Content Strategy

Your Higher Education Marketing Link of the Week… Full Sail University: Simple, Clean, Mobile-Friendly Admissions Site… 25 October 2019

October 27, 2019 0 Comments

Full Sail Admissions Site: Subtle Marketing, Easy-to-Scan Topics, Mobile Friendly Safe to say that most potential students visiting a higher education admissions site are not epecially interested in knowing about “academic rigor” or “wholistic admissions” or badges touting placements in various ratings schemes. Instead, they are looking for basic information presented in a clear design […]
Posted in:
Content Strategy
Higher Education Tuition and Costs
Link of the Week
Mobile Marketing
Student Recruitment
Writing Right for the Web

Tagged with:
college and university marketing
Full Sail University
highere education marketing

More
Your Higher Education Marketing Link of the Week… Boston University: Early Decision Text & Video… 4 October 2019

October 6, 2019 0 Comments

“The Only Reason to Apply Early Decision” at Boston University with text and video Boston University’s early decision admissions page gets right to the point as the page opens in a marvelous example of clearly presented, easy-to-read content presentation: “The Only Reason to Apply Early Decision. You are confident Boston University is your top choice […]
Posted in:
Content Strategy
Higher Education Tuition and Costs
Link of the Week
Mobile Marketing
Student Recruitment
Video Marketing
Website Design

Tagged with:
Boston University
Early Admission
higher education marketing

More
Your Higher Education Marketing Link of the Week… Central College: 5 College Cost Comparison… 13 September 2019

September 13, 2019 0 Comments

Central College Cuts Tuition, Compares New Cost with 5 Competitors While I haven’t been counting the schools that have cut or “reset” tuition prices the past few years, it does seem as if the frequency has been increasing. The old model of high private sector pricing to show quality is falling to the steadily increasing […]
Posted in:
Brand Strength
Content Strategy
Higher Education Tuition and Costs
Link of the Week
Mobile Marketing
Student Recruitment

Tagged with:
college affordability
college and university marketing
higher education marketing
tuition cuts

More
Your Higher Education Marketing Newsletter… September 2019

September 6, 2019 0 Comments

September. At most colleges, first year students from high school are moved in and starting classes. A shrinking number of the total students in U.S. colleges and universities but always an important one as the competition for mostly older, online students at every level continues to grow. Improving the marketing power of your website? Find […]
Posted in:
Content Strategy
Digital marketing
Student Recruitment
Website Design
Your Higher Education Marketing Newsletter

Tagged with:
college and university marketing
higher education marketing

More
Your Higher Education Marketing Link of the Week… Unique Presentation for 215 Student Tasks… 16 August 2019

August 18, 2019 0 Comments

Unique “Task Center” highlights 12 Top Tasks of 36 “Most Popular” & 215 total tasks at Mizzou Current students and future students have tasks they want to complete on a website. Lots of tasks. Some are “top tasks.” Some are “tiny tasks.” The trick is to keep the tiny tasks from obscuring the route to […]
Posted in:
Content Strategy
Customer Carewords Research
Link of the Week
Mobile Marketing
Website Design

Tagged with:
college and university marketing
higher education marketing

More
Your Higher Education Marketing Link of the Week… PDF Peril at University of Chicago, Safety at the Wharton School… 9 August 2019

August 11, 2019 0 Comments

Love your website visitors? Don’t force them into PDF peril for important career outcomes info. Especially on mobile. Potential students (and parents) search for career outcomes information on college and university websites that interest them. Some schools provide that content in more visitor-friendly formats that others. Most often we select “positive” website examples with strong […]
Posted in:
Content Strategy
Graduate, Professional, Continuing Education
Link of the Week
Mobile Marketing
Student Recruitment
Website Design

More
Your Higher Education Marketing Newsletter… August 2019

August 7, 2019 0 Comments

August. The opening of a new semester is almost upon us. And for many schools, recruitment of traditional-age students to join at the opening continues even as the 2020 cycle is underway. Best wishes for success to everyone who still needs a few more to meet enrollment and revenue goals. Improving the marketing power of […]
Posted in:
Content Strategy
Social Media Marketing
Student Recruitment
Video Marketing
Your Higher Education Marketing Newsletter

Tagged with:
college and university marketing
higher education marketing

More
Your Higher Education Marketing Link of the Week… Georgetown University: 24 Video Stories… 26 July 2019

July 28, 2019 0 Comments

24 Believable Video Stories from Georgetown University Students Videos are popular. Stories of student experiences are popular. But like anything else, the content and the presentation have to be done well. Student stories in particular have to be realistic lest today’s hype-sensitive potential students detect PR manipulation and abandon them. This Georgetown University series gets […]
Posted in:
Content Strategy
Link of the Week
Mobile Marketing
Social Media Marketing
Student Recruitment
Video Marketing
Website Design

Tagged with:
college and university marketing
higher education marketing
Video marketing

More
Your Higher Education Marketing Link of the Week… University of Hartford: Home Page Academic Program Finder… 19 July 2019

July 20, 2019 1 Comment

Making a Top Task Easier: University of Hartford Academic Program Finder on the Home Page For 10+ years our Top Task research has always found that “academic programs” is the first or second Top Task for almost every potential student searching for the right college to attend. Alas, not being able to quickly find what […]
Posted in:
Content Strategy
Link of the Week
Mobile Marketing
Student Recruitment
Website Design

Tagged with:
college and university marketing
higher education marketing

More
Your Higher Education Marketing Link of the Week… MIT: 13 Real Stories from Real Students… 21 June 2019

June 22, 2019 0 Comments

Real students tell real stories at the MIT Admissions Blog Real stories by real students are a key element in online student recruitment website content. That’s why the venerable MIT admissions remains important communications content. And those stories don’t always have to be only on Facebook or another social media site away from your main […]
Posted in:
Content Strategy
Link of the Week
Mobile Marketing
Social Media Marketing
Student Recruitment

Tagged with:
college and university marketing
higher education marketing
MIT admissions

More
Your Higher Education Marketing Link of the Week… UT Austin, UC Berkeley Website Rankings… 14 June 2019

June 15, 2019 0 Comments

UT Austin & UC Berkeley… Comparing 2 Top Ranked U.S. University Websites Search for “university website rankings” and you’ll find an array of results based on a variety of criteria. Last week Convince & Convert released a 2nd annual listing of its rating of the top 25 websites selected from 50 schools with the highest […]
Posted in:
Brand Strength
Content Strategy
Link of the Week
Mobile Marketing
Student Recruitment
Website Design

Tagged with:
college and university marketing
higher education marketing
top ranked universities

More
Your Higher Education Marketing Link of the Week… Carleton College: 6 Alumni Top Tasks… 17 May 2019

May 18, 2019 0 Comments

6 Key Alumni Links = Easy Top Task Completion = A Fine Visitor Experience What makes any website visitor enjoy their experience and think well of the people who created the site? Again and again web visitors give a simple answer: “It was easy to find what I wanted to do… and get it done.” […]
Posted in:
Alumni
Content Strategy
Link of the Week
Mobile Marketing
Website Design
Writing Right for the Web

Tagged with:
college and university marketing
higher education marketing

More

Content Strategy

Your Higher Education Marketing Link of the Week… Full Sail University: Simple, Clean, Mobile-Friendly Admissions Site… 25 October 2019

Your Higher Education Marketing Link of the Week… Boston University: Early Decision Text & Video… 4 October 2019

Your Higher Education Marketing Link of the Week… Central College: 5 College Cost Comparison… 13 September 2019

Your Higher Education Marketing Link of the Week… Unique Presentation for 215 Student Tasks… 16 August 2019

Your Higher Education Marketing Link of the Week… PDF Peril at University of Chicago, Safety at the Wharton School… 9 August 2019

Your Higher Education Marketing Link of the Week… University of Hartford: Home Page Academic Program Finder… 19 July 2019

Your Higher Education Marketing Link of the Week… UT Austin, UC Berkeley Website Rankings… 14 June 2019

Your Higher Education Marketing Link of the Week… Carleton College: 6 Alumni Top Tasks… 17 May 2019

Recent Posts

Categories

Archives

SUBSCRIBE TO YOUR HIGHER EDUCATION MARKETING NEWSLETTER