November… With the application season well underway, early results at many schools are giving an indication of what’s to come between now and Christmas. Halloween scariness will continue for some and dissipate for others. With lower early FAFSA filings (see the entry below) there’s not yet a sign that traditional undergrad enrollments are set to […]
10 Cost Comparisons, 2 Cost Calculators, Scholarship Estimator Highlight Eastern Washington’s “Tuition Information” Content High school seniors completing the 2021 E-Expectations survey ranked “cost/tuition information” as their #1 Top Task when visiting a college website. Few higher educations websites make that as easy to do as Eastern Washington University. The EWU page opens with what […]
Easy-to-understand graphic review of how “sticker price” is reduced at Simpson College Higher education folks often complain that potential students don’t understand how financial aid components combine to reduce a school’s “sticker price” to a more financially feasible amount. That’s especially important to colleges in the private sector. Simpson College goes beyond the usual text […]
June… The National College Decision Day May 1 deposit deadline is well past now and many (most?) colleges and universities recruiting high school students will continue their efforts through this next month. May your “melt” be limited and your additions what you need. A recent survey of high school juniors reported that 75 percent felt […]
Cal Lutheran’s Seldom Used Solution for Tuition and Fees “Sticker Shock” For near 30 years I’ve heard enrollment and financial aid professionals complain that too many potential students just don’t understand that few if any students at most schools actually pay the “sticker price” they see on an “undergraduate tuition and fees” website page. The […]
April… and while May 1 is no longer as precise a deposit date as in previous years, this month no doubt starts a special focus on expected enrollment from high school seniors for the fall. To paraphrase an earlier Jon Boeckenstedt article… “None of us know what to expect.” Gerry McGovern will review tips and […]
Clean, simple, easy-to-scan financial aid entry page at University of Rochester Scholarships and net cost… in a recent CarnegieDartlet survey two of the top 3 elements high school students used in choosing a college were (1) scholarships and (3) net cost. How many colleges and universities make net cost information easy to find? Very few. […]
March… and Spring is almost upon us. And vaccines. A new hope for health by summer. Just got my 2nd shot. Or, as they say in the U.K., “jab.” “Your website is the most critical website for your prospective students.” That reality was reinforced at the recently completed Carnegie Dartlett online Connection conference. For many (most?) potential students […]
February greetings… and a special welcome to new January subscribers as the newsletter enters the 26th year. Enrollment marketing as we knew it pre-2020 is dead. Not every element but the mix of techniques to recruit students used in the 1990s and well past 2010 is done. That’s been happening for a few years now, but […]
November… Last day to vote tomorrow here in the U.S. Meanwhile, a most unusual recruitment season unfolds as admissions folk work on alternatives to traditional techniques that are not possible in a COVID-19 world. Some of those were past their shelf life anyway. Look below for a recommendation on 3 firms to check for help […]
Eastern Washington provides net cost comparisons for 7 in-state universities Potential students (and their parents, depending on age) want to know how much it will cost them to attend a university they are considering. In many cases, this is the first or second top task they have when first visiting the website of a school […]
Potential students want to know the cost of attending your college… Some elements in higher education enrollment practices linger long past their “do not use” date. One of those is a reluctance, even a fear, of providing cost information to potential students early in a recruitment cycle. That came home to me again when one […]