3 College Winners on the Noel-Levitz Web List
In my January marketing newsletter, I included a link to a report on the Noel-Levitz website reporting the expecations of college-bound high school students about the features they wanted to use at college websites. The entire report is at www.noellevitz.com/Papers+and+Research/Research/ResearchLibrary/E-Expectations.htm
The top 15 activities, with the percent indicated for how many respondents wanted to use a particular feature were:
1. Complete a financial aid estimator form (88%)
2. Complete a tuition cost calculator form (83%)
3. Complete an admissions application online (81%)
4. Request a campus visit by completing a form (81%)
5. Exchange instant messages with an admissions counselor or student worker (72%)
6. Complete a form to RSVP for a campus event (72%)
7. Inquire online (70%)
8. Read profi les of faculty (64%)
9. E-mail a faculty member (64%)
10. Read a blog written by a member of the faculty (64%)
11. Read profi les of current students (63%)
12. Read a blog written by a current student (63%)
13. View a virtual tour (63%)
14. Personalize a Web site (62%)
15. E-mail current students from the site (61%)
I asked newsletter readers to review the capabilities of their websites and let me know if they had at least 10 of the 15 active on their sites. And three people answered in the affirmative:
Saint Michael's College www.smcvt.edu
Hollins University www.hollins.edu
Huntington University www.huntington.edu
Two of the schools sent details on which features were active now and which ones were not. I'm asking for the same information from the third and then I'll post some additional individual links to these features so that blog folk can visit and review.
The invitation is still open. Review your website. If you have at least 10 of these features on your website, let me know and I'll include that in a future blog post. As you might imagine, I'm especially interested in anyone that has one of the Top Two, a financial aid estimator and a tuition cost calculator. Not too many of those out and about the land. No, you can't count a FAFSA calculation of "Expected Family Contribution." Has to be specific to your college or university.
Thanks to Anne Conaway-Peters at Saint Michael's, Linda Martin at Hollins, and John Paff at Huntington for taking the challenge.
And no... nobody had all of the activities.