Strong marketing taglines... a quick survey
Nancy Schwartz at http://www.nancyschwartz.com/ is an experienced marketing consultant specializing in not-for-profit organizations. She wrote today looking for assistance with a special 2008 project to help people build strong taglines that improve marketing effectiveness.
Take a few minutes for Nancy's survey. And when you do, be sure to request a copy of the results that she's promising to share with everyone who helps on the project.
From here, best to use Nancy's words:
"In today's competitive marketing environment, nonprofit taglines must be strong enough to get attention and provoke questions.
Effective taglines complement an org's name, convey the unique value its delivers to its community and differentiates it from the competition? (Americorps' "Getting Things Done" is a great example of a tagline that works on all three fronts.)
But more often, nonprofit taglines are vague, ambiguous, over-reaching, too abstract or simply non-existent.
Unfortunately, there’s little available guidance for organizations striving to strengthen their taglines. That's why I'm making a special effort in 2008 to help nonprofit orgs craft better taglines.
Please help me launch this research project by asking your readers to take a few minutes to complete this short survey:
http://www.surveymonkey.com/s.aspx?sm=zjXNjEU9fh1wCcHCZelFYQ_3d_3dBob, my report back on responses (which I’ll be glad to share) will highlight trends, best practices and tips. All survey respondents (who request it) will receive a copy.
Again, you’ll find the survey here http://www.surveymonkey.com/s.asp?u=711542996299.
From my own website reviews, its clear that many colleges and universities can use help with taglines that indeed are often "vague, ambiguous, over-reaching, too abstract or simply non-existent." Indeed, sometimes "non-existent" might be the preferred approach.
Take Nancy's survey now. Her report might help you craft a better tagline when that challenge next arises.