Apollo Group (parent company for UPhoenix) ranks 62nd in AdAge Top 100 Advertisers How do you parcel out your higher education advertising budget among various media? Each year Advertising Age ranks the top 100 U.S. advertising spenders. The report is issued mid-year and repeated in December. This 2011 amount is up from $584.7 million in […]
Digital marketing… deciding what’s “necessary” to know and what’s only “nice” “Digital marketing” is on my mind this week as I continue my search to select the best content for a series of workshops this year on digital marketing strategy. The first edition, so to speak, is set as a half-day tutorial at the J.Boye […]
Deceptive Advertising: Without injury to consumers, the FTC won’t notice An earlier post on using possible Pell Grant eligibility as a lead generation tool raised the question of whether or not individual schools might be held liable by the Department of Education and/or the Federal Trade Commission for third-party efforts by lead gen firms on […]
Pell Grants and Student Recruitment: The $5,550 offer campaign continues Pell Grant enticement as a recruitment tool was the topic of my blog post last Friday. I had received three notices that I was pre-qualified for one of a limited number of $5,550 Pell Grants in just a few days. Lead generators were hot about […]
Email to generate leads with Pell Grant money When concern about the cost of a college degree is high and growing, what better way to generate enrollment leads than a series of emails to let people know that they “prequalify” for a $5,550 Pell Grant. And why worry in advance about whether or not a […]
Late summer greetings to everyone. From the chatter on Twitter, it seems that the arrival of new freshmen on campuses across the country has been a marvelous event. Special congratulations to everyone who helped carry freight from cars to dorm rooms. Check at the end of the newsletter for new fall presentations, including a conference […]
Getting online this morning through Comcast, I couldn’t help but notice a prominent right hand column ad offering “Online degrees in as Few as 2 Years.” The temptation to add another example to my expanding collection of “post-click marketing” efforts was too much to resist. And so off I went to arrive at the first […]
Each year I keep a file for online advertising… screen shots of the initial ads, the landing pages, the online and email responses, and what happens when you leave the landing page for the regular website. Great presentation material. Not long ago I was visiting a U.K. camera review site and couldn’t help but notice […]
In the last couple of weeks, interesting new ad campaigns have come from Kaplan University and University of Phoenix. Today’s comments are for the Phoenix effort. In a nutshell: strong up-front creative but weak integration of what follows with the original marketing theme. The new online campaign first appeared on my LinkedIn page… a good placement given that Phoenix […]
Way back in the 1990s, we advertised regularly on radio for “adult” students for evening and weekend programs. The result was constant phone calls from media reps promoting “reach”… the ability to have a seemingly infinite number of people in an urban area hear our ads at an insignificant per-person cost. The trouble with “reach,” of course, is that reaching […]
The news came first on the radio driving to Marshall last night on my trip back from CASE V in Chicago… ironic perhaps that I’d just that morning done a “Writing Right for the Web” workshop that holds up direct marketing and journalism as two precursors of an effective web writing style. The Detroit Free Press […]
Is there growth potential in online doctoral programs? Capella University thinks there is. Not quite sure when the ads first started, but sometime in the last week or so I’ve noticed a new campaign for Capella appearing as banner ads on various websites. The ad is very simple and doesn’t feature any wiggly dancers or fetching […]