August… Quite the weather events these past weeks. Hoping that everyone is doing well despite the heat and floods and more we are experiencing. Notable Marketing Quote: “The ballpark minimum amount you should invest to support a new program is $150,000 per year.” Details from Seth Odell, CEO at Kanahoma. HE Connect Liverpool 2023: Janus Boye’s first higher education […]
Drexel’s brand campaign in print expands on the web Drexel’s current brand campaign theme… “Ambition Can’t Wait”… started in late 2016. Let’s give the university great credit for staying with a campaign that was first announced in a press release you can read here. That’s admirable patience and persistence not seen at every college and […]
February… Yield season is underway while many colleges and universities continue to solicit new applications. Whatever your recruitment stage, best wished for success as we head toward Spring. Notable Twitter Quote: “Higher ed will never be an equitable system until it stops focusing on weeding people out of it and starts focusing on empowerment and knowledge.” […]
June…And 2022 enrollment efforts for many colleges and universities continue while 2023 activities are well underway. Success to everyone. Notable Twitter Quote: “One nice thing about being a test blind institution we can give back thousands of hours to students, staff, and high schools to do and care about work that actually means something.” Jens Larson, […]
December… Applications are arriving. A new Covid strain adds an unexpected threat. And the New Year will soon be upon us. However you celebrate during the holidays, best wishes for a fine time with friends and family. Be well. Stay safe. Twitter note re early marketing from Davina Gould at University of South Florida: “My HS freshman […]
November… With the application season well underway, early results at many schools are giving an indication of what’s to come between now and Christmas. Halloween scariness will continue for some and dissipate for others. With lower early FAFSA filings (see the entry below) there’s not yet a sign that traditional undergrad enrollments are set to […]
September… And the COVID Delta variant continues to plague college and university plans for the “normal” academic year that we anticipated back in June. No predication here on how this will unfold between now and December. But one does suspect that innovative recruitment tactics learned last year will continue to be essential in this new […]
May… While many people, famous and otherwise, celebrated the arrival of “College Signing Day” as if May 1 was an athletic contest deadline, most colleges and universities will continue recruitment further into the summer than usual this year. To all of you in that category, best wishes for the success you need. “Highly rejective colleges” […]
March… and Spring is almost upon us. And vaccines. A new hope for health by summer. Just got my 2nd shot. Or, as they say in the U.K., “jab.” “Your website is the most critical website for your prospective students.” That reality was reinforced at the recently completed Carnegie Dartlett online Connection conference. For many (most?) potential students […]
September. Most colleges and universities across the U.S. are open… in one form or another. Results re COVID-19 are mixed, with outbreaks at some schools forcing an abandonment of face-to-face classes. Enrollment results are mixed, with some increases and (probably) more decreases. Higher education life, marketing included, is far from settled and we move into […]
June. “Understandable uncertainty continues as colleges and universities begin to announce an “intent” to open in the fall, replete with caveats. The definition of “open” remains flexible. No early word yet on May 1 enrollment deposits from the majority of schools that did not extend until June 1. Those reports should start soon.” Those sentences […]
Comprehensive yet easy-to-scan campus visit landing page from Xavier University skips glitz & glamour When you advertise or send emails to potential students, links for people to follow should take them immediately to the expected destination and present that content in a design format that’s quick and easy to understand. That’s basic direct marketing 101… […]