Wikipedia... MarketingSherpa advice on fixing mistakes
In my earlier September 6 posting about MarketingSherpa's first of two articles on how to become engaged with Wikipedia and build good relations with the guardians of knowledge there, I promised to let readers know when the second article appeared... and here's that notice.
The subtitle for this article is "Damage Control."
The most important advice here is not to jump right in and change something that you think is a mistake or represents an interpretation that you don't agree with. Instead, use the "discussion" tab that exists for each entry to present your position and reach an agreement that a change is appropriate. Doing that will increase your credibility and help avoid the charge that you are secretly changing things simply for better public relations for your college or university.
Wikipedia links can increase traffic to your website
There's also a valuable section on how to use links in your Wikipedia article to increase traffic to your own website. As with other changes, the most important advice is to work with Wikipedia editors to either add new links or to change existing links because there's a better place for readers to arrive at your website.
Read the full article at http://www.marketingsherpa.com/article.php?ident=30125# with open access for a few more days.
Links to more Wikipedia information
MarketingSherpa also provided links to learn even more and I'm listing a few of them here. The WikeScanner link below is the one that will let you learn more about who is already making changes on your entry.
Special Report: How to Get Your Company Listed on Wikipedia, Part I
http://www.marketingsherpa.com/article.html?ident=30116
WikiScanner:
http://wikiscanner.virgil.gr
Wired’s WikiWatch blog:
http://blog.wired.com/27bstroke6/wikiwatch/
Wikipedia’s Manual of Style: Companies, Corporations and Economic Information:
http://en.wikipedia.org/wiki/Wikipedia:Companies,_corpo
ations_and_economic_information
Wikipedia’s Conflict of Interest policy explained:
http://en.wikipedia.org/wiki/WP:COI