Recruitment communcation without paper... high interest
Not lone from now I'll start my pre-conference workshop her at the ACT Enrollment Planners Meeting... "Student Recruitment in an Online World: Creating a Marketing Communications Plan in a World Without Paper."
Surprising so far is the level of interest... 52 people have registered for this one, many more than my workshop last year on search engine marketing. At the start, I'll try to see find out more about what's bringing people to this session.
What's especially timely are recent stories in the press that build on what's covered in my opening slides... the emerging use of smartphones and electronic readers. The business section of the NY Times on Sunday included a feature story on the Readius, a flexible version of an e-reader that's due out late this year or early next year. Yes, you can roll up the electronic page and just about put it into your pocket. That's the plan, at least. See more about it at http://www.readius.com/
And both the Wall Street Journal and USA Today have reviews of the iPhone with 3G. Indeed, the USA Today story features actual faster website access times for 10 different websites. That fast access time is a key ingredient for wider adoption. See the story at http://www.usatoday.com/tech/columnist/edwardbaig/2008-07-08-iphone-3g-review_N.htm
Will print ever be obsolete in student recruitment communication plans? When did the frog in the pot start to notice the water was getting warm?