Honesty on Financial Aid: The more Muhlenberg wants you to enroll, the better your financial aid award How colleges and universities make financial aid awards is a mystery to many parents and potential students. Why, for instance, might a financial aid award from one school contain a higher grant award and a lower loan amount […]
Key International Student Content on a Single Page at University of Alberta Recruiting international students is a key enrollment goal at many colleges and universities. Here in the U.S. that task has become more challenging for many colleges and universities since 2016. Applications appear to fall more at schools without a strong brand identity than […]
Unique (?) Boston University Home Page Takes a Different Path: Storytelling A certain part of the marketing world is consumed by the power of storytelling to engage visitors. Just about everyone tells stories. No college or university I’ve yet seen takes quite the approach that Boston University (BU) takes the website home page. BU has […]
Easy-to-Sort 325 Academic Programs, 1613 Continuing Education courses at SAIT For every potential student at every age, finding out what programs are available at a college or university is a top task, usually #1 or #2. And that’s why it is a smart marketing move to make that task completion as easy as possible when […]
Pick Your Favorites: 36 Easy-to-Scan Alumni Success Stories from The College of Wooster Most colleges and universities have created content to present success stories about their alumni. And many rely on one or a few “hero” stories as the page opens to get visitors’ attention. From the perspective of marketing to potential students, that’s risky. […]
Parents Content: 3 Stages in the Recruitment Cycle at Creighton University Despite the important role parents play as high school students search about for the right college to attend, few colleges and universities have created communication programs that recognize that importance. Creighton University website content is different. Creighton has created a “From Your Nest to […]
Yes, private sector admissions directors are stressed. With the start of the NACAC 2018 conference this week, arrival of the new Inside Higher Ed/Gallup survey of admissions directors was especially timely. Curiosity, of course, took me off to download a copy and read through the findings. With special attention to the results from admissions directors […]
“Estimate your cost in 3 minutes” at the Yale University undergrad admissions page Learning about what a particular college will cost is a Top Task for high school students and their parents. And yet most college and university admissions sites don’t give special priority to letting people complete that task quickly and easily. From a […]
Students, alumni rate individual academic programs on the Concordia website… innovation to impact student recruitment Today we conclude our interview with Seth Meranda, director of marketing and communication at Concordia University, Nebraska about the unusual step Concordia has taken to include real critiques in 11 areas with the website content for each academic program. From a […]
Annual Report Unicorn: Easy-to-scan format and easy-to-read contents The search this week for an Annual Report to use as the Link of the Week took me to over 60 examples in Australia, Canada, the U.K and the U.S. Just as I was about to turn back in what had become a unicorn hunt… I came […]
Individual academic program ratings by students, alumni at Concordia website Earlier this year at a conference in Spain for higher education professionals my colleague Gerry McGovern asked this question: “Where are the authentic student reviews on university websites?” At the time, I only knew of one example, at Western Governors University. That became a Link […]
Taking Best Advantage of a #1 Rating: 7 Reasons for the Golden Gate Ranking Just about every college and university can pick from a plethora of ratings to highlight something on the home page and elsewhere on the site. Problem is that seldom do schools bother to note the reasons for receiving a high rating. […]