March. Ready for spring? For sure we are in Michigan. Not quite so much for Daylight Savings Time. Successful recruiting to everyone this month as the days grow longer. The review of email and social media content from online MBA programsat American, Dayton, and Syracuse universities and Simmons College continues. In the 3rd installment, check marketing […]
Happy New Year! And a fine January that we all know leads, eventually, to Spring. Until then, a strong wish for successful student recruiting the next months. A prediction you can count on: Competition for online students will intensify in 2018. In that context, plan to follow my review of email and social media content from […]
December greetings. A rapid month indeed as the holiday season approaches and a new year beckons. To fine-tune recruitment efforts in 2018, this newsletter includes links to 3 marketing and recruitment research reports and 11 books to review for reading next year. The 2017 edition of my Digital Marketing Strategy tutorial from the AMA Symposium […]
November. Looking forward to the AMA Symposium for the Marketing of Higher Education next week in Atlanta to meet old friends and make new ones. The 2017 edition of my “Digital Marketing Strategy” tutorial will be online next Monday. Look for the link in the P.S. to your next Link of the Week email that […]
How Up-to-Date is Student Recruitment Activity in the College Admissions Process? NACAC recently released the 2017 report on the State of College Admission, the results of surveying colleges and universities in the United States. You can download a copy of the report here for details of survey methodology and response rates. The report has four […]
Video + Text Highlight Annual Report Home Page Presentation Annual reports are not always highlights of easy or entertaining reading. And so perhaps the best way to present them to the public is not in the traditional printed version or even as a complete report transported to an online format. Consider this alternative: a short […]
Happy New Year to everyone, everywhere. May your marketing plans bring you great success in 2017. The Top Tasks: Higher Education Website Content group on LinkedIn added 26 members since the December newsletter for a total of 320. Our first 2017 member is Gaelle Le Goff, International Development Manager at Ecole Polytechnique in Paris. If […]
UCLA Fund Seeks a “Gift of Any Amount” for annual fund In search of an annual fund page as Link of the Week I visited about 25 sites identified by a Google search for “Alumni annual fund websites.” Most were, to be polite, boring. The worst one started the page by reporting results from the […]
Our Top Tasks: Higher Education Website Content group on LinkedIn continues to grow, with 27 new members since the November newsletter bringing the total to 294. If you are on LinkedIn and work at a college or university, join us. Request your membership at bit.ly/2cyyLs5 My new website has been running for 4 days now. […]
Digital Marketing Strategy: The Updated 2016 AMA Tutorial This afternoon I’ll be presenting the fourth in a series of Digital Marketing Strategy tutorial at the AMA Symposium for the Marketing of Higher Education. We have a fine group of 51 registered, including people from Australia, Canada, Columbia, Greece, New Zealand, Panama, and Peru. That’s the […]
Happy New Year! Best wishes to everyone for marketing success in 2016. My December article on “6 Great Website Examples” for connecting quickly on a website starts with a unique home page from Xavier University. See how 5 other schools distinguish themselves at bit.ly/1mfWFMl The Call for Papers for the 2106 eduWeb Digital Summit in August is open until January […]
Connect in 5 Seconds or Less to Create Marketing Strength Yes, you have 5 seconds or less when a web page opens to make a connection with someone visiting that page. People have to immediately see something they understand and that “something” had best be based on a top task the visitors want to complete. […]