Making a Top Task Easier: University of Hartford Academic Program Finder on the Home Page For 10+ years our Top Task research has always found that “academic programs” is the first or second Top Task for almost every potential student searching for the right college to attend. Alas, not being able to quickly find what […]
Serious about transfer students? Franklin University makes it easy to estimate credits, savings, and time to degree completion For many colleges and universities enrolling more transfer students is a key enrollment strategy to offset declining freshman enrollments. But how easy is it for a potential transfer student to complete an essential top task early in […]
Surviving & Thriving in Today’s Social Media World: Advice, Tips, News from University of Michigan Life in the social media world today can be, to paraphrase John Locke, nasty and brutish and short. Well, maybe not so short. Everyone, including marketers, can benefit from the in-depth effort by University of Michigan to provide a survival […]
July. Heat and dry weather finally have arrived in Michigan. And will continue for July 4 celebrations, we hope. A happy holiday break to U.S. readers and a happy Canada Day to our Canadian friends. At the end of this month, expand your marketing insights and experiences with friends and colleagues in Philadelphia at the […]
Real students tell real stories at the MIT Admissions Blog Real stories by real students are a key element in online student recruitment website content. That’s why the venerable MIT admissions remains important communications content. And those stories don’t always have to be only on Facebook or another social media site away from your main […]
UT Austin & UC Berkeley… Comparing 2 Top Ranked U.S. University Websites Search for “university website rankings” and you’ll find an array of results based on a variety of criteria. Last week Convince & Convert released a 2nd annual listing of its rating of the top 25 websites selected from 50 schools with the highest […]
Marketing-Smart Undergrad Outcomes Data from Fordham Features Industries & Employers in Easy-to-Scan Format If you’ve been following various research findings on what potential students want to know about colleges and universities they might attend you’ve seen the rising interest in learning about the results that graduates achieve. Fordham University offers in the admissions section of […]
June. What I’m thinking about this month are the marketing changes reported in May that are underway at institutions of varied types. Academic program reductions at University of Tulsa, Gordon College, and Wheeling Jesuit University and financial aid reduction (no more “need blind” admissions) at College of the Holy Cross come first to mind. Is […]
6 Key Alumni Links = Easy Top Task Completion = A Fine Visitor Experience What makes any website visitor enjoy their experience and think well of the people who created the site? Again and again web visitors give a simple answer: “It was easy to find what I wanted to do… and get it done.” […]
Quick, Easy State-by-State Merit Scholarship Estimator at Eastern Kentucky University Merit scholarships have been in use as a recruitment tool at non-elite private sector colleges and universities for decades. Their use at public universities is a more recent addition. Eastern Kentucky University has been offering them since at least 2015. Merit scholarships are available for […]