Case Western Reserve: a smart postcard series based on “Science & Math” In the second post in this series, reviewing 13 West Coast colleges and universities reaching out to our student in the Buffalo-Rochester area of New York, we closed by noting the challenge that a school unknown to the person receiving a first contact has […]
Recruiting Students Far From Your Location: Most students stay close to home Consistent research reinforces the same widely-known knowledge: most high school students do not travel far from home to attend college. Students who do travel further than most usually are at higher academic ability levels, at least as measured by test score results. Higher […]
Video + Text Highlight Annual Report Home Page Presentation Annual reports are not always highlights of easy or entertaining reading. And so perhaps the best way to present them to the public is not in the traditional printed version or even as a complete report transported to an online format. Consider this alternative: a short […]
Our Top Tasks: Higher Education Website Content group on LinkedIn continues to grow, with 27 new members since the November newsletter bringing the total to 294. If you are on LinkedIn and work at a college or university, join us. Request your membership at bit.ly/2cyyLs5 My new website has been running for 4 days now. […]
Xavier University Story Continues: Creating the Most Distinctive Home Page in Higher Education Last week I presented the first two answers to questions I sent along last year to Xavier to learn more about how they decided to position a “Search” box and the dominant feature of the university’s home page. Here today are the […]
Xavier University’s “Search” Home Page: A Clear Path to Top Task Completion Higher education marketers often discuss how a college or university can differentiate itself in a crowded marketplace. That differentiation almost never takes place on the first contact many potential students have with a school: the home page. Last year when searching about for […]
June greetings from Houston. I am here at the Academic Impressions conference on Improving Your Student Recruitment Communication Plan that starts today.In April I started a new secret shopping project to continue reviewing how colleges and universities are responding to an online inquiry. My potential 2016 freshman selected 5 schools. All were in the private sector.The response […]
Higher education marketing: overly focused on “branding” This morning I’ve been working on my last presentations for the Academic Impressions conference on strategic recruitment communications in June: “Future Trends in Higher Education Marketing.” And so just before the Memorial Day weekend I’m sharing some points that came to mind today. The Monsters University website: funny, […]
Blowing the doors off university website design: innovation run wild at Bucknell A couple of weeks ago someone posted a request on a higher education listserv… Could anyone recommend a firm to create a website design that would “blow the doors off” other university sites? One of the first people to respond used a new […]
Marketing strength in website design: don’t try to “Blow the doors off” Last week on a Listserv for university web developers someone asked for recommendations for design firms whose work would “blow the doors off” typical higher education websites. The request caught my attention. What were university websites that fit the “blow the doors off” […]
St. John Fisher College… Collegiate Learning Assessment test leads to the Wall Street Journal front page How does a “small liberal arts school near Rochester, N.Y.” that’s ranked #151 among national universities by U.S. News and World Report make it to the front page of the Wall Street Journal? When I opened the August 26 […]