Top Ranked in U.K. for Website Accessibility: University of Derby Universities everywhere are striving to meet Web Content Accessibility Guidelines. As you might expect, some have done better at this than others. Today we highlight the University of Derby, a U.K. university ranked best in the country in 2019 by a Sitemorse review of all […]
3 Canadian Home Pages Give Dominant Position to “Search” Conventional wisdom at most colleges and universities is that the website home page should immediately start telling a story that reinforces the preferred brand image. Brand reinforcement, of course, is not what most visitors want to experience on a website visit. Most people want to leave […]
Comprehensive yet easy-to-scan campus visit landing page from Xavier University skips glitz & glamour When you advertise or send emails to potential students, links for people to follow should take them immediately to the expected destination and present that content in a design format that’s quick and easy to understand. That’s basic direct marketing 101… […]
Monash University promotes “change” on the home page, including a “Some may find the following disturbing” video Universities, some have said, are cautious places marked by a reluctance to disturb public opinion in a way that might provoke negative reaction… from anyone. Monash University abandons this approach with a home page the continually references “change” […]
Student recruitment Top Task (how much will it cost?) gets rare home page priority at St. Olaf, Edgewood colleges This week we highlight two different approaches to helping potential undergrad students complete a top task priority: how much will your college cost? Or, put a different way, how far below the “sticker price” can I […]
Actual Costs vs. Sticker Prices: Rare Marketing Message at Le Moyne College How often have you heard someone in higher education, especially in the private sector, complain that too many students (and their parents) are scared away from considering private sector enrollment by high prices that create “sticker price” shock? Why don’t more people, the […]
10 Clear, Easy-to-Scan Blog Posts to Help Ross School Admissions Candidates The venerable blog format still has an important marketing role to play… especially when aspiring students can easily scan recent posts whether visiting on a mobile or large screen device. In this case, our example is from the Ross School of Business at the […]
Full Sail Admissions Site: Subtle Marketing, Easy-to-Scan Topics, Mobile Friendly Safe to say that most potential students visiting a higher education admissions site are not epecially interested in knowing about “academic rigor” or “wholistic admissions” or badges touting placements in various ratings schemes. Instead, they are looking for basic information presented in a clear design […]
Marketing Tool for Sticker Price Comparisons between TCNJ & 111 Others Conventional wisdom in the higher education world says that many high school students (and their parents) are overly influenced by sticker price first impressions without taking into account the ability of scholarships and financial aid to lower the net cost. The slowly expanding practice […]
5 Steps to Financial Aid Set Western Governors Apart from Rivals Applying for financial aid can be one of the more complex tasks new students face when planning to enroll for a college degree. Starting with the required FAFSA application, nobody planned this to be easy. And so we look this week at how 5 […]
“The Only Reason to Apply Early Decision” at Boston University with text and video Boston University’s early decision admissions page gets right to the point as the page opens in a marvelous example of clearly presented, easy-to-read content presentation: “The Only Reason to Apply Early Decision. You are confident Boston University is your top choice […]
October. And the fall recruitment season for those shrinking high school graduate numbers goes into full swing. After the new September changes in the NACAC “good practices” recruitment guidelines we’ll be watching for competitive innovations starting anytime now. Improving the marketing power of your website? Find out what potential students like and dislike about your […]