Actual Costs vs. Sticker Prices: Rare Marketing Message at Le Moyne College How often have you heard someone in higher education, especially in the private sector, complain that too many students (and their parents) are scared away from considering private sector enrollment by high prices that create “sticker price” shock? Why don’t more people, the […]
10 Clear, Easy-to-Scan Blog Posts to Help Ross School Admissions Candidates The venerable blog format still has an important marketing role to play… especially when aspiring students can easily scan recent posts whether visiting on a mobile or large screen device. In this case, our example is from the Ross School of Business at the […]
Full Sail Admissions Site: Subtle Marketing, Easy-to-Scan Topics, Mobile Friendly Safe to say that most potential students visiting a higher education admissions site are not epecially interested in knowing about “academic rigor” or “wholistic admissions” or badges touting placements in various ratings schemes. Instead, they are looking for basic information presented in a clear design […]
Marketing Tool for Sticker Price Comparisons between TCNJ & 111 Others Conventional wisdom in the higher education world says that many high school students (and their parents) are overly influenced by sticker price first impressions without taking into account the ability of scholarships and financial aid to lower the net cost. The slowly expanding practice […]
5 Steps to Financial Aid Set Western Governors Apart from Rivals Applying for financial aid can be one of the more complex tasks new students face when planning to enroll for a college degree. Starting with the required FAFSA application, nobody planned this to be easy. And so we look this week at how 5 […]
“The Only Reason to Apply Early Decision” at Boston University with text and video Boston University’s early decision admissions page gets right to the point as the page opens in a marvelous example of clearly presented, easy-to-read content presentation: “The Only Reason to Apply Early Decision. You are confident Boston University is your top choice […]
October. And the fall recruitment season for those shrinking high school graduate numbers goes into full swing. After the new September changes in the NACAC “good practices” recruitment guidelines we’ll be watching for competitive innovations starting anytime now. Improving the marketing power of your website? Find out what potential students like and dislike about your […]
High School Student Competition Moves Direct to Xavier University Home Page Everyone knows that competition for new high school graduates will increase in the next few years, especially in the Midwest and Northeast. How to tell those students that you are really, really interested in them? One way might be home page attention that differs […]
Central College Cuts Tuition, Compares New Cost with 5 Competitors While I haven’t been counting the schools that have cut or “reset” tuition prices the past few years, it does seem as if the frequency has been increasing. The old model of high private sector pricing to show quality is falling to the steadily increasing […]
4 Top Task Study Abroad Content Areas at Arcadia University When a “study abroad” website page first opens few if any interested students want to do any of these things: Read mission statements, View a staged photo of smiling students running their fingers through sacks of grain (coffee?), Read through 4 paragraphs of small font […]
University of Georgia Admissions Blog Generates High Comment Numbers Today’s communications world offers a huge number (maybe too huge?) of ways to connect with potential students and parents and anyone else involved in the student recruitment cycle. University of Georgia shows how an older format, a blog, can generate high comment numbers in response to […]
Unique “Task Center” highlights 12 Top Tasks of 36 “Most Popular” & 215 total tasks at Mizzou Current students and future students have tasks they want to complete on a website. Lots of tasks. Some are “top tasks.” Some are “tiny tasks.” The trick is to keep the tiny tasks from obscuring the route to […]