Higher Education Tuition and Costs

Your Higher Education Marketing Link of the Week… Franklin University: Pre-App Transfer Credit Information… 19 June 2020

June 21, 2020 5 Comments

Franklin University Offers Pre-Application Transfer Credit Information: Courses & Programs, Money Saved, Time to Degree At a time when enrollment concerns are mounting, the importance of adding new transfer students is increasing at many colleges and universities. But few schools boost recruitment efforts by letting potential transfer students get key information before they decide to […]
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Your Higher Education Marketing Link of the Week… Boston University: Transparent COVID-19 Recovery Planning… 10 April 2020

April 12, 2020 0 Comments

Boston University Outlines COVID-19 Recovery Issues & Plans, including possible delayed campus opening until January 2021 Just about every crisis management expert recommends getting as far out in front of a critical issue as possible with honest public communication. But the world is replete with examples of organizations that favor happy talk (or no talk […]
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Graduate, Professional, Continuing Education
Higher Education Tuition and Costs
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Your Higher Education Marketing Newsletter… March 2020

March 7, 2020 0 Comments

Hello in March. Any day now the southern Michigan snow will vanish. Spring is upon us. So far, the coronavirus is not. Join 810+ higher education professionals on the Top Tasks: Higher Education Website Content group at LinkedIn. Check my last post to see higher education’s best task-oriented alumni relations site. Request membership at https://www.linkedin.com/groups/8478858. No travel required […]
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Your Higher Education Marketing Newsletter

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Your Higher Education Marketing Link of the Week… University of Mount Union: “Early Deposit Awards Program”… 7 February 2020

February 9, 2020 0 Comments

Financial & other incentives from University of Mount Union for March 1 Deposit As just about everyone knows, the National Association for College Admission Counseling (NACAC) bowed to pressure from the Department of Education last September when members voted to allow colleges and universities a new range of competitive actions in student recruitment. Among those […]
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Your Higher Education Marketing Newsletter… January 2020

January 10, 2020 0 Comments

January. And the proverbial “Happy New Year” to everyone as 2020 begins. Planning your 2020 conference events? The Call for Papers for the 2020 eduWeb Digital Summit is open until January 15. The 2020 event is August 3-5 at Utah’s Snowbird Resort. See the proposal details. Improving the marketing power of your website? Believe in “continuous […]
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Brand Strength
Higher Education Tuition and Costs
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Your Higher Education Marketing Newsletter

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Your Higher Education Marketing Newsletter… December 2019

December 6, 2019 0 Comments

December. Best wishes for fine days leading to end of year holidays as we get ready to celebrate the start of a new decade. Stay well. The Call for Papers for the 2020 eduWeb Digital Summit is open until January 15. The 2020 event is August 3-5 at Utah’s Snowbird Resort. See the proposal details. Improving […]
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Brand Strength
Content Strategy
Higher Education Tuition and Costs
Student Recruitment
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Writing Right for the Web
Your Higher Education Marketing Newsletter

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Your Higher Education Marketing Links of the Week… Rare Home Page Priority at St. Olaf College, Edgewood College to Fast Cost Estimator… 22 November 2019

November 24, 2019 0 Comments

Student recruitment Top Task (how much will it cost?) gets rare home page priority at St. Olaf, Edgewood colleges This week we highlight two different approaches to helping potential undergrad students complete a top task priority: how much will your college cost? Or, put a different way, how far below the “sticker price” can I […]
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Higher Education Tuition and Costs
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Student Recruitment
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Your Higher Education Marketing Link of the Week… Le Moyne College: Tuition & Costs… 15 November 2019

November 17, 2019 0 Comments

Actual Costs vs. Sticker Prices: Rare Marketing Message at Le Moyne College How often have you heard someone in higher education, especially in the private sector, complain that too many students (and their parents) are scared away from considering private sector enrollment by high prices that create “sticker price” shock? Why don’t more people, the […]
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Content Strategy
Higher Education Tuition and Costs
Link of the Week
Mobile Marketing
Student Recruitment

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Financial Aid
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Your Higher Education Marketing Link of the Week… Full Sail University: Simple, Clean, Mobile-Friendly Admissions Site… 25 October 2019

October 27, 2019 0 Comments

Full Sail Admissions Site: Subtle Marketing, Easy-to-Scan Topics, Mobile Friendly Safe to say that most potential students visiting a higher education admissions site are not epecially interested in knowing about “academic rigor” or “wholistic admissions” or badges touting placements in various ratings schemes. Instead, they are looking for basic information presented in a clear design […]
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Higher Education Tuition and Costs
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Student Recruitment
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Full Sail University
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Your Higher Education Marketing Link of the Week… The College of New Jersey: “Value” Comparison with 111 Schools… 18 October 2019

October 20, 2019 0 Comments

Marketing Tool for Sticker Price Comparisons between TCNJ & 111 Others Conventional wisdom in the higher education world says that many high school students (and their parents) are overly influenced by sticker price first impressions without taking into account the ability of scholarships and financial aid to lower the net cost. The slowly expanding practice […]
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Higher Education Tuition and Costs
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Mobile Marketing
Student Recruitment

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college and university marketing
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Your Higher Education Marketing Link of the Week… Western Governors University: 5 Steps to Financial Aid… 11 October 2019

October 12, 2019 0 Comments

5 Steps to Financial Aid Set Western Governors Apart from Rivals Applying for financial aid can be one of the more complex tasks new students face when planning to enroll for a college degree. Starting with the required FAFSA application, nobody planned this to be easy. And so we look this week at how 5 […]
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Higher Education Tuition and Costs
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Your Higher Education Marketing Link of the Week… Boston University: Early Decision Text & Video… 4 October 2019

October 6, 2019 0 Comments

“The Only Reason to Apply Early Decision” at Boston University with text and video Boston University’s early decision admissions page gets right to the point as the page opens in a marvelous example of clearly presented, easy-to-read content presentation: “The Only Reason to Apply Early Decision. You are confident Boston University is your top choice […]
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Higher Education Tuition and Costs
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Higher Education Tuition and Costs

Your Higher Education Marketing Link of the Week… Franklin University: Pre-App Transfer Credit Information… 19 June 2020

Your Higher Education Marketing Link of the Week… University of Mount Union: “Early Deposit Awards Program”… 7 February 2020

Your Higher Education Marketing Links of the Week… Rare Home Page Priority at St. Olaf College, Edgewood College to Fast Cost Estimator… 22 November 2019

Your Higher Education Marketing Link of the Week… Le Moyne College: Tuition & Costs… 15 November 2019

Your Higher Education Marketing Link of the Week… Full Sail University: Simple, Clean, Mobile-Friendly Admissions Site… 25 October 2019

Your Higher Education Marketing Link of the Week… The College of New Jersey: “Value” Comparison with 111 Schools… 18 October 2019

Your Higher Education Marketing Link of the Week… Western Governors University: 5 Steps to Financial Aid… 11 October 2019

Your Higher Education Marketing Link of the Week… Boston University: Early Decision Text & Video… 4 October 2019

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