19 Instagram Views Featured on Home Page = Market Research Treasure Trove You won’t lack for things to view on the elaborate Bates College home page. If you persist toward the end of the page you’ll find a collection of 19 Instagram visuals. And you can see the relative popularity of each one, measured by […]
MIT Offers Array of 20 Easy-to-Scan Video Channels You don’t have to look far to find reports of how popular video content is with Millennials (23 to 38 year olds who are the prime recruits for graduate and professional degrees and certificates). Just about every college and university has a YouTube channel. In design, the […]
The Need for Website Speed… Importance Grows in 2019… 8 of 45 Higher Ed Sites are “Excellent” Now Website speed review from Unbounce… Many, perhaps most, potential students of every age first come into contact with a particular college or university by visiting the website. Visits often, but by means always, start at the home […]
Matching Landing Page with Advertisement: St. John’s University “Outcomes” Example St. John’s University was one of 4 universities that took full-page ads in the NY Times special “Learning” section of the 24 February Sunday paper. (Rensselaer, SUNY Albany, NYU School of Professional Studies were the others). The “Results That Speak for Themselves” ad is on […]
Notre Dame home page highlights series of top stories Many university home pages include a section, usually near the bottom of the page, with links to a few stories about the university. None that I’ve seen before make stories about the school the dominant content on the entire home page. No brand claims. No content […]
Raikes School Combines video, key facts, and alumni ratings to make a strong first impression on potential students For most students searching about for a potential college learning about the academic program that interests them is a top task when they begin to visit college websites. Today’s Link of the Week example combines 3 elements […]
January. And a Happy (and successful) New Year to everyone. The Call for Papers for the eduWeb Digital Summit (Philadelphia, 29-31 July) is open until February 1. Share your experience and expertise. Check the presentation details. 2019 reading list: Gerry McGovern’s new book: Top Tasks – a How-to Guide published in November. Read the first chapter here. Updating your website in […]
Holy Cross Explains Admissions Critera, Test Optional Policy in Clear Language “Am I likely to get admitted to this college I’m interested in?” That’s a question on the mind of most college bound high school students, often as early as their sophomore year. Different schools provide different level of detail and clarity to answer that […]
Honesty on Financial Aid: The more Muhlenberg wants you to enroll, the better your financial aid award How colleges and universities make financial aid awards is a mystery to many parents and potential students. Why, for instance, might a financial aid award from one school contain a higher grant award and a lower loan amount […]
Key International Student Content on a Single Page at University of Alberta Recruiting international students is a key enrollment goal at many colleges and universities. Here in the U.S. that task has become more challenging for many colleges and universities since 2016. Applications appear to fall more at schools without a strong brand identity than […]
Unique (?) Boston University Home Page Takes a Different Path: Storytelling A certain part of the marketing world is consumed by the power of storytelling to engage visitors. Just about everyone tells stories. No college or university I’ve yet seen takes quite the approach that Boston University (BU) takes the website home page. BU has […]
Easy-to-Sort 325 Academic Programs, 1613 Continuing Education courses at SAIT For every potential student at every age, finding out what programs are available at a college or university is a top task, usually #1 or #2. And that’s why it is a smart marketing move to make that task completion as easy as possible when […]