August… Quite the weather events these past weeks. Hoping that everyone is doing well despite the heat and floods and more we are experiencing. Notable Marketing Quote: “The ballpark minimum amount you should invest to support a new program is $150,000 per year.” Details from Seth Odell, CEO at Kanahoma. HE Connect Liverpool 2023: Janus Boye’s first higher education […]
Sticker Price & Affordability Get Real at Weber State University It isn’t unusual to find admissions and financial aid professionals who complain that potential students don’t understand that few people actually pay the “sticker price” they find in a “costs” section of a website. Why don’t they understand? Too many colleges and universities fail to […]
May… The May 1 counting day for traditional students is past… and for most schools, yield season continues from now until well into the summer. May everyone who perseveres profit from your efforts. Notable Marketing Quote: “Just because you want to grow, doesn’t mean you need more leads.” Seth Odell, Founder & CEO, Kanahoma. Gerry McGovern & […]
At Boston University, are you most likely not to get a merit scholarship? At the start of their “scholarship” web pages few colleges and universities announce the difficulty of winning an available award. In these time of high price sensitivity most schools give the impression that scholarships are widely available even if they often omit […]
Financial aid clarity at Dartmouth College Nothing can be more confusing to normal human beings than the language used to describe the financial aid process. Many schools maintain a “glossary” of financial aid terminology to help people understand the process. Dartmouth College does this better than most. What makes Dartmouth different from about 30 similar […]
December… The month when we all look forward to a holiday break. An early Happy New Year to everyone. Pro tip: If the first page of your Net Cost Estimator lets potential students get a quick scholarship estimate in seconds without registering, link to that from your “affordability” or “financial aid” pages. Just visited two universities that […]
November… A happy Thanksgiving to the U.S. readers as that holiday is upon us. May your visit and application results be whatever you were hoping to have. Notable Twitter Quotes: “Another fall, another season of hearing from college counselors all over the world about how completing the CSS Profile is agonizing + demoralizing for the most […]
“Cutting the Price Tag” at Calvin University Tackles “Sticker Shock” You still hear complaints today that too many potential students don’t understand the fact that few students actually pay the high “sticker” price at most private sector colleges and universities. Alas, those same schools seldom address the “sticker price” challenge as directly as Calvin University. […]
Quick Scholarship $$$ Opens Net Price Calculator at St. Norbert College “How much will you pay for college?” That’s the key question that every potential student wants to know. Sooner in the recruitment cycle is better than later. You want to show potential students that they likely will not pay your “sticker price.” You discount […]
August…In between surviving the heat many of you are getting ready for a new freshman corps and the proverbial “move in” days. Congratulations and good luck to all for exciting days. And on to 2023… the Common App is open. Notable Twitter Quote: “Okay I think it’s time I just say it. I hate the […]
June…And 2022 enrollment efforts for many colleges and universities continue while 2023 activities are well underway. Success to everyone. Notable Twitter Quote: “One nice thing about being a test blind institution we can give back thousands of hours to students, staff, and high schools to do and care about work that actually means something.” Jens Larson, […]
Affordability gets prime home page link to easy-to-scan “Affordability” page at Peru State College When cost issues are a major concern for almost all college-bound students, Peru State College stands out from most private and public sector schools by making “Affordability” on of the 3 prominent links on the home page. Few colleges or universities […]