Academic Program Search Dominates National University Home Page Two “top task” areas dominate for potential students seeking to enroll at a college or university and visiting websites as they start to explore: (1) academic program information and (2) cost information. National University gives pride of place on the home page to academic programs with a […]
3 Canadian Home Pages Give Dominant Position to “Search” Conventional wisdom at most colleges and universities is that the website home page should immediately start telling a story that reinforces the preferred brand image. Brand reinforcement, of course, is not what most visitors want to experience on a website visit. Most people want to leave […]
Comprehensive yet easy-to-scan campus visit landing page from Xavier University skips glitz & glamour When you advertise or send emails to potential students, links for people to follow should take them immediately to the expected destination and present that content in a design format that’s quick and easy to understand. That’s basic direct marketing 101… […]
Monash University promotes “change” on the home page, including a “Some may find the following disturbing” video Universities, some have said, are cautious places marked by a reluctance to disturb public opinion in a way that might provoke negative reaction… from anyone. Monash University abandons this approach with a home page the continually references “change” […]
December. Best wishes for fine days leading to end of year holidays as we get ready to celebrate the start of a new decade. Stay well. The Call for Papers for the 2020 eduWeb Digital Summit is open until January 15. The 2020 event is August 3-5 at Utah’s Snowbird Resort. See the proposal details. Improving […]
Student recruitment Top Task (how much will it cost?) gets rare home page priority at St. Olaf, Edgewood colleges This week we highlight two different approaches to helping potential undergrad students complete a top task priority: how much will your college cost? Or, put a different way, how far below the “sticker price” can I […]
Actual Costs vs. Sticker Prices: Rare Marketing Message at Le Moyne College How often have you heard someone in higher education, especially in the private sector, complain that too many students (and their parents) are scared away from considering private sector enrollment by high prices that create “sticker price” shock? Why don’t more people, the […]
10 Clear, Easy-to-Scan Blog Posts to Help Ross School Admissions Candidates The venerable blog format still has an important marketing role to play… especially when aspiring students can easily scan recent posts whether visiting on a mobile or large screen device. In this case, our example is from the Ross School of Business at the […]
Full Sail Admissions Site: Subtle Marketing, Easy-to-Scan Topics, Mobile Friendly Safe to say that most potential students visiting a higher education admissions site are not epecially interested in knowing about “academic rigor” or “wholistic admissions” or badges touting placements in various ratings schemes. Instead, they are looking for basic information presented in a clear design […]
“The Only Reason to Apply Early Decision” at Boston University with text and video Boston University’s early decision admissions page gets right to the point as the page opens in a marvelous example of clearly presented, easy-to-read content presentation: “The Only Reason to Apply Early Decision. You are confident Boston University is your top choice […]
Central College Cuts Tuition, Compares New Cost with 5 Competitors While I haven’t been counting the schools that have cut or “reset” tuition prices the past few years, it does seem as if the frequency has been increasing. The old model of high private sector pricing to show quality is falling to the steadily increasing […]
September. At most colleges, first year students from high school are moved in and starting classes. A shrinking number of the total students in U.S. colleges and universities but always an important one as the competition for mostly older, online students at every level continues to grow. Improving the marketing power of your website? Find […]