24 Believable Video Stories from Georgetown University Students Videos are popular. Stories of student experiences are popular. But like anything else, the content and the presentation have to be done well. Student stories in particular have to be realistic lest today’s hype-sensitive potential students detect PR manipulation and abandon them. This Georgetown University series gets […]
Making a Top Task Easier: University of Hartford Academic Program Finder on the Home Page For 10+ years our Top Task research has always found that “academic programs” is the first or second Top Task for almost every potential student searching for the right college to attend. Alas, not being able to quickly find what […]
Real students tell real stories at the MIT Admissions Blog Real stories by real students are a key element in online student recruitment website content. That’s why the venerable MIT admissions remains important communications content. And those stories don’t always have to be only on Facebook or another social media site away from your main […]
UT Austin & UC Berkeley… Comparing 2 Top Ranked U.S. University Websites Search for “university website rankings” and you’ll find an array of results based on a variety of criteria. Last week Convince & Convert released a 2nd annual listing of its rating of the top 25 websites selected from 50 schools with the highest […]
6 Key Alumni Links = Easy Top Task Completion = A Fine Visitor Experience What makes any website visitor enjoy their experience and think well of the people who created the site? Again and again web visitors give a simple answer: “It was easy to find what I wanted to do… and get it done.” […]
Quick, Easy State-by-State Merit Scholarship Estimator at Eastern Kentucky University Merit scholarships have been in use as a recruitment tool at non-elite private sector colleges and universities for decades. Their use at public universities is a more recent addition. Eastern Kentucky University has been offering them since at least 2015. Merit scholarships are available for […]
New Style Home Page for Drew University features “Minimal Navigation” Does being different from other higher education websites by itself create a competitive advantage? If that’s the case then Drew University indeed has advanced past its competitors by using a “minimalist” design approach. What is minimalist design strategy? A definition from the Nielsen-Normal Group in […]
Improving Task Completion at Academic Program Sites at The University of Sheffield… At The University of Sheffield website changes are in progress to improve top task completion in an often neglected area: academic program sites. That’s important to not only faculty and current students, but to potential students as well who want to review academic […]
12 Easy-to-Scan Task Topics Show the Power of Words at Mizzou Registrar’s Website Yes, you really don’t need opening images (or images of any sort) on a website page visited by people who just want a quick path to complete the task that brought them to the page. That’s especially true of internal pages for […]
9 Academic Program Areas in “can’t miss” Home Page Location at Victoria University Today’s Link of the Week updates an August 2013 selection… in picking Victoria Univesity at that time we said: “Here’s another strong example of priority placement (upper left corner) of links to find and review academic programs, a top task for future students.” […]
19 Instagram Views Featured on Home Page = Market Research Treasure Trove You won’t lack for things to view on the elaborate Bates College home page. If you persist toward the end of the page you’ll find a collection of 19 Instagram visuals. And you can see the relative popularity of each one, measured by […]
MIT Offers Array of 20 Easy-to-Scan Video Channels You don’t have to look far to find reports of how popular video content is with Millennials (23 to 38 year olds who are the prime recruits for graduate and professional degrees and certificates). Just about every college and university has a YouTube channel. In design, the […]