Graduate, Professional, Continuing Education

Your Higher Education Marketing Link of the Week… PDF Peril at University of Chicago, Safety at the Wharton School… 9 August 2019

August 11, 2019 0 Comments

Love your website visitors? Don’t force them into PDF peril for important career outcomes info. Especially on mobile. Potential students (and parents) search for career outcomes information on college and university websites that interest them. Some schools provide that content in more visitor-friendly formats that others. Most often we select “positive” website examples with strong […]
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Content Strategy
Graduate, Professional, Continuing Education
Link of the Week
Mobile Marketing
Student Recruitment
Website Design

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Your Higher Education Marketing Link of the Week… University of Nebraska-Lincoln Raikes School: Intro for Potential Students… 25 January 2019

January 27, 2019 0 Comments

Raikes School Combines video, key facts, and alumni ratings to make a strong first impression on potential students For most students searching about for a potential college learning about the academic program that interests them is a top task when they begin to visit college websites. Today’s Link of the Week example combines 3 elements […]
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Alumni
Content Strategy
Graduate, Professional, Continuing Education
Link of the Week
Mobile Marketing
Student Recruitment
Video Marketing
Website Design

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college and university marketing
higher education marketing

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Your Higher Education Marketing Link of the Week: Southern Alberta Institute of Technology: Academic Program Finder… 26 October 2018

October 28, 2018 0 Comments

Easy-to-Sort 325 Academic Programs, 1613 Continuing Education courses at SAIT For every potential student at every age, finding out what programs are available at a college or university is a top task, usually #1 or #2. And that’s why it is a smart marketing move to make that task completion as easy as possible when […]
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Content Strategy
Graduate, Professional, Continuing Education
Link of the Week
Mobile Marketing
Student Recruitment

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college and university marketing
higher education marketing

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Your Higher Education Marketing Newsletter… July 2018

July 11, 2018 0 Comments

July. Canada Day and July 4th celebrations are behind us. Final enrollment efforts for 2018 freshmen continue as the new campaign for 2019 unfolds. Admissions offices never rest. This is the first monthly newsletter sent via MailChimp. If you experience any problems, let me know. The format continues close to the original. MailChimp shows me […]
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Graduate, Professional, Continuing Education
Higher Education Tuition and Costs
Student Recruitment
Writing Right for the Web
Your Higher Education Marketing Newsletter

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college and university mareketing
higher education marketing

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Your Higher Education Marketing Newsletter… July 2018

June 6, 2018 0 Comments

June. For most colleges and universities here in the U.S. deposit conversion efforts for new students continue as nearly everyone also works to limit “summer melt” from existing commitments. Not fun. But critical. Best wishes to everyone for success these next weeks. A note on our email delivery service. At the end of June, TargetX, the long-time […]
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Advertising
Graduate, Professional, Continuing Education
Mobile Marketing
Online Marketing
Student Recruitment
Your Higher Education Marketing Newsletter

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college and university marketing
higher education marketing

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MBA Online Student Recruitment… Reviewing 4 Inquiry Forms

May 10, 2018 0 Comments

Inquiry forms… Small variations among our 4 MBA programs In this 7th installment of our review of the online recruitment practices of our 4 MBA programs (American University, University of Dayton, Simmons College, Syracuse University) attention turns from the emails received to the inquiry forms used to build a recruitment database. If this is your […]
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Digital marketing
Graduate, Professional, Continuing Education
Mobile Marketing
Online Marketing
Student Recruitment

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highere education marketing
online MBA programs

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Your Higher Education Marketing Newsletter… May 2018

May 3, 2018 0 Comments

May. At long last the warm weather has arrived. And so too has deposit day for new freshmen. May you reach your goal. And may your summer melt be low. Review of email and social media from online MBA programs at American, Dayton, and Syracuse universities and Simmons College continues. In the 6th installment are 34 Syracuse […]
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Content Strategy
Digital marketing
Graduate, Professional, Continuing Education
Higher Education Tuition and Costs
Student Recruitment
Your Higher Education Marketing Newsletter

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college and university marketing
higher education marketing

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MBA Online Student Recruitment… Syracuse University: 34 Email Contacts Reviewed

April 28, 2018 2 Comments

34 Syracuse University emails from 17 August to 22 February Emails subject lines reveal what an MBA program believes is important marketing content to convince potential students to submit an application and enroll. From the Whitman School of Management at Syracuse University, that includes 34 subject lines from September 20 to February 21. For new […]
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Graduate, Professional, Continuing Education
Mobile Marketing
Online Marketing
Student Recruitment

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higher education marketing
online MBA programs

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MBA Online Student Recruitment… Simmons College: 10 Email Contacts Reviewed

April 11, 2018 0 Comments

10 Simmons College emails from 9 October to 16 January Emails subject lines reveal what an MBA program believes is important marketing content. For Simmons College, that includes 10 subject lines from October 5 to January 16. That number puts Simmons well behind American and Dayton re frequency. Unlike both of those schools (and Syracuse […]
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Content Strategy
Graduate, Professional, Continuing Education
Mobile Marketing
Online Marketing
Student Recruitment

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Your Higher Education Marketing Newsletter… April 2018

April 5, 2018 0 Comments

April. Ready for spring, but it still feels like March here in Michigan, A challenging student recruitment season comes to an end May 1 for some and will continue into the summer for others. Good luck to everyone for a strong closing. Review of email and social media content from online MBA programs at American, Dayton, […]
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Graduate, Professional, Continuing Education
Student Recruitment
Your Higher Education Marketing Newsletter

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college and university marketing
higher education marketing
MBA programs

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MBA Online Student Recruitment… University of Dayton 46 Email Contacts Reviewed

March 27, 2018 2 Comments

46 University of Dayton emails from 17 August to 22 February: Emails subject lines reveal what an MBA program believes is important marketing content. From the University of Dayton, that includes 46 subject lines from August 17 to February 22. For newcomers… this is the 4th installment in a series reviewing email recruitment communications and […]
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Content Strategy
Graduate, Professional, Continuing Education
Higher Education Tuition and Costs
Online Marketing
Student Recruitment

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higher education marketing
online MBA programs

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Your Higher Education Marketing Newsletter… March 2018

March 9, 2018 0 Comments

March. Ready for spring? For sure we are in Michigan. Not quite so much for Daylight Savings Time. Successful recruiting to everyone this month as the days grow longer. The review of email and social media content from online MBA programsat American, Dayton, and Syracuse universities and Simmons College continues. In the 3rd installment, check marketing […]
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Content Strategy
Digital marketing
Graduate, Professional, Continuing Education
Online Marketing
Student Recruitment
Your Higher Education Marketing Newsletter

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college and university marketing
higher education marketing

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Graduate, Professional, Continuing Education

Your Higher Education Marketing Link of the Week… PDF Peril at University of Chicago, Safety at the Wharton School… 9 August 2019

Your Higher Education Marketing Link of the Week… University of Nebraska-Lincoln Raikes School: Intro for Potential Students… 25 January 2019

Your Higher Education Marketing Link of the Week: Southern Alberta Institute of Technology: Academic Program Finder… 26 October 2018

MBA Online Student Recruitment… Reviewing 4 Inquiry Forms

MBA Online Student Recruitment… Syracuse University: 34 Email Contacts Reviewed

MBA Online Student Recruitment… Simmons College: 10 Email Contacts Reviewed

MBA Online Student Recruitment… University of Dayton 46 Email Contacts Reviewed

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