July. Heat and dry weather finally have arrived in Michigan. And will continue for July 4 celebrations, we hope. A happy holiday break to U.S. readers and a happy Canada Day to our Canadian friends. At the end of this month, expand your marketing insights and experiences with friends and colleagues in Philadelphia at the […]
June. What I’m thinking about this month are the marketing changes reported in May that are underway at institutions of varied types. Academic program reductions at University of Tulsa, Gordon College, and Wheeling Jesuit University and financial aid reduction (no more “need blind” admissions) at College of the Holy Cross come first to mind. Is […]
Quick, Easy State-by-State Merit Scholarship Estimator at Eastern Kentucky University Merit scholarships have been in use as a recruitment tool at non-elite private sector colleges and universities for decades. Their use at public universities is a more recent addition. Eastern Kentucky University has been offering them since at least 2015. Merit scholarships are available for […]
April. Rumor in Michigan is that spring has arrived. Still a bit of snow. Patience. The flowers are twitching. And the marketing continues. The cliché is true: you only have one chance to make a first impression. Introduce your colleagues to the benefits and techniques of “top task research” to create the best possible experience […]
January. And a Happy (and successful) New Year to everyone. The Call for Papers for the eduWeb Digital Summit (Philadelphia, 29-31 July) is open until February 1. Share your experience and expertise. Check the presentation details. 2019 reading list: Gerry McGovern’s new book: Top Tasks – a How-to Guide published in November. Read the first chapter here. Updating your website in […]
Honesty on Financial Aid: The more Muhlenberg wants you to enroll, the better your financial aid award How colleges and universities make financial aid awards is a mystery to many parents and potential students. Why, for instance, might a financial aid award from one school contain a higher grant award and a lower loan amount […]
November. And the AMA Symposium for the Marketing of Higher Education that started Sunday. Not there this year, so a distant hello from Michigan to friends attending. Enjoy. If you’re not in Orlando, review Monday’s tweets and follow along with new ones. Gerry McGovern has a new book: Top Tasks – a How-to Guide. You can read the […]
October. NACAC 2018 is over. Fall season recruitment for high school students now hits overdrive. Travel well. But, if you can, skip those high school lunch visits. Not many people at NACAC, it seems, think they are worth the effort. In early summer, Gerry McGovern asked at a higher education conference in Spain: “Where are […]
Yes, private sector admissions directors are stressed. With the start of the NACAC 2018 conference this week, arrival of the new Inside Higher Ed/Gallup survey of admissions directors was especially timely. Curiosity, of course, took me off to download a copy and read through the findings. With special attention to the results from admissions directors […]
“Estimate your cost in 3 minutes” at the Yale University undergrad admissions page Learning about what a particular college will cost is a Top Task for high school students and their parents. And yet most college and university admissions sites don’t give special priority to letting people complete that task quickly and easily. From a […]
July. Canada Day and July 4th celebrations are behind us. Final enrollment efforts for 2018 freshmen continue as the new campaign for 2019 unfolds. Admissions offices never rest. This is the first monthly newsletter sent via MailChimp. If you experience any problems, let me know. The format continues close to the original. MailChimp shows me […]
May. At long last the warm weather has arrived. And so too has deposit day for new freshmen. May you reach your goal. And may your summer melt be low. Review of email and social media from online MBA programs at American, Dayton, and Syracuse universities and Simmons College continues. In the 6th installment are 34 Syracuse […]