Getting online this morning through Comcast, I couldn’t help but notice a prominent right hand column ad offering “Online degrees in as Few as 2 Years.” The temptation to add another example to my expanding collection of “post-click marketing” efforts was too much to resist. And so off I went to arrive at the first […]
Each year I keep a file for online advertising… screen shots of the initial ads, the landing pages, the online and email responses, and what happens when you leave the landing page for the regular website. Great presentation material. Not long ago I was visiting a U.K. camera review site and couldn’t help but notice […]
In the last couple of weeks, interesting new ad campaigns have come from Kaplan University and University of Phoenix. Today’s comments are for the Phoenix effort. In a nutshell: strong up-front creative but weak integration of what follows with the original marketing theme. The new online campaign first appeared on my LinkedIn page… a good placement given that Phoenix […]
Way back in the 1990s, we advertised regularly on radio for “adult” students for evening and weekend programs. The result was constant phone calls from media reps promoting “reach”… the ability to have a seemingly infinite number of people in an urban area hear our ads at an insignificant per-person cost. The trouble with “reach,” of course, is that reaching […]
The news came first on the radio driving to Marshall last night on my trip back from CASE V in Chicago… ironic perhaps that I’d just that morning done a “Writing Right for the Web” workshop that holds up direct marketing and journalism as two precursors of an effective web writing style. The Detroit Free Press […]
Is there growth potential in online doctoral programs? Capella University thinks there is. Not quite sure when the ads first started, but sometime in the last week or so I’ve noticed a new campaign for Capella appearing as banner ads on various websites. The ad is very simple and doesn’t feature any wiggly dancers or fetching […]
A long flight yesterday from Detroit to Santa Barbara for today’s “Writing Right for the Web” workshop at Fielding Graduate University was more than enough time to read Wall Street Journal and USA Today articles about the new iPhone coming in July. No, the new iPhone by itself doesn’t herald the much anticipated break out […]
Sitting in the Sacramento airport this morning on the way back from a web review report at UC Merced, I got online to check email. That takes me through a first Yahoo “news” page. This morning, the lead story is a tease to learn about “degrees to get you hired” to help you move forward […]
You can’t miss it just about anywhere on the web these days: Advertising for adults to enroll in bachelor’s and master’s degree programs. And much if not most of this is tightly targeted to people searching for the right career. After all, “career advancement” is one of the strongest terms that students of every age […]
Did you by chance think the Washington Post was just the name of a newspaper? Major newspapers don’t survive today by selling papers, subscriptions to papers, and advertising in newspapers. The Washington Post Company has been diversifying for years and holdings now include the college test-prep business of Kaplan, Inc. And so it isn’t a surprise […]
Is MySpace the right space for college marketing efforts? One of my smartest friends in this business says “No.” He can’t understand why organizations think that a website presence in a Web 2.0 environment designed for individuals is a good marketing move. And he reminds me frequently that the “cool” people are fleeing MySpace in […]