Professional School Programs: Easy-to-Scan 9 Options Available People interested in a professional school’s areas of study have the same top tasks as any potential student: Find the programs available and get more information about the program(s) of interest. The University of Rochester School of Nursing makes that easy to do by using 9 large content […]
Hello in May. Now that the traditional May 1 enrollment deposit date has passed, many of you are entering the “summer season” devoted to controlling the number who might melt away and adding new people to the total. Best wishes for success to everyone.If you work at a college or university, ask me for an […]
March greetings to everyone. And best wishes for success to everyone who is heading into the deposit collection recruitment stretch for your new freshman class in March and April. Today I expect to finish the new recruitment focused edition of my two-day conference on Writing Right for the Web, set for March 27-28 in Denver. Check […]
QR codes… best marketing success requires a mobile-friendly landing page QR codes inspire a fair bit of discussion about whether or not they have any practical value for higher education marketing efforts. Here in the United States, their use so far seems limited but growing slowly. There isn’t a need to rush into this. Smartphones sold […]
Marketing online programs: areas of interest, “gainful employment,” careers in marketing Today we wrap up our interview with Nancy Prater, director of marketing and communications at the School of Extended Education at Ball State University. We’ll have a second interview in this new series sometime in April. The first part of the interview, including social media in […]
A New Series of Higher Education Marketing Interviews Nancy Prater is Director of Marketing and Communications at the School of Extended Education at Ball State University. I’ve always been impressed with Nancy’s enthusiasm for higher education marketing as well as her ability to separate substance from silliness in planning marketing activities and evaluating the results. Nancy agreed […]
University of Phoenix, John Sperling, and the For-Profit Sector John Sperling, founder of University of Phoenix and Apollo Group, is concerned for his legacy. That was noted in a December 29 Bloomberg News article that’s being discussed on LinkedIn by people in the Inside Higher Ed group. Earlier today I added a comment that, with a little editing, I’m […]
Marketing Online Programs: Top of Mind notes from Washington, D.C. What stands out most from last week’s Education Dynamics first “boot camp” conference with Carol Aslanian and friends in D.C.? Here are 10 points still floating on the top of my brain, in no special order: Mixed acceptance of social media was not surprising. Still people/institutions reluctant to […]
The impact of effective online marketing on higher education websites varies quite a bit from school to school. That’s not exactly a surprising revelation. Consider these random notes after preparing a new presentation (Adult-friendly Websites: A ‘Best of the Best Review’) for Carol Aslanian’s next Education Dynamics conference that took me through many different websites in […]
Recruiting Adults: Email is More Important than Social Media Sitting at Carol Aslanian’s conference on adult student recruitment listing to Jennifer Copeland at Demand Engine report on initial results of a survey of 50,000 adults (drawn from files of 10 universities that volunteered to participate with about 10% response so far) on their preferences for finding or receiving information […]
After a recent interview with Campus Technology magazine, “Recruitment Marketing Calls for Smarter Spending,” a person commenting, “mktgdirector,” asked for examples of professional and graduate schools using social media effectively in social networking and recruitment activities. I promised to post more information on the blog. This first installment reviews the way that graduate and professional schools are using Twitter. […]
Each year I keep a file for online advertising… screen shots of the initial ads, the landing pages, the online and email responses, and what happens when you leave the landing page for the regular website. Great presentation material. Not long ago I was visiting a U.K. camera review site and couldn’t help but notice […]