Social Media Marketing… the new Mass Marketing Platform? At the AMA Symposium for the Marketing of Higher Education earlier this week, social media marketing was the hot topic at presentation after presentation. And there was strong interest in how to demonstrate “ROI” from the financial and human investment needed in this area. ROI is a worthy topic […]
Branding: Traditional Campaigns are Dead. “Branding is dead” is one of the subheads used by Augustine Fou in a recent ClickZ article, “A New Definition of Digital.” For traditional marketers, that’s pretty scary stuff. Many still don’t accept it. For more than 15 years, colleges and universities throughout the land have been spending major dollars on efforts to establish […]
National Merit Scholars: What do the numbers say about brand strength? National Merit Scholars enrolled each fall are for many colleges and universities an important indicator of their brand strength among high achieving academic super-stars. These students end up enrolled at relatively few schools. Many of the schools are happy each year if they enroll just two or three Scholars. […]