MIT Offers Array of 20 Easy-to-Scan Video Channels You don’t have to look far to find reports of how popular video content is with Millennials (23 to 38 year olds who are the prime recruits for graduate and professional degrees and certificates). Just about every college and university has a YouTube channel. In design, the […]
March. Some of you are waiting for winter. The rest of us know that spring is coming. Sometime. Website speed, especially on mobile, is a key element in successful marketing. For examples of 8 truly rapid sites (and 3 quite slow ones) taken from 45 of my Link of the Week selections visit “8 Winners: […]
The Need for Website Speed… Importance Grows in 2019… 8 of 45 Higher Ed Sites are “Excellent” Now Website speed review from Unbounce… Many, perhaps most, potential students of every age first come into contact with a particular college or university by visiting the website. Visits often, but by means always, start at the home […]
Matching Landing Page with Advertisement: St. John’s University “Outcomes” Example St. John’s University was one of 4 universities that took full-page ads in the NY Times special “Learning” section of the 24 February Sunday paper. (Rensselaer, SUNY Albany, NYU School of Professional Studies were the others). The “Results That Speak for Themselves” ad is on […]
29 Student Vlogs Boost Student Recruitment at Temple University At some point while moving along the recruitment track potential students will want to know what real students think about their experiences at a college or university. In today’s world one key way to do that is with student video blogs. The 29 videos in “My […]
Strategy vs. Tactics… how a website can kill ROI for a mobile ad campaign Strategy is grand. Agencies love to sell it. Clients love to talk about it. Conferences love to feature it. And every marketing campaign indeed needs a good strategy. But a problem occurs when the tactics of implementing a strategy don’t receive […]
Notre Dame home page highlights series of top stories Many university home pages include a section, usually near the bottom of the page, with links to a few stories about the university. None that I’ve seen before make stories about the school the dominant content on the entire home page. No brand claims. No content […]
February. And yes, winter will change to spring. Believe. First step to a better website? Read Gerry McGovern’s new book: Top Tasks – a How-to Guide before you set content priorities. The first chapter is here. Updating your website in 2019? Find out what potential students like and dislike about your current site before making changes. Feedback in […]
Raikes School Combines video, key facts, and alumni ratings to make a strong first impression on potential students For most students searching about for a potential college learning about the academic program that interests them is a top task when they begin to visit college websites. Today’s Link of the Week example combines 3 elements […]
National University: Student Video Stories from Website to YouTube to Facebook & Instagram While websites remain the most important source of online content for future students exploring college options, social media obviously also plays an important role. National University recognizes this in integrating a series of promotional videos across website and YouTube, Facebook, and Instagram. […]