COVID-19 Takes Top Page Placement on University of Melbourne Home Page For the first Link of the Week selection in July we return to the topic that closed link selections in June: a rare home page that gives dominant placement to the topic this is arguably of top interest to everyone associated with the university: […]
“A Fall Out of the Ordinary…” at University of Montreal Home Page Probably safe to say that the #1 thing on the minds of university students (and faculty and staff) for this fall is… what will this fall be like at my school? Despite that extraordinary interest, only one of the many websites I’ve visited […]
Franklin University Offers Pre-Application Transfer Credit Information: Courses & Programs, Money Saved, Time to Degree At a time when enrollment concerns are mounting, the importance of adding new transfer students is increasing at many colleges and universities. But few schools boost recruitment efforts by letting potential transfer students get key information before they decide to […]
Smith College Presents 6 Easy-to-Scan topics for “Parents and Families” to “Explore Admission” Parents. Some of the most important people in the college selection process. And yet special content for parents is too often ignored or underplayed on college and university websites. Smith College offers an alternative with 6 easy-to-scan topics for parents and other […]
Vanderbilt COVID-19 website is better than most re content, navigation For sure there is no such thing as the perfect website. When we went in search of a strong COVID-19 website through the first 5 pages of a Google search for higher education COVID-19 websites we found, as expected, quite a variety. Some helpful. Some […]
University of Sheffield threads the Home Page Needle: Branding + Top Task Priority Colleges and universities find it near impossible to resist the temptation to use the home page to broadcast brand messages. Most visitors, including potential students, do not have seeing/reading brand messages as a Top Task when they arrive at a home page… […]
Remarkably clean, simple 7 line inquiry form from DePauw University Direct marketers have long known that if you keep an inquiry form brief more people will complete it. Alas, most higher education inquiry froms to not follow that principle. DePauw University is a rare exception. Inquiry froms can also be difficult to find on a […]
Home Page features Top Task for Potential Students at Grand Valley: “Advance Your Career” As long as we’ve run “top task” research at colleges and universities, two words always highlight the tiny group of tasks that’s most important to potential students: “advance my career” and “career advancement.” Those words are magnets… when potential students see […]
New York University boosts recruitment connections with 16 “Ask Me Anything” students on Instagram Now that it is not possible for potential new students to visit campuses they might enroll at social media connections (and digital markeitng in general) have assumed a new importance in enrollment planning. NYU takes an important social media step with […]
University of Idaho Creates 17 Videos Inspired by Likely Coronavirus Closing The coronavirus crisis is forcing colleges and universities everywhere to produce new online content to support ongoing student recruitment activities. As for regular recruitment efforts, videos play an important role in that effort. And that new content has to be produced within far shorter […]
2 Elements Stand Out on University of Virginia, Sacred Heart Coronavirus Pages Every college and university has a special website page to keep everyone connected to the school updated on the impact of coronavirus on activities from classrooms to commencement. In searching through about 20 of those sites, two elements at UVA and Sacred Heart […]
Student Video Stories & More from Drexel University Research tells us the college-bound high school students are interested in viewing video stories from students who attend the colleges and universities they are exploring for possible entry. Not “PR” videos, of course. Videos that seem to convey the real feelings of real students. The “PR” vs. […]