46 University of Dayton emails from 17 August to 22 February: Emails subject lines reveal what an MBA program believes is important marketing content. From the University of Dayton, that includes 46 subject lines from August 17 to February 22. For newcomers… this is the 4th installment in a series reviewing email recruitment communications and […]
40 Kogod School emails from 16 September to 28 February: subject lines show the marketing emphasis We can learn a fair bit about what a school thinks is important marketing content by reviewing email subject lines. In the American University case, 40 of them from September 20 to February 28. For newcomers… this is the […]
February. If the days are not yet warmer, at least they are getting longer as the 2018 recruitment season for high school students heads into the final months. Intense weeks ahead. May your enrollment marketing bring the students you seek. Recruiting online students in 2018? Follow my review of email and social media content from online […]
Financial Aid Verification: Making it easier to understand what’s happening A December 10 article by Eric Hoover in The Chronicle of Higher Education (“The Verification Trap“) prompted the search for this Link of the Week selection. How, one wondered, did colleges and universities explain “verification”? How simple, how easy might it be made for people […]
Unusually Clear Scholarship Criteria for Potential Students Scholarship content, of course, is popular among potential students, especially at private sector schools with high tuition levels. But how easy is it for a potential student to quickly scan a list of scholarships to see what’s available and what academic level is needed to win one? Unlike […]
Making Tuition and Fee Costs “Quick” to Find Finding basic tuition and fees costs for an academic program more often than not is a special challenge for potential students searching for a place to enroll. And if costs (and fees) differ from program to program, the challenge is even greater. West Virginia University helps people […]
Rationale, Benefits of a 20% Tuition “Reset” at Drew University We can’t yet say that tuition “resets” (a favored euphemism for tuition cuts) are sweeping the private sector of higher education in the United States. But we can say that they receive considerable attenting by higher ed pundits as an alternative to tuition discounting in […]
September. The opening of a new semester. The welcoming of new students. Of every age. On campus. And online. Strong wishes for everyone on a successful start to the new academic year. Register soon for the 2017 AMA Symposium for the Marketing of Higher Education, November 12-15 in Atlanta. Add my “Digital Marketing Strategy” Tutorial E […]
Only a few days until eduWeb Digital Summit in Boston next Monday. Just finished updating my Monday morning workshop, Top Task Content and Design: Strategy for Website Success. I will have that online next week with 22 examples of college and university task-oriented websites from home pages to alumni and academic services. Look for the P.S. […]
Canada Day and July Fourth celebrations are behind us. Time now to follow the Tour de France, get ready for Bastille Day, and fine tune marketing plans to achieve 2017 enrollment goals. Registration for eduWeb Digital Summit in Boston in August continues. Include my Monday morning workshop, Top Task Content and Design: Strategy for Website Success and […]
Celebrating MyIntuition: A Great Net Price Estimator Alternative Why is the completion rate for net price calculators low? Leave aside the fact that too many schools still make then (intentionally or not) hard to find. The standard “net price calculators” are mini-versions of the FAFSA form. That’s why completion rates are low. Back in February […]
The May 1 enrollment deposit deadline has arrived here in the U.S. and everyone will soon have an updated read on how close they are to meeting 2017 freshman enrollment goals. For many, this recruiting season will continue with “summer melt” control even as the 2018 cycle is well underway. Registration for eduWeb Digital Summit […]