February greetings… Make a note this month to check how many “How did you hear about us?” options you have on your inquiry form. Not long ago I opened an inquiry form with 73 choices. That’s nuts. Here’s hoping this unreliable data isn’t used for anything serious. Just drop it from your form. (Same school […]
November. With high school student recruitment continuing in full swing we suspect more than a few schools still are planning how to adopt new recruitment steps following the change in NACAC guidelines on what new enticements are acceptable and what primary competitors are introducing. The Call for Papers for the 2020 eduWeb Digital Summit opened last week […]
September. At most colleges, first year students from high school are moved in and starting classes. A shrinking number of the total students in U.S. colleges and universities but always an important one as the competition for mostly older, online students at every level continues to grow. Improving the marketing power of your website? Find […]
Fast, Easy-to-Complete Online Admissions Application from The University of the Pacific How many of your admissions applications are completed on a smartphone? Might more people do that if it were easier to complete? The University of the Pacific first reported on the success of an online admissions application for new freshmen at the AMA Symposium […]
The Need for Website Speed… Importance Grows in 2019… 8 of 45 Higher Ed Sites are “Excellent” Now Website speed review from Unbounce… Many, perhaps most, potential students of every age first come into contact with a particular college or university by visiting the website. Visits often, but by means always, start at the home […]
Parents Content: 3 Stages in the Recruitment Cycle at Creighton University Despite the important role parents play as high school students search about for the right college to attend, few colleges and universities have created communication programs that recognize that importance. Creighton University website content is different. Creighton has created a “From Your Nest to […]
Bad Tactics Kill the Best Brand Strategy… A 6-Step Recruitment Review Yes, the little things can kill (or boost) your brand. That’s as true for colleges and universities as for any other organization striving for marketing success. In higher education marketing, this is the “branding era.” This 2017 “Five Strategies…” article is typical. Each of […]
Alumni & Students Rate Academic Programs at Concordia University, Nebraska In June a Link of the Week featured student critiques of the online education program at Western Governors University. Gerry McGovern at a higher education conference in Spain had asked: “Where are the authentic student reviews on university websites?” Almost no colleges and universities include […]
“25 Best University Websites for 2018” That’s the misleading title of a Tweet that took me to an article by Jay Baer, “founder of Convince & Convert, a digital marketing company.” Why is the title misleading? Baer reviewed websites at the 50 largest public universities in the U.S. From those, 25 were selected as ‘best” […]
GDPR Compliance Content that Everyone Can Understand from University of St. Francis Earlier in the year Campus Technology magazine tried to get feedback for a May article from 5 universities that had “GDPR working groups” to find out how things were going re compliance with GDPR regulations from the European Union. The magazine had no […]
Slow Websites Lose Visitors… No Matter How Many Awards are Won Everyone like to win design awards. Especially the agencies that win client awards for creative advertising campaigns. And creative websites. And clients deserve to celebrate awards that recognize the effort that inevitably goes into creating a new site. But alas, when “the need for […]
Inquiry forms… Small variations among our 4 MBA programs In this 7th installment of our review of the online recruitment practices of our 4 MBA programs (American University, University of Dayton, Simmons College, Syracuse University) attention turns from the emails received to the inquiry forms used to build a recruitment database. If this is your […]