Rapid, easy-to-use alumni connection links at Carleton College Connecting with fellow graduates is a top task for most alumni visiting a college or university website. Carleton College makes that easier than most schools with a link from the home age that leads to an “Alumni Network” entry page. Not new events. Not fund raising. Not […]
Potential students can chat by academic level, area of study, home country at University of Glasgow Chat features are common now at college and university websites… what’s not so common is the ability for potential students to select a chat partner at the same degree level in the same academic area that interests them and […]
Alumni Giving Page at Duke University: 7 High Visibility Options Get Immediate Attention Let me make an assumption without any research to support it: People (many, if not most) who visit alumni donation sites have a special interest in deciding how their money will be spent right from the first moment of making a donation. […]
Merrimack College Shows Detailed Career Content for 5 Primary Academic Areas Potential students (and their parents where applicable) at some point in a recruitment cycle show interest in information about what the employment success of students after graduation. Nearly all use general data point that something more than 90 percent of their students are employed […]
UMass Magazine: Easy-to-Scan 13 articles with length, video, podcast features + social media connections A copy of the Fall 2021 magazine from University of Massachusetts Amherst arrived last week and a first glace showed me features I’ve not seen before on online magazines. Each goes beyond a mere headline to offer features that should help […]
Easy-to-find outcomes data at the interactive American University “We Know Success” page Visit just about any college and university website in the U.S. and you can learn that something over 90 percent of alumni are employed, attending graduate schools or otherwise engaged about 6 months after graduating. The data is pretty similar for just about […]
University of Plymouth & Grove City College make it easy to find alumni stories of highest interest to potential students Every college and university has “alumni” story content on the website. Some have many. Some have a few. But in almost every case the available stories are the ones that someone at the school thought […]
COVID-19 = Budget Cuts = New Digital Magazine at Middlebury College When COVID-19 hit colleges in March one immediate result was a quest for budget reductions to offset expected revenue losses. Middlebury College was no exception. And so a decision was made to cancel a regularly scheduled edition of Middlebury’s 96 page quarterly print magazine […]
6 Key Alumni Links = Easy Top Task Completion = A Fine Visitor Experience What makes any website visitor enjoy their experience and think well of the people who created the site? Again and again web visitors give a simple answer: “It was easy to find what I wanted to do… and get it done.” […]
Matching Landing Page with Advertisement: St. John’s University “Outcomes” Example St. John’s University was one of 4 universities that took full-page ads in the NY Times special “Learning” section of the 24 February Sunday paper. (Rensselaer, SUNY Albany, NYU School of Professional Studies were the others). The “Results That Speak for Themselves” ad is on […]
Raikes School Combines video, key facts, and alumni ratings to make a strong first impression on potential students For most students searching about for a potential college learning about the academic program that interests them is a top task when they begin to visit college websites. Today’s Link of the Week example combines 3 elements […]
Pick Your Favorites: 36 Easy-to-Scan Alumni Success Stories from The College of Wooster Most colleges and universities have created content to present success stories about their alumni. And many rely on one or a few “hero” stories as the page opens to get visitors’ attention. From the perspective of marketing to potential students, that’s risky. […]