University of Phoenix… how to spend $614 million in advertising
Apollo Group (parent company for UPhoenix) ranks 62nd in AdAge Top 100 Advertisers How do you parcel out your higher education advertising budget among various media? Each year Advertising Age ranks the top 100 U.S. advertising spenders. The report is issued mid-year and repeated in December. This 2011 amount is up from $584.7 million in […]