Academic Programs: Alpha list allows easy top task completion For potential students of every type, learning if a college or university has the academic program(s) that interest them is a top task, usually the first or second most important on their first visit. Making that task as easy as possible to complete is a marketing […]
March. Ready for spring? For sure we are in Michigan. Not quite so much for Daylight Savings Time. Successful recruiting to everyone this month as the days grow longer. The review of email and social media content from online MBA programsat American, Dayton, and Syracuse universities and Simmons College continues. In the 3rd installment, check marketing […]
40 Kogod School emails from 16 September to 28 February: subject lines show the marketing emphasis We can learn a fair bit about what a school thinks is important marketing content by reviewing email subject lines. In the American University case, 40 of them from September 20 to February 28. For newcomers… this is the […]
Investing in Engineering at Boston University Not a surprise to anyone that potential students (and for high school students, their parents) are interested in what happens to people after investing time and money in an academic program at a university of interest. At many schools that information is presented as aggregate data for the entire […]
Realistic Video Helps Recruit Kenan-Flagler Executive MBA Students With demand for traditional MBA programs for full-time, residential students flagging, effective recruitment of working professionals to online programs has gained new importance. One barrier to many potential students is the question of how to adapt their life at work and home to the added weight of […]
Unusually Thoughtful, Searchable, Visitor Friendly FAQ Content Among Customer Carewords partners, website FAQ sections are not usually held in high esteem. That’s certainly true of college and universities examples. I always laugh at the ones that start with “What is your mission?” or “When were you founded?” Often you have to scroll through a long […]
Easy-to-Find and Donate to 5 Campaign Priorities Many, maybe most, people visiting a capital campaign site are already interested in giving… but they need to know the campaign priorities. And if they find one that’s convincing, the need a clear, quick path to make a donation. The “Wooster’s Promise: A Campaign for Our Future” website […]
Making a first email impression… comparing 4 examples The definition of “gambit” tells the story… “a device, action, or opening remark, typically one entailing a degree of risk, that is calculated to gain an advantage.” Today we want to see how our four sample online MBA programs open their email contacts with potential students. For […]
Recruiting online students: Notes from 4 Online MBA Programs… American, Dayton, Simmons, Syracuse Over the past few months I’ve been collecting emails (92 to date) from 4 online MBA programs sent to me as a potential student. And so 2018 begins with a review of what’s been received from each program. We’ll look at frequency, […]
An Academic Program Page to Boost Student Recruitment Results Academic program pages are a critical part of a recruitment-oriented content marketing strategy. And yet far too many higher education websites open with “Why Study (name of academic program)” written in traditional academic catalog style. Few human beings enjoy reading academic catalog content. Today’s Link of […]
December greetings. A rapid month indeed as the holiday season approaches and a new year beckons. To fine-tune recruitment efforts in 2018, this newsletter includes links to 3 marketing and recruitment research reports and 11 books to review for reading next year. The 2017 edition of my Digital Marketing Strategy tutorial from the AMA Symposium […]
Unique “Life Stage” Content Organization It seems obvious: alumni will benefit from different services from an “alumni career service” office depending on whether they have just graduated, seek to advance an already established career, or are planning to retire. UVA content presentation planning takes those differences into account with an unusual option to “Explore by […]