February greetings… and a special welcome to new January subscribers as the newsletter enters the 26th year. Enrollment marketing as we knew it pre-2020 is dead. Not every element but the mix of techniques to recruit students used in the 1990s and well past 2010 is done. That’s been happening for a few years now, but […]
November… Last day to vote tomorrow here in the U.S. Meanwhile, a most unusual recruitment season unfolds as admissions folk work on alternatives to traditional techniques that are not possible in a COVID-19 world. Some of those were past their shelf life anyway. Look below for a recommendation on 3 firms to check for help […]
Eastern Washington provides net cost comparisons for 7 in-state universities Potential students (and their parents, depending on age) want to know how much it will cost them to attend a university they are considering. In many cases, this is the first or second top task they have when first visiting the website of a school […]
Potential students want to know the cost of attending your college… Some elements in higher education enrollment practices linger long past their “do not use” date. One of those is a reluctance, even a fear, of providing cost information to potential students early in a recruitment cycle. That came home to me again when one […]
September. Most colleges and universities across the U.S. are open… in one form or another. Results re COVID-19 are mixed, with outbreaks at some schools forcing an abandonment of face-to-face classes. Enrollment results are mixed, with some increases and (probably) more decreases. Higher education life, marketing included, is far from settled and we move into […]
Franklin University Offers Pre-Application Transfer Credit Information: Courses & Programs, Money Saved, Time to Degree At a time when enrollment concerns are mounting, the importance of adding new transfer students is increasing at many colleges and universities. But few schools boost recruitment efforts by letting potential transfer students get key information before they decide to […]
Boston University Outlines COVID-19 Recovery Issues & Plans, including possible delayed campus opening until January 2021 Just about every crisis management expert recommends getting as far out in front of a critical issue as possible with honest public communication. But the world is replete with examples of organizations that favor happy talk (or no talk […]
Hello in March. Any day now the southern Michigan snow will vanish. Spring is upon us. So far, the coronavirus is not. Join 810+ higher education professionals on the Top Tasks: Higher Education Website Content group at LinkedIn. Check my last post to see higher education’s best task-oriented alumni relations site. Request membership at https://www.linkedin.com/groups/8478858. No travel required […]
Financial & other incentives from University of Mount Union for March 1 Deposit As just about everyone knows, the National Association for College Admission Counseling (NACAC) bowed to pressure from the Department of Education last September when members voted to allow colleges and universities a new range of competitive actions in student recruitment. Among those […]
January. And the proverbial “Happy New Year” to everyone as 2020 begins. Planning your 2020 conference events? The Call for Papers for the 2020 eduWeb Digital Summit is open until January 15. The 2020 event is August 3-5 at Utah’s Snowbird Resort. See the proposal details. Improving the marketing power of your website? Believe in “continuous […]
December. Best wishes for fine days leading to end of year holidays as we get ready to celebrate the start of a new decade. Stay well. The Call for Papers for the 2020 eduWeb Digital Summit is open until January 15. The 2020 event is August 3-5 at Utah’s Snowbird Resort. See the proposal details. Improving […]
Student recruitment Top Task (how much will it cost?) gets rare home page priority at St. Olaf, Edgewood colleges This week we highlight two different approaches to helping potential undergrad students complete a top task priority: how much will your college cost? Or, put a different way, how far below the “sticker price” can I […]