Central College Cuts Tuition, Compares New Cost with 5 Competitors While I haven’t been counting the schools that have cut or “reset” tuition prices the past few years, it does seem as if the frequency has been increasing. The old model of high private sector pricing to show quality is falling to the steadily increasing […]
UT Austin & UC Berkeley… Comparing 2 Top Ranked U.S. University Websites Search for “university website rankings” and you’ll find an array of results based on a variety of criteria. Last week Convince & Convert released a 2nd annual listing of its rating of the top 25 websites selected from 50 schools with the highest […]
Tactics can kill marketing strategy… a new example at SUNY Potsdam Let me confess to a marketing obsession… higher education marketing in the last few years has seen a explosion of “brand strategy” efforts in the belief that colleges and universities can “rebrand” themselves to solve marketing challenges and boost enrollment. I’ve no problem with […]
Unique (?) Boston University Home Page Takes a Different Path: Storytelling A certain part of the marketing world is consumed by the power of storytelling to engage visitors. Just about everyone tells stories. No college or university I’ve yet seen takes quite the approach that Boston University (BU) takes the website home page. BU has […]
Most college presidents on Twitter ignore US News Rankings Some time ago I started a list of college and university presidents with Twitter accounts. That list (including some retired folk) now is at 110 presidents. I’ve no idea how many presidents are on Twitter… my list was built as I happened to come upon a […]
September. Move-in days for new residential students are done. A new recruitment season for high school students moves with earnest into the senior cycle. Stanford University tells us they won’t tell us how many applications they receive. Will any others follow suit? New on my blog: “Take a 30-Day Branding Break: A 6-Step Exercise to […]
Bad Tactics Kill the Best Brand Strategy… A 6-Step Recruitment Review Yes, the little things can kill (or boost) your brand. That’s as true for colleges and universities as for any other organization striving for marketing success. In higher education marketing, this is the “branding era.” This 2017 “Five Strategies…” article is typical. Each of […]
August, and here in Michigan the proverbial “dog days” of summer have arrived. Legend says they will pass by August 11, well in time for summer move in days for new freshmen at residential colleges. We shall hope. Welcome to our 8 new subscribers since August 1. If you know someone who might like to […]
Colorado College Home Page Features 8 “CC Stories” “Storytelling” is hot in the marketing world. See, for instance, “Storytelling is the future of Content Marketing strategy in 2018” from Smart Insights. That said, it is unusual to find “storytelling” content given the prominence on college and university websites that it receives at Colorado College. The […]
Easy-to-Scan Davidson College Career Outcomes Site with Results by Individual Majors Learning about college and university career results in a top task increasing in importance at a time when article questioning the value of a college education are increasingly easy to find. Most people still believe a college education is important. But what about results […]
Happy New Year! And a fine January that we all know leads, eventually, to Spring. Until then, a strong wish for successful student recruiting the next months. A prediction you can count on: Competition for online students will intensify in 2018. In that context, plan to follow my review of email and social media content from […]
October. The high school recruitment season is in full swing. NACAC 2017 is over. The AMA Symposium for the Marketing of Higher Education is next month. And, at least here in Michigan, fall temperatures seem to have finally arrived. Register this week for the 2017 AMA Symposium for the Marketing of Higher Education, November 12-15 in Atlanta. […]