Student Recruitment, Top Tasks, and Content Strategy Each September since 2006 Gerry McGovern has assembled his Carewords partners for two days of reflection, strategizing, and planning for the new year on how to best advance the “top tasks” philosophy. Top Task Philosophy… A Different Marketing Approach “Top tasks” is a philosophy… for website design and […]
Rationale, Benefits of a 20% Tuition “Reset” at Drew University We can’t yet say that tuition “resets” (a favored euphemism for tuition cuts) are sweeping the private sector of higher education in the United States. But we can say that they receive considerable attenting by higher ed pundits as an alternative to tuition discounting in […]
Don’t Kill Your Brand with a Bad Website Experience A few weeks ago Fredrik Wacka, a Carewords partner in Sweden, asked me about how higher education websites were using a “top task” approach. That took me back to a scan of Link of the Week listings to find college and univesity sites that, in various […]
March is here. For all our “above the equator” readers, that signals the impending arrival of spring. Despite a mild winter, I trust you are as ready as I am for the first new flowers of 2017. Join 361 members of the Top Tasks: Higher Education Website Content group on LinkedIn. If you work at […]
4 Immediately Visible Key Links on the Home Page Home page clutter is a continuing problem that web design evolution over the years has done little to fix. Most sites throw a plethora of links at visitors, whether immediately visible or unfolding during a scroll down the page. And so today we celebrate another rare home page […]
A fine February to everyone. I will tell myself every day this month that spring arrives in March. We now have 334 members on the “Top Tasks: Higher Education Website Content” group on LinkedIn. If you are on LinkedIn and work at a college or university, join us. Request your membership and check the latest […]
Case Western Reserve: a smart postcard series based on “Science & Math” In the second post in this series, reviewing 13 West Coast colleges and universities reaching out to our student in the Buffalo-Rochester area of New York, we closed by noting the challenge that a school unknown to the person receiving a first contact has […]
Recruiting Students Far From Your Location: Most students stay close to home Consistent research reinforces the same widely-known knowledge: most high school students do not travel far from home to attend college. Students who do travel further than most usually are at higher academic ability levels, at least as measured by test score results. Higher […]
Video + Text Highlight Annual Report Home Page Presentation Annual reports are not always highlights of easy or entertaining reading. And so perhaps the best way to present them to the public is not in the traditional printed version or even as a complete report transported to an online format. Consider this alternative: a short […]
Our Top Tasks: Higher Education Website Content group on LinkedIn continues to grow, with 27 new members since the November newsletter bringing the total to 294. If you are on LinkedIn and work at a college or university, join us. Request your membership at bit.ly/2cyyLs5 My new website has been running for 4 days now. […]
Xavier University Story Continues: Creating the Most Distinctive Home Page in Higher Education Last week I presented the first two answers to questions I sent along last year to Xavier to learn more about how they decided to position a “Search” box and the dominant feature of the university’s home page. Here today are the […]
Xavier University’s “Search” Home Page: A Clear Path to Top Task Completion Higher education marketers often discuss how a college or university can differentiate itself in a crowded marketplace. That differentiation almost never takes place on the first contact many potential students have with a school: the home page. Last year when searching about for […]