April… Spring remains elusive here in Michigan no matter the calendar as the 2022 enrollment cycle for high school students nears the end game. Maximum success to everyone between now and May 1. Notable Twitter Quote: “I have seen the drone footage of your Old Main. And yours. And yours. I do not need to […]
University of North Carolina Grad School Home Page: Top Task Links for Potential and Current UNC Students Marketers have home page content choices: (1) priority for the top tasks that visitors, especially potential students, most want to complete when they visit the site or (2) priority for content that a school believes potential students should […]
March… Spring is almost upon us. We smile as COVID and attendant restrictions diminish. We hope that an ugly war soon does the same. Stay well. Notable Twitter Quote: “Yield is more about the first interactions than the last. There is no such thing as ‘yield season.” Wise words from Allison Turcio, AVP for enrollment and […]
Harvard Business School features 10 easy-to-scan faculty podcast topics Podcasts for sure are popular. But not everyone has equal interest in every topic that people are talking about. Harvard Business School highlights the investment faculty have made in podcast production by listing 10 entries on a single easy-to-scan page. At HBS this page is part […]
October… With fall enrollment well underway we pay special attention in this newsletter to recent surveys on what’s most important to high school students and graduate students as they search for schools to attend. No surprise: in both cases, cost is more important than you’d know by visiting most college and university websites. If you don’t […]
Easy-to-find outcomes data at the interactive American University “We Know Success” page Visit just about any college and university website in the U.S. and you can learn that something over 90 percent of alumni are employed, attending graduate schools or otherwise engaged about 6 months after graduating. The data is pretty similar for just about […]
NYU Executive Education Courses with Clear Descriptions, Costs, Student Reviews Executive education courses focus on individual topics designed for people who want to boost career credentials without having to complete a degree programs. The NYU Stern School of Business is a serious competitor in this lucrative market with programs designed for both individuals and corporations. […]
Easy to find info at Dalhousie University’s “clean and simple” admissions entry page Sometimes you just can’t beat a “clean and simple” website design that helps visitors get to where they want to be as quickly as possible. That’s just what Dal has done on their admissions gateway page with just 6 text blocks that […]
January… A Happy New Year to everyone. COVID-19 will continue to plague higher education for the next two or three months but things will improve as spring advances and summer arrives. That said, marketing as we knew it pre-2020 will not return. The marketing imperative of increasing inquiries to fill a funnel is dead. Focus […]
Academic Programs Open Haas School of Business Home Page How do you create a professional school home page that stands out from many if not most similar professional schools? Hint: you don’t open the hope page with news stories or photos of buildings or photos of students in a class room or walking about campus. […]
Academic Bulletin at UGA gets “Grand Gold Award” A bit more than 3 years ago I wrote that “visiting an online academic catalog is something Dante might reserve for his deepest Inforno Dwellers.” That’s still true today. And also still true: academic bulletins can work reasonably well if you set out to make it easy […]
June. “Understandable uncertainty continues as colleges and universities begin to announce an “intent” to open in the fall, replete with caveats. The definition of “open” remains flexible. No early word yet on May 1 enrollment deposits from the majority of schools that did not extend until June 1. Those reports should start soon.” Those sentences […]