Video + Text Highlight Annual Report Home Page Presentation Annual reports are not always highlights of easy or entertaining reading. And so perhaps the best way to present them to the public is not in the traditional printed version or even as a complete report transported to an online format. Consider this alternative: a short […]
Happy New Year to everyone, everywhere. May your marketing plans bring you great success in 2017. The Top Tasks: Higher Education Website Content group on LinkedIn added 26 members since the December newsletter for a total of 320. Our first 2017 member is Gaelle Le Goff, International Development Manager at Ecole Polytechnique in Paris. If […]
UCLA Fund Seeks a “Gift of Any Amount” for annual fund In search of an annual fund page as Link of the Week I visited about 25 sites identified by a Google search for “Alumni annual fund websites.” Most were, to be polite, boring. The worst one started the page by reporting results from the […]
Our Top Tasks: Higher Education Website Content group on LinkedIn continues to grow, with 27 new members since the November newsletter bringing the total to 294. If you are on LinkedIn and work at a college or university, join us. Request your membership at bit.ly/2cyyLs5 My new website has been running for 4 days now. […]
Digital Marketing Strategy: The Updated 2016 AMA Tutorial This afternoon I’ll be presenting the fourth in a series of Digital Marketing Strategy tutorial at the AMA Symposium for the Marketing of Higher Education. We have a fine group of 51 registered, including people from Australia, Canada, Columbia, Greece, New Zealand, Panama, and Peru. That’s the […]
Happy New Year! Best wishes to everyone for marketing success in 2016. My December article on “6 Great Website Examples” for connecting quickly on a website starts with a unique home page from Xavier University. See how 5 other schools distinguish themselves at bit.ly/1mfWFMl The Call for Papers for the 2106 eduWeb Digital Summit in August is open until January […]
Connect in 5 Seconds or Less to Create Marketing Strength Yes, you have 5 seconds or less when a web page opens to make a connection with someone visiting that page. People have to immediately see something they understand and that “something” had best be based on a top task the visitors want to complete. […]
Greetings in December. And a special welcome to new subscribers from my Digital Marketing Strategy tutorial at the AMA Symposium for the Marketing of Higher Education last month. Review the complete set of tutorial slides at bit.ly/1N2cNgG The Call for Papers for the 2016 eduWeb Digital Summit in August is open until January 15. Review the 5 track topics […]
September greetings. A bright new 2015-16 academic year is underway almost everywhere. Let us all enjoy the feelings that come with welcoming new students, opening new classes, and awaiting fine fall weather. In the digital marketing era the website is the most important element for successful student recruitment. See why that is true at “4 Top […]
E-expectations: Marketing Lessons for Online Student Recruitment This year marks the 10th anniversary of the E-expectations research with college-bound high school students that started in 2005. Stephanie Guyer from Ruffalo Noel Levitz and Lance Merker from OmniUpdate presented the results at the eduWeb Digital Summit in July. You can read and download their slides here. These “top […]
Greetings in August. And best wishes to everyone preparing for freshman move-in days this month. May all goes as planned, swiftly and smoothly with a fair sun shining on a cool day.This month we begin with notes on two university home pages with very different approaches to creating the all-important first impression on new visitors.Most […]
July greetings to everyone. Here in the U.S. we are looking forward to our holiday weekend. In Michigan, we even expect good weather! For Canadian readers, happy Canada Day today.The most unusual news for July is that the University of Phoenix, in an effort to run faster than the avalanche that has been sweeping away […]