Only a few days until eduWeb Digital Summit in Boston next Monday. Just finished updating my Monday morning workshop, Top Task Content and Design: Strategy for Website Success. I will have that online next week with 22 examples of college and university task-oriented websites from home pages to alumni and academic services. Look for the P.S. […]
Canada Day and July Fourth celebrations are behind us. Time now to follow the Tour de France, get ready for Bastille Day, and fine tune marketing plans to achieve 2017 enrollment goals. Registration for eduWeb Digital Summit in Boston in August continues. Include my Monday morning workshop, Top Task Content and Design: Strategy for Website Success and […]
Celebrating MyIntuition: A Great Net Price Estimator Alternative Why is the completion rate for net price calculators low? Leave aside the fact that too many schools still make then (intentionally or not) hard to find. The standard “net price calculators” are mini-versions of the FAFSA form. That’s why completion rates are low. Back in February […]
The May 1 enrollment deposit deadline has arrived here in the U.S. and everyone will soon have an updated read on how close they are to meeting 2017 freshman enrollment goals. For many, this recruiting season will continue with “summer melt” control even as the 2018 cycle is well underway. Registration for eduWeb Digital Summit […]
Very rare: a visitor friendly and easy-to-use Net Price Calculator Many Net Price Calculator pages open with a “Welcome” to the people lucky enough to find it. And then move directly to warnings and admonitions about what people should not expect. The actual task of completing the form closely follows the effort required to complete the […]
A fine February to everyone. I will tell myself every day this month that spring arrives in March. We now have 334 members on the “Top Tasks: Higher Education Website Content” group on LinkedIn. If you are on LinkedIn and work at a college or university, join us. Request your membership and check the latest […]
Detailed Transylvania “Affordability” Page Combats Sticker Price Shock Higher education analysts often decry the “sticker price shock” that many people have when they start their college selection journey and compare degree costs at public and private universities. Why don’t people understand that at private colleges and universities the “sticker price” is not what most people […]
Skipping the “Reset” Euphemism, A College Announces a “Tuition Reduction” Throughout the United States over the past few years a small number of private-sector colleges and universities have decided to withdraw from the tuition discount race to lower actual net cost to students in favor of a substantial reduction in the tuition list price. Most […]
An October hello to everyone. Happy to see that here in Michigan summer is gone and fall is arriving. We can deal with winter a few months from now. Reply to this email and ask me for an invitation to the group on LinkedIn if you work at a college or university. Better yet, if […]
MyIntuition: Quick & Easy Cost Estimate at a Public University In February 2014 I picked a “MyIntuition” cost calculator at Wellesley College as a quick and easy alternative to Net Price Calculators that most often were needlessly FAFSA-like in the number of questions asked and time required to get a price estimate. The Wellesley College […]
Prompting Students to File an Early FAFSA: 5 Seconds or Less Reaction from colleges and universities to the Federal Government’s creation of an early FAFSA filing date has been, to be kind, mixed. Relatively few colleges and universities have made changes on their “financial aid and scholarship” web pages to seriously promote use of the […]
July greetings to everyone. If you work at a college or university, ask me for an invitation to the Top Tasks: Higher Education Website Content group on LinkedIn. We have 159 members, most from the U.S. with others from Australia, Canada, Denmark, Ireland, Netherlands, Sweden, and Trinidad and Tobago, and the U.K. Join to read the questions […]