Graduate, Professional, Continuing Education

Your Higher Education Marketing Link of the Week… NYU Stern School of Business: Executive Education Courses Including Student Reviews… 18 June 2021

June 20, 2021 0 Comments

NYU Executive Education Courses with Clear Descriptions, Costs, Student Reviews Executive education courses focus on individual topics designed for people who want to boost career credentials without having to complete a degree programs. The NYU Stern School of Business is a serious competitor in this lucrative market with programs designed for both individuals and corporations. […]
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Content Strategy
Graduate, Professional, Continuing Education
Link of the Week
Mobile Marketing
Student Recruitment
Video Marketing
Website Design

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higher education marketing
New York University

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Your Higher Education Marketing Link of the Week… Dalhousie University: “Clean & Simple” Admissions Entry Page… 5 February 2021

February 6, 2021 0 Comments

Easy to find info at Dalhousie University’s “clean and simple” admissions entry page Sometimes you just can’t beat a “clean and simple” website design that helps visitors get to where they want to be as quickly as possible. That’s just what Dal has done on their admissions gateway page with just 6 text blocks that […]
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Content Strategy
Graduate, Professional, Continuing Education
Link of the Week
Mobile Marketing
Student Recruitment
Website Design
Writing Right for the Web

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best website design
Dalhousie University
highere education marketing

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Your Higher Education Marketing Newsletter… January 2021

January 13, 2021 0 Comments

January… A Happy New Year to everyone. COVID-19 will continue to plague higher education for the next two or three months but things will improve as spring advances and summer arrives. That said, marketing as we knew it pre-2020 will not return. The marketing imperative of increasing inquiries to fill a funnel is dead. Focus […]
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Content Strategy
Graduate, Professional, Continuing Education
Search Engine Marketing
Student Recruitment
Your Higher Education Marketing Newsletter

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Your Higher Education Marketing Link of the Week… Haas School of Business: Task Focused Home Page… 20 November 2020

November 22, 2020 0 Comments

Academic Programs Open Haas School of Business Home Page How do you create a professional school home page that stands out from many if not most similar professional schools? Hint: you don’t open the hope page with news stories or photos of buildings or photos of students in a class room or walking about campus. […]
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Content Strategy
Graduate, Professional, Continuing Education
Link of the Week
Mobile Marketing
Student Recruitment
Website Design

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Haas School of Business
higher education marketing

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Your Higher Education Marketing Link of the Week… University of Georgia Academic Bulletin… 25 September 2020

September 27, 2020 0 Comments

Academic Bulletin at UGA gets “Grand Gold Award” A bit more than 3 years ago I wrote that “visiting an online academic catalog is something Dante might reserve for his deepest Inforno Dwellers.” That’s still true today. And also still true: academic bulletins can work reasonably well if you set out to make it easy […]
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Content Strategy
Graduate, Professional, Continuing Education
Link of the Week
Mobile Marketing
Student Recruitment
Website Design

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higher education marketing
University of Georgia

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Your Higher Education Marketing Newsletter… June 2020

June 8, 2020 0 Comments

June. “Understandable uncertainty continues as colleges and universities begin to announce an “intent” to open in the fall, replete with caveats. The definition of “open” remains flexible. No early word yet on May 1 enrollment deposits from the majority of schools that did not extend until June 1. Those reports should start soon.” Those sentences […]
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Advertising
Graduate, Professional, Continuing Education
Student Recruitment
Website Design
Your Higher Education Marketing Newsletter

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college and university marketing
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Your Higher Education Marketing Link of the Week… Boston University: Transparent COVID-19 Recovery Planning… 10 April 2020

April 12, 2020 0 Comments

Boston University Outlines COVID-19 Recovery Issues & Plans, including possible delayed campus opening until January 2021 Just about every crisis management expert recommends getting as far out in front of a critical issue as possible with honest public communication. But the world is replete with examples of organizations that favor happy talk (or no talk […]
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Graduate, Professional, Continuing Education
Higher Education Tuition and Costs
Link of the Week
Social Media Marketing

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Boston University
Covid-19
higher education marketing

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Your Higher Education Marketing Link of the Week… National University: Home Page Academic Program Search… 14 February 2020

February 16, 2020 0 Comments

Academic Program Search Dominates National University Home Page Two “top task” areas dominate for potential students seeking to enroll at a college or university and visiting websites as they start to explore: (1) academic program information and (2) cost information. National University gives pride of place on the home page to academic programs with a […]
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Content Strategy
Graduate, Professional, Continuing Education
Link of the Week
Mobile Marketing
Student Recruitment
Website Design

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college and university marketing
higher education marketing
National University

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Your Higher Education Marketing Link of the Week… Pepperdine University: Home Page Boost for Professional Programs… 24 January 2020

January 26, 2020 0 Comments

You Can’t Miss 4 Professional Programs at Pepperdine University Home Page It never fails. Top Task research tell us this: The 1st or 2nd Task in importance for potential students visiting a university website is to learn what academic programs are offered. That’s true no matter the level of study the visitor wants to explore. […]
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Graduate, Professional, Continuing Education
Link of the Week
Mobile Marketing
Student Recruitment
Website Design

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Grasiadio Business Scholl
higher education marketing
Pepperdine University

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Your Higher Education Marketing Link of the Week… University of Michigan Ross School: Admissions Blog… 8 November 2019

November 10, 2019 0 Comments

10 Clear, Easy-to-Scan Blog Posts to Help Ross School Admissions Candidates The venerable blog format still has an important marketing role to play… especially when aspiring students can easily scan recent posts whether visiting on a mobile or large screen device. In this case, our example is from the Ross School of Business at the […]
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Content Strategy
Graduate, Professional, Continuing Education
Link of the Week
Mobile Marketing
Social Media Marketing
Student Recruitment
Video Marketing
Website Design

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college and university marketing. Ross School of Business
higher education marketing
MBA admissions
University of Michigan

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Your Higher Education Marketing Link of the Week… PDF Peril at University of Chicago, Safety at the Wharton School… 9 August 2019

August 11, 2019 0 Comments

Love your website visitors? Don’t force them into PDF peril for important career outcomes info. Especially on mobile. Potential students (and parents) search for career outcomes information on college and university websites that interest them. Some schools provide that content in more visitor-friendly formats that others. Most often we select “positive” website examples with strong […]
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Content Strategy
Graduate, Professional, Continuing Education
Link of the Week
Mobile Marketing
Student Recruitment
Website Design

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Your Higher Education Marketing Link of the Week… University of Nebraska-Lincoln Raikes School: Intro for Potential Students… 25 January 2019

January 27, 2019 0 Comments

Raikes School Combines video, key facts, and alumni ratings to make a strong first impression on potential students For most students searching about for a potential college learning about the academic program that interests them is a top task when they begin to visit college websites. Today’s Link of the Week example combines 3 elements […]
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Alumni
Content Strategy
Graduate, Professional, Continuing Education
Link of the Week
Mobile Marketing
Student Recruitment
Video Marketing
Website Design

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college and university marketing
higher education marketing

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Graduate, Professional, Continuing Education

Your Higher Education Marketing Link of the Week… NYU Stern School of Business: Executive Education Courses Including Student Reviews… 18 June 2021

Your Higher Education Marketing Link of the Week… Dalhousie University: “Clean & Simple” Admissions Entry Page… 5 February 2021

Your Higher Education Marketing Link of the Week… Haas School of Business: Task Focused Home Page… 20 November 2020

Your Higher Education Marketing Link of the Week… University of Georgia Academic Bulletin… 25 September 2020

Your Higher Education Marketing Link of the Week… National University: Home Page Academic Program Search… 14 February 2020

Your Higher Education Marketing Link of the Week… Pepperdine University: Home Page Boost for Professional Programs… 24 January 2020

Your Higher Education Marketing Link of the Week… PDF Peril at University of Chicago, Safety at the Wharton School… 9 August 2019

Your Higher Education Marketing Link of the Week… University of Nebraska-Lincoln Raikes School: Intro for Potential Students… 25 January 2019

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