Alumni & Students Rate Academic Programs at Concordia University, Nebraska In June a Link of the Week featured student critiques of the online education program at Western Governors University. Gerry McGovern at a higher education conference in Spain had asked: “Where are the authentic student reviews on university websites?” Almost no colleges and universities include […]
August, and here in Michigan the proverbial “dog days” of summer have arrived. Legend says they will pass by August 11, well in time for summer move in days for new freshmen at residential colleges. We shall hope. Welcome to our 8 new subscribers since August 1. If you know someone who might like to […]
Home Page Primary Purpose? At Arizona State University, Student Recruitment Takes First Place Last week a new ranking of higher education websites appeared… the “25 Best University Websites for 2018.” Turns out the best 25 were selected after a review of the 50 largest public universities in the U.S. So while the search for the […]
“25 Best University Websites for 2018” That’s the misleading title of a Tweet that took me to an article by Jay Baer, “founder of Convince & Convert, a digital marketing company.” Why is the title misleading? Baer reviewed websites at the 50 largest public universities in the U.S. From those, 25 were selected as ‘best” […]
GDPR Compliance Content that Everyone Can Understand from University of St. Francis Earlier in the year Campus Technology magazine tried to get feedback for a May article from 5 universities that had “GDPR working groups” to find out how things were going re compliance with GDPR regulations from the European Union. The magazine had no […]
Colorado College Home Page Features 8 “CC Stories” “Storytelling” is hot in the marketing world. See, for instance, “Storytelling is the future of Content Marketing strategy in 2018” from Smart Insights. That said, it is unusual to find “storytelling” content given the prominence on college and university websites that it receives at Colorado College. The […]
July. Canada Day and July 4th celebrations are behind us. Final enrollment efforts for 2018 freshmen continue as the new campaign for 2019 unfolds. Admissions offices never rest. This is the first monthly newsletter sent via MailChimp. If you experience any problems, let me know. The format continues close to the original. MailChimp shows me […]
“Where are the authentic student reviews on university websites?” Authentic student reviews on university websites? That’s the question Gerry McGovern asked at a June EUPRIO conference in Spain for higher education communications and marketing professionals. Gerry hadn’t found any. Neither had I. And then Jens Larson at Eastern Washington University responded on Twitter with a […]
Easy-to-Scan Davidson College Career Outcomes Site with Results by Individual Majors Learning about college and university career results in a top task increasing in importance at a time when article questioning the value of a college education are increasingly easy to find. Most people still believe a college education is important. But what about results […]
Innovative DePauw video helps people understand a financial aid award letter How easy is to understand a financial aid award letter? Do higher education professionals even acknowledge that it might be especially confusing for “first time in college” folk who have never seen one before? For this Link of the Week selection we first went […]