6 “Essential” Top Tasks for New Students at The University of Edinburgh “Top Tasks” most often refers to a research methodology popularized by Gerry McGovern to identify the website tasks most important to people using a website. You don’t often see the term used on an actual university website. But why not? Why not also […]
Home Page Design Wins Brand Differentiation for University of Derby Achieving brand differentiation in the higher educatio marketplace is akin to the search for the Holy Grail or a Unicorn (take your pick) for most colleges and universities. That’s especially true as one school after another adopts similar design ideas for a home page. Potential […]
Amherst College Only A++ COVID-19 Website Among 323 Reviewed The strength of a COVID-19 website is an important marketing element today and for at least the next semester. Anyone interested in a particular college or university, especially a potential student, wants to know the on-campus COVID status. Transparency counts. According to a ratings review of […]
Academic Programs Open Haas School of Business Home Page How do you create a professional school home page that stands out from many if not most similar professional schools? Hint: you don’t open the hope page with news stories or photos of buildings or photos of students in a class room or walking about campus. […]
COVID-19 = Budget Cuts = New Digital Magazine at Middlebury College When COVID-19 hit colleges in March one immediate result was a quest for budget reductions to offset expected revenue losses. Middlebury College was no exception. And so a decision was made to cancel a regularly scheduled edition of Middlebury’s 96 page quarterly print magazine […]
Comparing 298 College COVID-19 Dashboards in 9 Areas Nearly every college and university has created a dashboard to report COVID-19 status to students, faculty & staff, and the public. And as you might expect, the qualit of the dashboards varies from one school to another. As we head into another semester where COVID information wll […]
Eastern Washington provides net cost comparisons for 7 in-state universities Potential students (and their parents, depending on age) want to know how much it will cost them to attend a university they are considering. In many cases, this is the first or second top task they have when first visiting the website of a school […]
Davidson College Faculty, Students Track COVID-19 Operational Plans How are colleges and universities across the U.S. offering their academic programs during COVID-19 ? A Davidson College professor, Chris Marsicano, and other faculty and students worked to gather and present data on the various instructional paths taken at nearly 3,000 colleges and universities, including law schools. […]
UMass Online Gets Competitive Homepage Advantage with a Simple Difference Web visitors have no patience. They want to get right to the task that brought them to a website as quickly as possible. Every second counts. And so a simple difference in the University of Massachusetts Online website at it opens boosts the UMass program […]
Academic Bulletin at UGA gets “Grand Gold Award” A bit more than 3 years ago I wrote that “visiting an online academic catalog is something Dante might reserve for his deepest Inforno Dwellers.” That’s still true today. And also still true: academic bulletins can work reasonably well if you set out to make it easy […]
Follow COVID-19 Outbreaks at 68 Colleges & Universities How are colleges across the United States doing as they struggle to prevent and combat COVID-19 as the fall semester opens? Benjamin Renton provides us with one path to follow as he uses Tableau to create an easy to scan tracking system for 68 public and private […]
Hamilton College COVID-19 “Return” Video is Unusually Realistic Most colleges and universities have “return to campus” videos to inform new and returning students about the usual requirements re wearing masks, washing hands, keeping 6 feet apart. Videos typically show some combination of classroom changes, signs on campus, students walking about or on lawns, dorm rooms, […]