“Where are the authentic student reviews on university websites?” Authentic student reviews on university websites? That’s the question Gerry McGovern asked at a June EUPRIO conference in Spain for higher education communications and marketing professionals. Gerry hadn’t found any. Neither had I. And then Jens Larson at Eastern Washington University responded on Twitter with a […]
Easy-to-Scan Davidson College Career Outcomes Site with Results by Individual Majors Learning about college and university career results in a top task increasing in importance at a time when article questioning the value of a college education are increasingly easy to find. Most people still believe a college education is important. But what about results […]
“Find Your Major” at West Virginia University Offers Great… and Not So Great… Results A top task for virtually every potential student is finding out whether or not a university that interests them offers an academic program that interests them. If it does not, most people will move along to another school. West Virginia University […]
May. At long last the warm weather has arrived. And so too has deposit day for new freshmen. May you reach your goal. And may your summer melt be low. Review of email and social media from online MBA programs at American, Dayton, and Syracuse universities and Simmons College continues. In the 6th installment are 34 Syracuse […]
Top Tasks Stand Out on Easy-to-Scan International Student Home Page International student recruitment is a core part of enrollment plans at many colleges and universities for reasons that range from diversity to international status to revenue enhancement. Competition is fierce. And the home pages for potential international students often are the first place that competition […]
10 Simmons College emails from 9 October to 16 January Emails subject lines reveal what an MBA program believes is important marketing content. For Simmons College, that includes 10 subject lines from October 5 to January 16. That number puts Simmons well behind American and Dayton re frequency. Unlike both of those schools (and Syracuse […]
Highlighting Faculty in Student Recruitment at the Admissions Website How quickly should you begin to introduce potential students to the faculty at your college or university? The answer likely varies from school to school. Relatively few schools introduce individual faculty right from the start of the admissions home page. Princeton University is an exception. Our […]
46 University of Dayton emails from 17 August to 22 February: Emails subject lines reveal what an MBA program believes is important marketing content. From the University of Dayton, that includes 46 subject lines from August 17 to February 22. For newcomers… this is the 4th installment in a series reviewing email recruitment communications and […]
Communicating with Parents: 5 Channels + webinars and publications Parents, wise people acknowledge, play an important role in the when teens set about the task of selecting a college or university to attend. Despite that, relatively few schools have a parents communication plan to stay in regular contact with the parents of potential freshmen enrolling […]
Hero Image or Top Task Design? UNO Home Page Does Both Nothing can be more contentious than a college or university home page design. And too often the need for “glitz and glamour” as the page opens wins the day. Hero images, aerial video of the campus quad, and marketing claims substitute for a clean, […]
Academic Programs: Alpha list allows easy top task completion For potential students of every type, learning if a college or university has the academic program(s) that interest them is a top task, usually the first or second most important on their first visit. Making that task as easy as possible to complete is a marketing […]
March. Ready for spring? For sure we are in Michigan. Not quite so much for Daylight Savings Time. Successful recruiting to everyone this month as the days grow longer. The review of email and social media content from online MBA programsat American, Dayton, and Syracuse universities and Simmons College continues. In the 3rd installment, check marketing […]