Honesty on Financial Aid: The more Muhlenberg wants you to enroll, the better your financial aid award How colleges and universities make financial aid awards is a mystery to many parents and potential students. Why, for instance, might a financial aid award from one school contain a higher grant award and a lower loan amount […]
November. And the AMA Symposium for the Marketing of Higher Education that started Sunday. Not there this year, so a distant hello from Michigan to friends attending. Enjoy. If you’re not in Orlando, review Monday’s tweets and follow along with new ones. Gerry McGovern has a new book: Top Tasks – a How-to Guide. You can read the […]
October. NACAC 2018 is over. Fall season recruitment for high school students now hits overdrive. Travel well. But, if you can, skip those high school lunch visits. Not many people at NACAC, it seems, think they are worth the effort. In early summer, Gerry McGovern asked at a higher education conference in Spain: “Where are […]
Yes, private sector admissions directors are stressed. With the start of the NACAC 2018 conference this week, arrival of the new Inside Higher Ed/Gallup survey of admissions directors was especially timely. Curiosity, of course, took me off to download a copy and read through the findings. With special attention to the results from admissions directors […]
“Estimate your cost in 3 minutes” at the Yale University undergrad admissions page Learning about what a particular college will cost is a Top Task for high school students and their parents. And yet most college and university admissions sites don’t give special priority to letting people complete that task quickly and easily. From a […]
July. Canada Day and July 4th celebrations are behind us. Final enrollment efforts for 2018 freshmen continue as the new campaign for 2019 unfolds. Admissions offices never rest. This is the first monthly newsletter sent via MailChimp. If you experience any problems, let me know. The format continues close to the original. MailChimp shows me […]
May. At long last the warm weather has arrived. And so too has deposit day for new freshmen. May you reach your goal. And may your summer melt be low. Review of email and social media from online MBA programs at American, Dayton, and Syracuse universities and Simmons College continues. In the 6th installment are 34 Syracuse […]
46 University of Dayton emails from 17 August to 22 February: Emails subject lines reveal what an MBA program believes is important marketing content. From the University of Dayton, that includes 46 subject lines from August 17 to February 22. For newcomers… this is the 4th installment in a series reviewing email recruitment communications and […]
40 Kogod School emails from 16 September to 28 February: subject lines show the marketing emphasis We can learn a fair bit about what a school thinks is important marketing content by reviewing email subject lines. In the American University case, 40 of them from September 20 to February 28. For newcomers… this is the […]
February. If the days are not yet warmer, at least they are getting longer as the 2018 recruitment season for high school students heads into the final months. Intense weeks ahead. May your enrollment marketing bring the students you seek. Recruiting online students in 2018? Follow my review of email and social media content from online […]
Financial Aid Verification: Making it easier to understand what’s happening A December 10 article by Eric Hoover in The Chronicle of Higher Education (“The Verification Trap“) prompted the search for this Link of the Week selection. How, one wondered, did colleges and universities explain “verification”? How simple, how easy might it be made for people […]
Unusually Clear Scholarship Criteria for Potential Students Scholarship content, of course, is popular among potential students, especially at private sector schools with high tuition levels. But how easy is it for a potential student to quickly scan a list of scholarships to see what’s available and what academic level is needed to win one? Unlike […]