Is college worth the cost? Easy to learn salaries by major at American University Public opinion polls for some time now have been telling us that people increasingly doubt the value of a college education, particularly when salaries after graduation are compared to employment opportunities that don’t require a college degree. Countering that sentiment requires, […]
Case Western Reserve Links Alumni Stories to Academic Program Stories Nearly all alumni websites include stories from and/or about alumni. Some mention a person’s academic major. Not many link from an individual story to details about that person’s academic major. That’s a marketing mistake, particularly for alumni stories located in the admissions area and intended […]
June… The summer melt season for high school students headed to college is underway. Diligent efforts will keep that number as low as possible. All success to everyone engaged in the effort. Notable Marketing Quote: “Here’s an end of academic year reminder that your campus marketing communication department is not a taco bell where you roll up […]
Rapid, easy-to-use alumni connection links at Carleton College Connecting with fellow graduates is a top task for most alumni visiting a college or university website. Carleton College makes that easier than most schools with a link from the home age that leads to an “Alumni Network” entry page. Not new events. Not fund raising. Not […]
Potential students can chat by academic level, area of study, home country at University of Glasgow Chat features are common now at college and university websites… what’s not so common is the ability for potential students to select a chat partner at the same degree level in the same academic area that interests them and […]
Alumni Giving Page at Duke University: 7 High Visibility Options Get Immediate Attention Let me make an assumption without any research to support it: People (many, if not most) who visit alumni donation sites have a special interest in deciding how their money will be spent right from the first moment of making a donation. […]
Merrimack College Shows Detailed Career Content for 5 Primary Academic Areas Potential students (and their parents where applicable) at some point in a recruitment cycle show interest in information about what the employment success of students after graduation. Nearly all use general data point that something more than 90 percent of their students are employed […]
UMass Magazine: Easy-to-Scan 13 articles with length, video, podcast features + social media connections A copy of the Fall 2021 magazine from University of Massachusetts Amherst arrived last week and a first glace showed me features I’ve not seen before on online magazines. Each goes beyond a mere headline to offer features that should help […]
Easy-to-find outcomes data at the interactive American University “We Know Success” page Visit just about any college and university website in the U.S. and you can learn that something over 90 percent of alumni are employed, attending graduate schools or otherwise engaged about 6 months after graduating. The data is pretty similar for just about […]
University of Plymouth & Grove City College make it easy to find alumni stories of highest interest to potential students Every college and university has “alumni” story content on the website. Some have many. Some have a few. But in almost every case the available stories are the ones that someone at the school thought […]
COVID-19 = Budget Cuts = New Digital Magazine at Middlebury College When COVID-19 hit colleges in March one immediate result was a quest for budget reductions to offset expected revenue losses. Middlebury College was no exception. And so a decision was made to cancel a regularly scheduled edition of Middlebury’s 96 page quarterly print magazine […]
6 Key Alumni Links = Easy Top Task Completion = A Fine Visitor Experience What makes any website visitor enjoy their experience and think well of the people who created the site? Again and again web visitors give a simple answer: “It was easy to find what I wanted to do… and get it done.” […]