Annual Report Unicorn: Easy-to-scan format and easy-to-read contents The search this week for an Annual Report to use as the Link of the Week took me to over 60 examples in Australia, Canada, the U.K and the U.S. Just as I was about to turn back in what had become a unicorn hunt… I came […]
Individual academic program ratings by students, alumni at Concordia website Earlier this year at a conference in Spain for higher education professionals my colleague Gerry McGovern asked this question: “Where are the authentic student reviews on university websites?” At the time, I only knew of one example, at Western Governors University. That became a Link […]
Taking Best Advantage of a #1 Rating: 7 Reasons for the Golden Gate Ranking Just about every college and university can pick from a plethora of ratings to highlight something on the home page and elsewhere on the site. Problem is that seldom do schools bother to note the reasons for receiving a high rating. […]
Alumni & Students Rate Academic Programs at Concordia University, Nebraska In June a Link of the Week featured student critiques of the online education program at Western Governors University. Gerry McGovern at a higher education conference in Spain had asked: “Where are the authentic student reviews on university websites?” Almost no colleges and universities include […]
GDPR Compliance Content that Everyone Can Understand from University of St. Francis Earlier in the year Campus Technology magazine tried to get feedback for a May article from 5 universities that had “GDPR working groups” to find out how things were going re compliance with GDPR regulations from the European Union. The magazine had no […]
“Where are the authentic student reviews on university websites?” Authentic student reviews on university websites? That’s the question Gerry McGovern asked at a June EUPRIO conference in Spain for higher education communications and marketing professionals. Gerry hadn’t found any. Neither had I. And then Jens Larson at Eastern Washington University responded on Twitter with a […]
Easy-to-Scan Davidson College Career Outcomes Site with Results by Individual Majors Learning about college and university career results in a top task increasing in importance at a time when article questioning the value of a college education are increasingly easy to find. Most people still believe a college education is important. But what about results […]
“Find Your Major” at West Virginia University Offers Great… and Not So Great… Results A top task for virtually every potential student is finding out whether or not a university that interests them offers an academic program that interests them. If it does not, most people will move along to another school. West Virginia University […]
May. At long last the warm weather has arrived. And so too has deposit day for new freshmen. May you reach your goal. And may your summer melt be low. Review of email and social media from online MBA programs at American, Dayton, and Syracuse universities and Simmons College continues. In the 6th installment are 34 Syracuse […]
Top Tasks Stand Out on Easy-to-Scan International Student Home Page International student recruitment is a core part of enrollment plans at many colleges and universities for reasons that range from diversity to international status to revenue enhancement. Competition is fierce. And the home pages for potential international students often are the first place that competition […]
10 Simmons College emails from 9 October to 16 January Emails subject lines reveal what an MBA program believes is important marketing content. For Simmons College, that includes 10 subject lines from October 5 to January 16. That number puts Simmons well behind American and Dayton re frequency. Unlike both of those schools (and Syracuse […]
Highlighting Faculty in Student Recruitment at the Admissions Website How quickly should you begin to introduce potential students to the faculty at your college or university? The answer likely varies from school to school. Relatively few schools introduce individual faculty right from the start of the admissions home page. Princeton University is an exception. Our […]