December… Applications are arriving. A new Covid strain adds an unexpected threat. And the New Year will soon be upon us. However you celebrate during the holidays, best wishes for a fine time with friends and family. Be well. Stay safe. Twitter note re early marketing from Davina Gould at University of South Florida: “My HS freshman […]
UMass Magazine: Easy-to-Scan 13 articles with length, video, podcast features + social media connections A copy of the Fall 2021 magazine from University of Massachusetts Amherst arrived last week and a first glace showed me features I’ve not seen before on online magazines. Each goes beyond a mere headline to offer features that should help […]
Service Marketing Alive and Well at University of Missouri Registrar’s Office Whenever we’ve done a survey of current students re what they most like and dislike about their school’s website their dissatisfaction is second only to “faculty and staff” responses. The reason: “confusing menus and links” that make it difficult for them to complete the […]
MIT: 13 blogs on opening admissions page (11 students, 2 admissions staff) Today we hear more than ever that potential students want to know what already enrolled students have to say about their college or university. Most important, what they read or view has to be real words as the students would write or speak […]
November… With the application season well underway, early results at many schools are giving an indication of what’s to come between now and Christmas. Halloween scariness will continue for some and dissipate for others. With lower early FAFSA filings (see the entry below) there’s not yet a sign that traditional undergrad enrollments are set to […]
Social Media for Everyone: 182 + 13 Blogs on Western University Social Media Page Today we highlight a university that’s obviously proud of the extensive array of social media sites available to anyone interested, from single admin offices and academic departments to “official” Western University social sites. Connect to any of them as you scan […]
Harvard Business School features 10 easy-to-scan faculty podcast topics Podcasts for sure are popular. But not everyone has equal interest in every topic that people are talking about. Harvard Business School highlights the investment faculty have made in podcast production by listing 10 entries on a single easy-to-scan page. At HBS this page is part […]
10 Cost Comparisons, 2 Cost Calculators, Scholarship Estimator Highlight Eastern Washington’s “Tuition Information” Content High school seniors completing the 2021 E-Expectations survey ranked “cost/tuition information” as their #1 Top Task when visiting a college website. Few higher educations websites make that as easy to do as Eastern Washington University. The EWU page opens with what […]
October… With fall enrollment well underway we pay special attention in this newsletter to recent surveys on what’s most important to high school students and graduate students as they search for schools to attend. No surprise: in both cases, cost is more important than you’d know by visiting most college and university websites. If you don’t […]
Virginia Tech Outlines the Brand Identity and How to Implement It More than a few colleges and universities struggle with how to get various departments and divisions to follow institution-wide brand elements. Virginia Tech takes the basic step of creating a simple, easy-to-follow outline of elements that make up “The Virginia Tech Brand.” Listed on […]