July. Canada Day and July 4th celebrations are behind us. Final enrollment efforts for 2018 freshmen continue as the new campaign for 2019 unfolds. Admissions offices never rest. This is the first monthly newsletter sent via MailChimp. If you experience any problems, let me know. The format continues close to the original. MailChimp shows me […]
June. For most colleges and universities here in the U.S. deposit conversion efforts for new students continue as nearly everyone also works to limit “summer melt” from existing commitments. Not fun. But critical. Best wishes to everyone for success these next weeks. A note on our email delivery service. At the end of June, TargetX, the long-time […]
Inquiry forms… Small variations among our 4 MBA programs In this 7th installment of our review of the online recruitment practices of our 4 MBA programs (American University, University of Dayton, Simmons College, Syracuse University) attention turns from the emails received to the inquiry forms used to build a recruitment database. If this is your […]
May. At long last the warm weather has arrived. And so too has deposit day for new freshmen. May you reach your goal. And may your summer melt be low. Review of email and social media from online MBA programs at American, Dayton, and Syracuse universities and Simmons College continues. In the 6th installment are 34 Syracuse […]
34 Syracuse University emails from 17 August to 22 February Emails subject lines reveal what an MBA program believes is important marketing content to convince potential students to submit an application and enroll. From the Whitman School of Management at Syracuse University, that includes 34 subject lines from September 20 to February 21. For new […]
10 Simmons College emails from 9 October to 16 January Emails subject lines reveal what an MBA program believes is important marketing content. For Simmons College, that includes 10 subject lines from October 5 to January 16. That number puts Simmons well behind American and Dayton re frequency. Unlike both of those schools (and Syracuse […]
April. Ready for spring, but it still feels like March here in Michigan, A challenging student recruitment season comes to an end May 1 for some and will continue into the summer for others. Good luck to everyone for a strong closing. Review of email and social media content from online MBA programs at American, Dayton, […]
46 University of Dayton emails from 17 August to 22 February: Emails subject lines reveal what an MBA program believes is important marketing content. From the University of Dayton, that includes 46 subject lines from August 17 to February 22. For newcomers… this is the 4th installment in a series reviewing email recruitment communications and […]
March. Ready for spring? For sure we are in Michigan. Not quite so much for Daylight Savings Time. Successful recruiting to everyone this month as the days grow longer. The review of email and social media content from online MBA programsat American, Dayton, and Syracuse universities and Simmons College continues. In the 3rd installment, check marketing […]
40 Kogod School emails from 16 September to 28 February: subject lines show the marketing emphasis We can learn a fair bit about what a school thinks is important marketing content by reviewing email subject lines. In the American University case, 40 of them from September 20 to February 28. For newcomers… this is the […]
Realistic Video Helps Recruit Kenan-Flagler Executive MBA Students With demand for traditional MBA programs for full-time, residential students flagging, effective recruitment of working professionals to online programs has gained new importance. One barrier to many potential students is the question of how to adapt their life at work and home to the added weight of […]
February. If the days are not yet warmer, at least they are getting longer as the 2018 recruitment season for high school students heads into the final months. Intense weeks ahead. May your enrollment marketing bring the students you seek. Recruiting online students in 2018? Follow my review of email and social media content from online […]