Bob Johnson's Blog on Internet Marketing

Financial aid and scholarship estimators from 7 schools is still far from a rush to fill in this important marketing element on college and university websites. But, every new site is a move in the right direction.

And so today, a welcome addition at Southwestern University. This one covers both merit and need-based aid, based on questions on class rank, ACT or SAT score, family income and assets, family size, and the number of family members attending college,

After you fill in your details, you get to watch a column graph fall down away from the maximum cost of more than $35,000 a year. Rather like watching United Fund success in reverse and a nice, immediate visual touch to see how much you might save at Southwestern.

See how low your cost can go at http://www.southwestern.edu/financial-aid/cost/calc2.html

Thanks to Paul Novack, director of web communications at Susquehanna University, for letting me know about this example.

You can see the list of 7 ways to do financial aid and scholarship calculators at http://bobjohnsonconsulting.com/blog1/2007/12/5_online_financial_aid_scholar.html