Colorado College Home Page Features 8 “CC Stories” “Storytelling” is hot in the marketing world. See, for instance, “Storytelling is the future of Content Marketing strategy in 2018” from Smart Insights. That said, it is unusual to find “storytelling” content given the prominence on college and university websites that it receives at Colorado College. The […]
“Where are the authentic student reviews on university websites?” Authentic student reviews on university websites? That’s the question Gerry McGovern asked at a June EUPRIO conference in Spain for higher education communications and marketing professionals. Gerry hadn’t found any. Neither had I. And then Jens Larson at Eastern Washington University responded on Twitter with a […]
Easy-to-Scan Davidson College Career Outcomes Site with Results by Individual Majors Learning about college and university career results in a top task increasing in importance at a time when article questioning the value of a college education are increasingly easy to find. Most people still believe a college education is important. But what about results […]
June. For most colleges and universities here in the U.S. deposit conversion efforts for new students continue as nearly everyone also works to limit “summer melt” from existing commitments. Not fun. But critical. Best wishes to everyone for success these next weeks. A note on our email delivery service. At the end of June, TargetX, the long-time […]
Slow Websites Lose Visitors… No Matter How Many Awards are Won Everyone like to win design awards. Especially the agencies that win client awards for creative advertising campaigns. And creative websites. And clients deserve to celebrate awards that recognize the effort that inevitably goes into creating a new site. But alas, when “the need for […]
“Find Your Major” at West Virginia University Offers Great… and Not So Great… Results A top task for virtually every potential student is finding out whether or not a university that interests them offers an academic program that interests them. If it does not, most people will move along to another school. West Virginia University […]
Inquiry forms… Small variations among our 4 MBA programs In this 7th installment of our review of the online recruitment practices of our 4 MBA programs (American University, University of Dayton, Simmons College, Syracuse University) attention turns from the emails received to the inquiry forms used to build a recruitment database. If this is your […]
Academic Program Page Created for Student Recruitment at D’Youville College We selected the Business Management page at D’Youville as a Link of the Week just about two years ago. And while many of our selections vanish over two years (often not with a better replacement), we are happy to note today that the academic page […]
34 Syracuse University emails from 17 August to 22 February Emails subject lines reveal what an MBA program believes is important marketing content to convince potential students to submit an application and enroll. From the Whitman School of Management at Syracuse University, that includes 34 subject lines from September 20 to February 21. For new […]
University presidential profiles: What do people learn in the first 5 seconds? How well do colleges and universities introduce visitors to their presidents on their websites? Or put another way, how well do they follow basic principles of “writing right for the web” for content presentation? The answer: not well at all. For this Link […]
Top Tasks Stand Out on Easy-to-Scan International Student Home Page International student recruitment is a core part of enrollment plans at many colleges and universities for reasons that range from diversity to international status to revenue enhancement. Competition is fierce. And the home pages for potential international students often are the first place that competition […]
10 Simmons College emails from 9 October to 16 January Emails subject lines reveal what an MBA program believes is important marketing content. For Simmons College, that includes 10 subject lines from October 5 to January 16. That number puts Simmons well behind American and Dayton re frequency. Unlike both of those schools (and Syracuse […]