Customer Centric Index (CCI) survey responses are now in from 1,294 alumni. We haven’t finished the formal tabulations yet, but one thing is quite obvious… alumni, like “future students” are far more positive about the website experience at their college or university than are the current student and faculty/staff users. To recap… in the survey, […]
Yes, “future” or “prospective” students are happier with their college and university web experience than are current students or faculty and staff. That’s based on early results from the first of three schools completing Customer Carewords Index (CCI) surveys. In about two weeks, we’ll have results from five more schools. Four audiences (current students; faculty & […]
Starting a new Customer Carewords program for the University of Hertfordshire that will focus on improving the Intranet site for faculty and staff today made me think about how relatively few colleges and universities make a clear distinction between an intranet and a site designed for the external world. That failure really does restrict online marketing progress. Often […]
Back from Florida last night and reading a summary of a recent Carewords research project put together by the client. Just about perfect with one exception… an advisory to people working on their websites that they had about 30 seconds to make an impression and engage with a visitor to the page. It would be […]
Writing this morning from the Gleacher Center at the University of Chicago, where 90+ people are exploring marketing communications in the online world at a conference by The Aslanian Group. One of the surprising nuggets of information has been the popularity of “distance learning” as a frequently used keyword search term. That’s a relatively rare […]