Actual Costs vs. Sticker Prices: Rare Marketing Message at Le Moyne College How often have you heard someone in higher education, especially in the private sector, complain that too many students (and their parents) are scared away from considering private sector enrollment by high prices that create “sticker price” shock? Why don’t more people, the […]
Full Sail Admissions Site: Subtle Marketing, Easy-to-Scan Topics, Mobile Friendly Safe to say that most potential students visiting a higher education admissions site are not epecially interested in knowing about “academic rigor” or “wholistic admissions” or badges touting placements in various ratings schemes. Instead, they are looking for basic information presented in a clear design […]
Marketing Tool for Sticker Price Comparisons between TCNJ & 111 Others Conventional wisdom in the higher education world says that many high school students (and their parents) are overly influenced by sticker price first impressions without taking into account the ability of scholarships and financial aid to lower the net cost. The slowly expanding practice […]
5 Steps to Financial Aid Set Western Governors Apart from Rivals Applying for financial aid can be one of the more complex tasks new students face when planning to enroll for a college degree. Starting with the required FAFSA application, nobody planned this to be easy. And so we look this week at how 5 […]
“The Only Reason to Apply Early Decision” at Boston University with text and video Boston University’s early decision admissions page gets right to the point as the page opens in a marvelous example of clearly presented, easy-to-read content presentation: “The Only Reason to Apply Early Decision. You are confident Boston University is your top choice […]
October. And the fall recruitment season for those shrinking high school graduate numbers goes into full swing. After the new September changes in the NACAC “good practices” recruitment guidelines we’ll be watching for competitive innovations starting anytime now. Improving the marketing power of your website? Find out what potential students like and dislike about your […]
Central College Cuts Tuition, Compares New Cost with 5 Competitors While I haven’t been counting the schools that have cut or “reset” tuition prices the past few years, it does seem as if the frequency has been increasing. The old model of high private sector pricing to show quality is falling to the steadily increasing […]
July. Heat and dry weather finally have arrived in Michigan. And will continue for July 4 celebrations, we hope. A happy holiday break to U.S. readers and a happy Canada Day to our Canadian friends. At the end of this month, expand your marketing insights and experiences with friends and colleagues in Philadelphia at the […]
June. What I’m thinking about this month are the marketing changes reported in May that are underway at institutions of varied types. Academic program reductions at University of Tulsa, Gordon College, and Wheeling Jesuit University and financial aid reduction (no more “need blind” admissions) at College of the Holy Cross come first to mind. Is […]
Quick, Easy State-by-State Merit Scholarship Estimator at Eastern Kentucky University Merit scholarships have been in use as a recruitment tool at non-elite private sector colleges and universities for decades. Their use at public universities is a more recent addition. Eastern Kentucky University has been offering them since at least 2015. Merit scholarships are available for […]
April. Rumor in Michigan is that spring has arrived. Still a bit of snow. Patience. The flowers are twitching. And the marketing continues. The cliché is true: you only have one chance to make a first impression. Introduce your colleagues to the benefits and techniques of “top task research” to create the best possible experience […]
January. And a Happy (and successful) New Year to everyone. The Call for Papers for the eduWeb Digital Summit (Philadelphia, 29-31 July) is open until February 1. Share your experience and expertise. Check the presentation details. 2019 reading list: Gerry McGovern’s new book: Top Tasks – a How-to Guide published in November. Read the first chapter here. Updating your website in […]