UMass Magazine: Easy-to-Scan 13 articles with length, video, podcast features + social media connections A copy of the Fall 2021 magazine from University of Massachusetts Amherst arrived last week and a first glace showed me features I’ve not seen before on online magazines. Each goes beyond a mere headline to offer features that should help […]
Service Marketing Alive and Well at University of Missouri Registrar’s Office Whenever we’ve done a survey of current students re what they most like and dislike about their school’s website their dissatisfaction is second only to “faculty and staff” responses. The reason: “confusing menus and links” that make it difficult for them to complete the […]
MIT: 13 blogs on opening admissions page (11 students, 2 admissions staff) Today we hear more than ever that potential students want to know what already enrolled students have to say about their college or university. Most important, what they read or view has to be real words as the students would write or speak […]
Social Media for Everyone: 182 + 13 Blogs on Western University Social Media Page Today we highlight a university that’s obviously proud of the extensive array of social media sites available to anyone interested, from single admin offices and academic departments to “official” Western University social sites. Connect to any of them as you scan […]
Harvard Business School features 10 easy-to-scan faculty podcast topics Podcasts for sure are popular. But not everyone has equal interest in every topic that people are talking about. Harvard Business School highlights the investment faculty have made in podcast production by listing 10 entries on a single easy-to-scan page. At HBS this page is part […]
10 Cost Comparisons, 2 Cost Calculators, Scholarship Estimator Highlight Eastern Washington’s “Tuition Information” Content High school seniors completing the 2021 E-Expectations survey ranked “cost/tuition information” as their #1 Top Task when visiting a college website. Few higher educations websites make that as easy to do as Eastern Washington University. The EWU page opens with what […]
Easy-to-find outcomes data at the interactive American University “We Know Success” page Visit just about any college and university website in the U.S. and you can learn that something over 90 percent of alumni are employed, attending graduate schools or otherwise engaged about 6 months after graduating. The data is pretty similar for just about […]
Augustana University: 10 “value proposition” claims and evidence to support them Colleges and universities often are urged to find and promote what makes them distinct from their higher education rivals. To use a traditional marketing term, to present a “unique selling proposition” to potential students. That’s difficult to do. Some schools, especially in the private sector, […]
Easy-to-understand graphic review of how “sticker price” is reduced at Simpson College Higher education folks often complain that potential students don’t understand how financial aid components combine to reduce a school’s “sticker price” to a more financially feasible amount. That’s especially important to colleges in the private sector. Simpson College goes beyond the usual text […]
Instagram gets Major Space on the Boston College Home Page This year’s E-Expectations survey of high school students (download here) includes a question re which social media sites are most important to their college planning process. Instagram was the clear winner, cited by 70 percent of students at each grade level for daily use. For […]
University of Plymouth & Grove City College make it easy to find alumni stories of highest interest to potential students Every college and university has “alumni” story content on the website. Some have many. Some have a few. But in almost every case the available stories are the ones that someone at the school thought […]
Search 86 academic programs at Eastern Washington University using 6 personas Eastern Washington University provides an easy-to-scan alpha list of 86 undergrad and graduate programs on a “Program Explorer” page. If you’re not interested in all 86, you can quickly divide them into 67 bachelor’s and 25 master’s and doctorate programs. That’s a pretty standard […]