Bob

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Your Higher Education Marketing Link of the Week… PDF Peril at University of Chicago, Safety at the Wharton School… 9 August 2019

August 11, 2019 by Bob 0 Comments

Love your website visitors? Don’t force them into PDF peril for important career outcomes info. Especially on mobile. Potential students (and parents) search for career outcomes information on college and university websites that interest them. Some schools provide that content in more visitor-friendly formats that others. Most often we select “positive” website examples with strong […]
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Content Strategy
Graduate, Professional, Continuing Education
Link of the Week
Mobile Marketing
Student Recruitment
Website Design

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Your Higher Education Marketing Newsletter… August 2019

August 7, 2019 by Bob 0 Comments

August. The opening of a new semester is almost upon us. And for many schools, recruitment of traditional-age students to join at the opening continues even as the 2020 cycle is underway. Best wishes for success to everyone who still needs a few more to meet enrollment and revenue goals. Improving the marketing power of […]
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Content Strategy
Social Media Marketing
Student Recruitment
Video Marketing
Your Higher Education Marketing Newsletter

Tagged with:
college and university marketing
higher education marketing

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Your Higher Education Marketing Link of the Week… Georgetown University: 24 Video Stories… 26 July 2019

July 28, 2019 by Bob 0 Comments

24 Believable Video Stories from Georgetown University Students Videos are popular. Stories of student experiences are popular. But like anything else, the content and the presentation have to be done well. Student stories in particular have to be realistic lest today’s hype-sensitive potential students detect PR manipulation and abandon them. This Georgetown University series gets […]
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Content Strategy
Link of the Week
Mobile Marketing
Social Media Marketing
Student Recruitment
Video Marketing
Website Design

Tagged with:
college and university marketing
higher education marketing
Video marketing

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Your Higher Education Marketing Link of the Week… University of Hartford: Home Page Academic Program Finder… 19 July 2019

July 20, 2019 by Bob 1 Comment

Making a Top Task Easier: University of Hartford Academic Program Finder on the Home Page For 10+ years our Top Task research has always found that “academic programs” is the first or second Top Task for almost every potential student searching for the right college to attend. Alas, not being able to quickly find what […]
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Content Strategy
Link of the Week
Mobile Marketing
Student Recruitment
Website Design

Tagged with:
college and university marketing
higher education marketing

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Your Higher Education Marketing Link of the Week… Franklin University: Transfer Credit Tool… 12 July 2019

July 14, 2019 by Bob 0 Comments

Serious about transfer students? Franklin University makes it easy to estimate credits, savings, and time to degree completion For many colleges and universities enrolling more transfer students is a key enrollment strategy to offset declining freshman enrollments. But how easy is it for a potential transfer student to complete an essential top task early in […]
Posted in:
Link of the Week
Mobile Marketing
Student Recruitment
Website Design

Tagged with:
college and university marketing
higher education marketing
transfer students

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Your Higher Education Marketing Link of the Week… University of Michigan: Social Integrity… 5 July 2019

July 6, 2019 by Bob 0 Comments

Surviving & Thriving in Today’s Social Media World: Advice, Tips, News from University of Michigan Life in the social media world today can be, to paraphrase John Locke, nasty and brutish and short. Well, maybe not so short. Everyone, including marketers, can benefit from the in-depth effort by University of Michigan to provide a survival […]
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Link of the Week
Mobile Marketing
Social Media Marketing
Website Design

Tagged with:
college and university marketing
higher education marketing
social media

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Your Higher Education Marketing Newsletter… July 2019

July 6, 2019 by Bob 0 Comments

July. Heat and dry weather finally have arrived in Michigan. And will continue for July 4 celebrations, we hope. A happy holiday break to U.S. readers and a happy Canada Day to our Canadian friends. At the end of this month, expand your marketing insights and experiences with friends and colleagues in Philadelphia at the […]
Posted in:
Higher Education Tuition and Costs
Student Recruitment
Your Higher Education Marketing Newsletter

Tagged with:
college and university marketing
higher education marketing

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Your Higher Education Marketing Link of the Week… MIT: 13 Real Stories from Real Students… 21 June 2019

June 22, 2019 by Bob 0 Comments

Real students tell real stories at the MIT Admissions Blog Real stories by real students are a key element in online student recruitment website content. That’s why the venerable MIT admissions remains important communications content. And those stories don’t always have to be only on Facebook or another social media site away from your main […]
Posted in:
Content Strategy
Link of the Week
Mobile Marketing
Social Media Marketing
Student Recruitment

Tagged with:
college and university marketing
higher education marketing
MIT admissions

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Your Higher Education Marketing Link of the Week… UT Austin, UC Berkeley Website Rankings… 14 June 2019

June 15, 2019 by Bob 0 Comments

UT Austin & UC Berkeley… Comparing 2 Top Ranked U.S. University Websites Search for “university website rankings” and you’ll find an array of results based on a variety of criteria. Last week Convince & Convert released a 2nd annual listing of its rating of the top 25 websites selected from 50 schools with the highest […]
Posted in:
Brand Strength
Content Strategy
Link of the Week
Mobile Marketing
Student Recruitment
Website Design

Tagged with:
college and university marketing
higher education marketing
top ranked universities

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Your Higher Education Marketing Link of the Week… Fordham University: Undergraduate Outcomes… 7 June 2019

June 9, 2019 by Bob 0 Comments

Marketing-Smart Undergrad Outcomes Data from Fordham Features Industries & Employers in Easy-to-Scan Format If you’ve been following various research findings on what potential students want to know about colleges and universities they might attend you’ve seen the rising interest in learning about the results that graduates achieve. Fordham University offers in the admissions section of […]
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Link of the Week
Mobile Marketing
Student Recruitment
Website Design

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Bob

Author Archives

Your Higher Education Marketing Link of the Week… PDF Peril at University of Chicago, Safety at the Wharton School… 9 August 2019

Your Higher Education Marketing Link of the Week… University of Hartford: Home Page Academic Program Finder… 19 July 2019

Your Higher Education Marketing Link of the Week… Franklin University: Transfer Credit Tool… 12 July 2019

Your Higher Education Marketing Link of the Week… UT Austin, UC Berkeley Website Rankings… 14 June 2019

Your Higher Education Marketing Link of the Week… Fordham University: Undergraduate Outcomes… 7 June 2019

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