« "Graduate" programs or "Masters" programs? | Main

$100 Voucher for MBA Books at Regis University

Regis University is offering a new, if modest, financial incentive to enroll in the online MBA program this September.

An email that arrived on Friday included a "can't miss" headline for a "Back to School Special!" with the note that the "Offer ends soon." Enroll by August 25 and Regis will not only waive your $75 application fee, but also give you a $100 voucher toward purchase of your books next semester.

The email includes in small print at the end the usual disclaimer: "Valid for MBA text book purchases only at Regis University Follett Bookstore. Not transferrable or available with any other offers."

Enroll for a "Brilliant" Outcome

Why enroll at Regis? Try this combination of flexible scheduling and "brilliant" outcomes:

  • "With career-specific specializations, 8-week accelerated classes, and 6 convenient start dates per year, a Regis MBA gives you the flexibility to build your path to a brilliant career and life."

See the full ad at http://www.regisuniversityonline.org/email/080730_mba_backtoschool/080730_mba_backtoschool.html

How far will financial incentives spread in recruiting for online programs? No predictions, but it is both a growth area and an increasingly competitive place in higher education marketing.

TrackBack

TrackBack URL for this entry:
http://bobjohnsonconsulting.com/blog-mt1/mt-tb.fcgi/183


[ Yahoo! ] options

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)