COVID-19 Takes Top Page Placement on University of Melbourne Home Page For the first Link of the Week selection in July we return to the topic that closed link selections in June: a rare home page that gives dominant placement to the topic this is arguably of top interest to everyone associated with the university: […]
July. And the fall future for colleges and universities isn’t any clearer now than it was when June began. Robert Kelchen, associate professor of higher education at Seton Hall University, wrote this on July 1: “Unfortunately, I’m convinced that this month will be one of the worst months that American higher education has experienced in a […]
“A Fall Out of the Ordinary…” at University of Montreal Home Page Probably safe to say that the #1 thing on the minds of university students (and faculty and staff) for this fall is… what will this fall be like at my school? Despite that extraordinary interest, only one of the many websites I’ve visited […]
Franklin University Offers Pre-Application Transfer Credit Information: Courses & Programs, Money Saved, Time to Degree At a time when enrollment concerns are mounting, the importance of adding new transfer students is increasing at many colleges and universities. But few schools boost recruitment efforts by letting potential transfer students get key information before they decide to […]
Smith College Presents 6 Easy-to-Scan topics for “Parents and Families” to “Explore Admission” Parents. Some of the most important people in the college selection process. And yet special content for parents is too often ignored or underplayed on college and university websites. Smith College offers an alternative with 6 easy-to-scan topics for parents and other […]
June. “Understandable uncertainty continues as colleges and universities begin to announce an “intent” to open in the fall, replete with caveats. The definition of “open” remains flexible. No early word yet on May 1 enrollment deposits from the majority of schools that did not extend until June 1. Those reports should start soon.” Those sentences […]
Vanderbilt COVID-19 website is better than most re content, navigation For sure there is no such thing as the perfect website. When we went in search of a strong COVID-19 website through the first 5 pages of a Google search for higher education COVID-19 websites we found, as expected, quite a variety. Some helpful. Some […]
University of Sheffield threads the Home Page Needle: Branding + Top Task Priority Colleges and universities find it near impossible to resist the temptation to use the home page to broadcast brand messages. Most visitors, including potential students, do not have seeing/reading brand messages as a Top Task when they arrive at a home page… […]
May. Uncertainty continues as colleges and universities begin to announce an “intent” to open in the fall, replete with caveats. The definition of “open” remains flexible. No early word yet on May 1 enrollment deposits from the majority of schools that did not extend until June 1. Those reports should start soon. This newsletter focuses […]
Remarkably clean, simple 7 line inquiry form from DePauw University Direct marketers have long known that if you keep an inquiry form brief more people will complete it. Alas, most higher education inquiry froms to not follow that principle. DePauw University is a rare exception. Inquiry froms can also be difficult to find on a […]