Key International Student Content on a Single Page at University of Alberta Recruiting international students is a key enrollment goal at many colleges and universities. Here in the U.S. that task has become more challenging for many colleges and universities since 2016. Applications appear to fall more at schools without a strong brand identity than […]
Unique (?) Boston University Home Page Takes a Different Path: Storytelling A certain part of the marketing world is consumed by the power of storytelling to engage visitors. Just about everyone tells stories. No college or university I’ve yet seen takes quite the approach that Boston University (BU) takes the website home page. BU has […]
November. And the AMA Symposium for the Marketing of Higher Education that started Sunday. Not there this year, so a distant hello from Michigan to friends attending. Enjoy. If you’re not in Orlando, review Monday’s tweets and follow along with new ones. Gerry McGovern has a new book: Top Tasks – a How-to Guide. You can read the […]
Easy-to-Sort 325 Academic Programs, 1613 Continuing Education courses at SAIT For every potential student at every age, finding out what programs are available at a college or university is a top task, usually #1 or #2. And that’s why it is a smart marketing move to make that task completion as easy as possible when […]
Pick Your Favorites: 36 Easy-to-Scan Alumni Success Stories from The College of Wooster Most colleges and universities have created content to present success stories about their alumni. And many rely on one or a few “hero” stories as the page opens to get visitors’ attention. From the perspective of marketing to potential students, that’s risky. […]
Most college presidents on Twitter ignore US News Rankings Some time ago I started a list of college and university presidents with Twitter accounts. That list (including some retired folk) now is at 110 presidents. I’ve no idea how many presidents are on Twitter… my list was built as I happened to come upon a […]
Parents Content: 3 Stages in the Recruitment Cycle at Creighton University Despite the important role parents play as high school students search about for the right college to attend, few colleges and universities have created communication programs that recognize that importance. Creighton University website content is different. Creighton has created a “From Your Nest to […]
October. NACAC 2018 is over. Fall season recruitment for high school students now hits overdrive. Travel well. But, if you can, skip those high school lunch visits. Not many people at NACAC, it seems, think they are worth the effort. In early summer, Gerry McGovern asked at a higher education conference in Spain: “Where are […]
Yes, private sector admissions directors are stressed. With the start of the NACAC 2018 conference this week, arrival of the new Inside Higher Ed/Gallup survey of admissions directors was especially timely. Curiosity, of course, took me off to download a copy and read through the findings. With special attention to the results from admissions directors […]
“Estimate your cost in 3 minutes” at the Yale University undergrad admissions page Learning about what a particular college will cost is a Top Task for high school students and their parents. And yet most college and university admissions sites don’t give special priority to letting people complete that task quickly and easily. From a […]