10 Simmons College emails from 9 October to 16 January Emails subject lines reveal what an MBA program believes is important marketing content. For Simmons College, that includes 10 subject lines from October 5 to January 16. That number puts Simmons well behind American and Dayton re frequency. Unlike both of those schools (and Syracuse […]
April. Ready for spring, but it still feels like March here in Michigan, A challenging student recruitment season comes to an end May 1 for some and will continue into the summer for others. Good luck to everyone for a strong closing. Review of email and social media content from online MBA programs at American, Dayton, […]
46 University of Dayton emails from 17 August to 22 February: Emails subject lines reveal what an MBA program believes is important marketing content. From the University of Dayton, that includes 46 subject lines from August 17 to February 22. For newcomers… this is the 4th installment in a series reviewing email recruitment communications and […]
March. Ready for spring? For sure we are in Michigan. Not quite so much for Daylight Savings Time. Successful recruiting to everyone this month as the days grow longer. The review of email and social media content from online MBA programsat American, Dayton, and Syracuse universities and Simmons College continues. In the 3rd installment, check marketing […]
40 Kogod School emails from 16 September to 28 February: subject lines show the marketing emphasis We can learn a fair bit about what a school thinks is important marketing content by reviewing email subject lines. In the American University case, 40 of them from September 20 to February 28. For newcomers… this is the […]
Realistic Video Helps Recruit Kenan-Flagler Executive MBA Students With demand for traditional MBA programs for full-time, residential students flagging, effective recruitment of working professionals to online programs has gained new importance. One barrier to many potential students is the question of how to adapt their life at work and home to the added weight of […]
February. If the days are not yet warmer, at least they are getting longer as the 2018 recruitment season for high school students heads into the final months. Intense weeks ahead. May your enrollment marketing bring the students you seek. Recruiting online students in 2018? Follow my review of email and social media content from online […]
Making a first email impression… comparing 4 examples The definition of “gambit” tells the story… “a device, action, or opening remark, typically one entailing a degree of risk, that is calculated to gain an advantage.” Today we want to see how our four sample online MBA programs open their email contacts with potential students. For […]
Happy New Year! And a fine January that we all know leads, eventually, to Spring. Until then, a strong wish for successful student recruiting the next months. A prediction you can count on: Competition for online students will intensify in 2018. In that context, plan to follow my review of email and social media content from […]
Recruiting online students: Notes from 4 Online MBA Programs… American, Dayton, Simmons, Syracuse Over the past few months I’ve been collecting emails (92 to date) from 4 online MBA programs sent to me as a potential student. And so 2018 begins with a review of what’s been received from each program. We’ll look at frequency, […]
Video Opens Online MBAs: Temple University Fox School of Business & University of Florida Hough Graduate School of Business You don’t have to look far these days to find articles about the growing importance of video in online communications, including student recruitment. And so today we depart from the usual Link of the Week highlighting […]
Law School Home Page Helps People Move Quickly to Key Content Most people who start a website visit at the home page want to move rapidly from that page to content of primary interest. For potential students visiting law school websites, for instance, that does not mean viewing photos of the most recent graduating class. […]