Parents Content: 3 Stages in the Recruitment Cycle at Creighton University Despite the important role parents play as high school students search about for the right college to attend, few colleges and universities have created communication programs that recognize that importance. Creighton University website content is different. Creighton has created a “From Your Nest to […]
Bad Tactics Kill the Best Brand Strategy… A 6-Step Recruitment Review Yes, the little things can kill (or boost) your brand. That’s as true for colleges and universities as for any other organization striving for marketing success. In higher education marketing, this is the “branding era.” This 2017 “Five Strategies…” article is typical. Each of […]
Alumni & Students Rate Academic Programs at Concordia University, Nebraska In June a Link of the Week featured student critiques of the online education program at Western Governors University. Gerry McGovern at a higher education conference in Spain had asked: “Where are the authentic student reviews on university websites?” Almost no colleges and universities include […]
“25 Best University Websites for 2018” That’s the misleading title of a Tweet that took me to an article by Jay Baer, “founder of Convince & Convert, a digital marketing company.” Why is the title misleading? Baer reviewed websites at the 50 largest public universities in the U.S. From those, 25 were selected as ‘best” […]
GDPR Compliance Content that Everyone Can Understand from University of St. Francis Earlier in the year Campus Technology magazine tried to get feedback for a May article from 5 universities that had “GDPR working groups” to find out how things were going re compliance with GDPR regulations from the European Union. The magazine had no […]
Slow Websites Lose Visitors… No Matter How Many Awards are Won Everyone like to win design awards. Especially the agencies that win client awards for creative advertising campaigns. And creative websites. And clients deserve to celebrate awards that recognize the effort that inevitably goes into creating a new site. But alas, when “the need for […]
Inquiry forms… Small variations among our 4 MBA programs In this 7th installment of our review of the online recruitment practices of our 4 MBA programs (American University, University of Dayton, Simmons College, Syracuse University) attention turns from the emails received to the inquiry forms used to build a recruitment database. If this is your […]
May. At long last the warm weather has arrived. And so too has deposit day for new freshmen. May you reach your goal. And may your summer melt be low. Review of email and social media from online MBA programs at American, Dayton, and Syracuse universities and Simmons College continues. In the 6th installment are 34 Syracuse […]
March. Ready for spring? For sure we are in Michigan. Not quite so much for Daylight Savings Time. Successful recruiting to everyone this month as the days grow longer. The review of email and social media content from online MBA programsat American, Dayton, and Syracuse universities and Simmons College continues. In the 3rd installment, check marketing […]
Happy New Year! And a fine January that we all know leads, eventually, to Spring. Until then, a strong wish for successful student recruiting the next months. A prediction you can count on: Competition for online students will intensify in 2018. In that context, plan to follow my review of email and social media content from […]
December greetings. A rapid month indeed as the holiday season approaches and a new year beckons. To fine-tune recruitment efforts in 2018, this newsletter includes links to 3 marketing and recruitment research reports and 11 books to review for reading next year. The 2017 edition of my Digital Marketing Strategy tutorial from the AMA Symposium […]
November. Looking forward to the AMA Symposium for the Marketing of Higher Education next week in Atlanta to meet old friends and make new ones. The 2017 edition of my “Digital Marketing Strategy” tutorial will be online next Monday. Look for the link in the P.S. to your next Link of the Week email that […]