to connect with a person visiting the site. The best way to do that is with words that make an immediate connection with the interests of the visitor. University of Arizona does just […]
November… A happy Thanksgiving to the U.S. readers as that holiday is upon us. May your visit and application results be whatever you were hoping to have. Notable Twitter Quotes: “Another fall, another season of hearing from college counselors all over the world about how completing the CSS Profile is agonizing + demoralizing for the most […]
Introducing Microcredentials at Oregon State University For people who want to boost their professional status, “microcredential” programs offer a way to gain knowledge and respect with having to complete a master’s degree program. Some schools, including Oregon State, allow people to enroll who don’t already have a bachelor’s degree unless the courses involved are graduate […]
Southern Utah: rapid program scanning from degrees to continuing education Higher education program offerings continue to evolve. That’s due in no small part to increased interest in certificate programs to enhance employment opportunities and career advancement and continue interest in online program delivery. Not many schools can match the ease of learning what programs are […]
October…FAFSA season is here, along with all the traditional fall recruitment activities for college bound high school students. May marketing success be with you all. Notable Twitter Quote: “When groups meet to brainstorm, good ideas are lost. People bite their tongues due to conformity pressure, noise, and ego threat. A better approach is brainwriting: generate ideas […]
Easy to Scan 10 Top Tips for Web Writing at University of Sheffield Searching for web writing guides at university websites was encouraging (I found quite a few and visited about 15 of them) and discouraging (several did not follow their own advice about how to present their content for rapid scanning and a quick […]
15 Tasks Open Registrar’s Page at University of Missouri In every top task survey that included faculty and current students in the research, faculty were always the people most dissatisfied with the college or university website. Followed closely by current students. Why? Inability to easily find the tasks they needed to complete on the website. […]
“Cutting the Price Tag” at Calvin University Tackles “Sticker Shock” You still hear complaints today that too many potential students don’t understand the fact that few students actually pay the high “sticker” price at most private sector colleges and universities. Alas, those same schools seldom address the “sticker price” challenge as directly as Calvin University. […]
Quick Scholarship $$$ Opens Net Price Calculator at St. Norbert College “How much will you pay for college?” That’s the key question that every potential student wants to know. Sooner in the recruitment cycle is better than later. You want to show potential students that they likely will not pay your “sticker price.” You discount […]