Easy to find info at Dalhousie University’s “clean and simple” admissions entry page Sometimes you just can’t beat a “clean and simple” website design that helps visitors get to where they want to be as quickly as possible. That’s just what Dal has done on their admissions gateway page with just 6 text blocks that […]
January… A Happy New Year to everyone. COVID-19 will continue to plague higher education for the next two or three months but things will improve as spring advances and summer arrives. That said, marketing as we knew it pre-2020 will not return. The marketing imperative of increasing inquiries to fill a funnel is dead. Focus […]
Academic Programs Open Haas School of Business Home Page How do you create a professional school home page that stands out from many if not most similar professional schools? Hint: you don’t open the hope page with news stories or photos of buildings or photos of students in a class room or walking about campus. […]
Academic Bulletin at UGA gets “Grand Gold Award” A bit more than 3 years ago I wrote that “visiting an online academic catalog is something Dante might reserve for his deepest Inforno Dwellers.” That’s still true today. And also still true: academic bulletins can work reasonably well if you set out to make it easy […]
June. “Understandable uncertainty continues as colleges and universities begin to announce an “intent” to open in the fall, replete with caveats. The definition of “open” remains flexible. No early word yet on May 1 enrollment deposits from the majority of schools that did not extend until June 1. Those reports should start soon.” Those sentences […]
Boston University Outlines COVID-19 Recovery Issues & Plans, including possible delayed campus opening until January 2021 Just about every crisis management expert recommends getting as far out in front of a critical issue as possible with honest public communication. But the world is replete with examples of organizations that favor happy talk (or no talk […]
Academic Program Search Dominates National University Home Page Two “top task” areas dominate for potential students seeking to enroll at a college or university and visiting websites as they start to explore: (1) academic program information and (2) cost information. National University gives pride of place on the home page to academic programs with a […]
You Can’t Miss 4 Professional Programs at Pepperdine University Home Page It never fails. Top Task research tell us this: The 1st or 2nd Task in importance for potential students visiting a university website is to learn what academic programs are offered. That’s true no matter the level of study the visitor wants to explore. […]
10 Clear, Easy-to-Scan Blog Posts to Help Ross School Admissions Candidates The venerable blog format still has an important marketing role to play… especially when aspiring students can easily scan recent posts whether visiting on a mobile or large screen device. In this case, our example is from the Ross School of Business at the […]
Love your website visitors? Don’t force them into PDF peril for important career outcomes info. Especially on mobile. Potential students (and parents) search for career outcomes information on college and university websites that interest them. Some schools provide that content in more visitor-friendly formats that others. Most often we select “positive” website examples with strong […]
Raikes School Combines video, key facts, and alumni ratings to make a strong first impression on potential students For most students searching about for a potential college learning about the academic program that interests them is a top task when they begin to visit college websites. Today’s Link of the Week example combines 3 elements […]
Easy-to-Sort 325 Academic Programs, 1613 Continuing Education courses at SAIT For every potential student at every age, finding out what programs are available at a college or university is a top task, usually #1 or #2. And that’s why it is a smart marketing move to make that task completion as easy as possible when […]