September. Most colleges and universities across the U.S. are open… in one form or another. Results re COVID-19 are mixed, with outbreaks at some schools forcing an abandonment of face-to-face classes. Enrollment results are mixed, with some increases and (probably) more decreases. Higher education life, marketing included, is far from settled and we move into […]
Franklin University Offers Pre-Application Transfer Credit Information: Courses & Programs, Money Saved, Time to Degree At a time when enrollment concerns are mounting, the importance of adding new transfer students is increasing at many colleges and universities. But few schools boost recruitment efforts by letting potential transfer students get key information before they decide to […]
Boston University Outlines COVID-19 Recovery Issues & Plans, including possible delayed campus opening until January 2021 Just about every crisis management expert recommends getting as far out in front of a critical issue as possible with honest public communication. But the world is replete with examples of organizations that favor happy talk (or no talk […]
Hello in March. Any day now the southern Michigan snow will vanish. Spring is upon us. So far, the coronavirus is not. Join 810+ higher education professionals on the Top Tasks: Higher Education Website Content group at LinkedIn. Check my last post to see higher education’s best task-oriented alumni relations site. Request membership at https://www.linkedin.com/groups/8478858. No travel required […]
Financial & other incentives from University of Mount Union for March 1 Deposit As just about everyone knows, the National Association for College Admission Counseling (NACAC) bowed to pressure from the Department of Education last September when members voted to allow colleges and universities a new range of competitive actions in student recruitment. Among those […]
January. And the proverbial “Happy New Year” to everyone as 2020 begins. Planning your 2020 conference events? The Call for Papers for the 2020 eduWeb Digital Summit is open until January 15. The 2020 event is August 3-5 at Utah’s Snowbird Resort. See the proposal details. Improving the marketing power of your website? Believe in “continuous […]
December. Best wishes for fine days leading to end of year holidays as we get ready to celebrate the start of a new decade. Stay well. The Call for Papers for the 2020 eduWeb Digital Summit is open until January 15. The 2020 event is August 3-5 at Utah’s Snowbird Resort. See the proposal details. Improving […]
Student recruitment Top Task (how much will it cost?) gets rare home page priority at St. Olaf, Edgewood colleges This week we highlight two different approaches to helping potential undergrad students complete a top task priority: how much will your college cost? Or, put a different way, how far below the “sticker price” can I […]
Actual Costs vs. Sticker Prices: Rare Marketing Message at Le Moyne College How often have you heard someone in higher education, especially in the private sector, complain that too many students (and their parents) are scared away from considering private sector enrollment by high prices that create “sticker price” shock? Why don’t more people, the […]
Full Sail Admissions Site: Subtle Marketing, Easy-to-Scan Topics, Mobile Friendly Safe to say that most potential students visiting a higher education admissions site are not epecially interested in knowing about “academic rigor” or “wholistic admissions” or badges touting placements in various ratings schemes. Instead, they are looking for basic information presented in a clear design […]
Marketing Tool for Sticker Price Comparisons between TCNJ & 111 Others Conventional wisdom in the higher education world says that many high school students (and their parents) are overly influenced by sticker price first impressions without taking into account the ability of scholarships and financial aid to lower the net cost. The slowly expanding practice […]
5 Steps to Financial Aid Set Western Governors Apart from Rivals Applying for financial aid can be one of the more complex tasks new students face when planning to enroll for a college degree. Starting with the required FAFSA application, nobody planned this to be easy. And so we look this week at how 5 […]