Marketing-Smart Undergrad Outcomes Data from Fordham Features Industries & Employers in Easy-to-Scan Format If you’ve been following various research findings on what potential students want to know about colleges and universities they might attend you’ve seen the rising interest in learning about the results that graduates achieve. Fordham University offers in the admissions section of […]
June. What I’m thinking about this month are the marketing changes reported in May that are underway at institutions of varied types. Academic program reductions at University of Tulsa, Gordon College, and Wheeling Jesuit University and financial aid reduction (no more “need blind” admissions) at College of the Holy Cross come first to mind. Is […]
6 Key Alumni Links = Easy Top Task Completion = A Fine Visitor Experience What makes any website visitor enjoy their experience and think well of the people who created the site? Again and again web visitors give a simple answer: “It was easy to find what I wanted to do… and get it done.” […]
Quick, Easy State-by-State Merit Scholarship Estimator at Eastern Kentucky University Merit scholarships have been in use as a recruitment tool at non-elite private sector colleges and universities for decades. Their use at public universities is a more recent addition. Eastern Kentucky University has been offering them since at least 2015. Merit scholarships are available for […]
New Style Home Page for Drew University features “Minimal Navigation” Does being different from other higher education websites by itself create a competitive advantage? If that’s the case then Drew University indeed has advanced past its competitors by using a “minimalist” design approach. What is minimalist design strategy? A definition from the Nielsen-Normal Group in […]
Fast, Easy-to-Complete Online Admissions Application from The University of the Pacific How many of your admissions applications are completed on a smartphone? Might more people do that if it were easier to complete? The University of the Pacific first reported on the success of an online admissions application for new freshmen at the AMA Symposium […]
Improving Task Completion at Academic Program Sites at The University of Sheffield… At The University of Sheffield website changes are in progress to improve top task completion in an often neglected area: academic program sites. That’s important to not only faculty and current students, but to potential students as well who want to review academic […]
Tactics can kill marketing strategy… a new example at SUNY Potsdam Let me confess to a marketing obsession… higher education marketing in the last few years has seen a explosion of “brand strategy” efforts in the belief that colleges and universities can “rebrand” themselves to solve marketing challenges and boost enrollment. I’ve no problem with […]
April. Rumor in Michigan is that spring has arrived. Still a bit of snow. Patience. The flowers are twitching. And the marketing continues. The cliché is true: you only have one chance to make a first impression. Introduce your colleagues to the benefits and techniques of “top task research” to create the best possible experience […]
12 Easy-to-Scan Task Topics Show the Power of Words at Mizzou Registrar’s Website Yes, you really don’t need opening images (or images of any sort) on a website page visited by people who just want a quick path to complete the task that brought them to the page. That’s especially true of internal pages for […]