Easy-to-Use “Accordion” Program Finder at Roger Williams University Potential students rank learning about programs offered as the first or second Top Task they want to complete at a website. (For some, “cost” is first.) Roger Williams University makes this task easier to complete on its academic programs page by using an “accordion” style page design. […]
Yes, You Can: A Fast & Creative Higher Education Home Page at Middlebury College We’ve preached the “need for speed” for years. And years. Making a positive impression on potential students visiting for the first time starts with a fast website. Can’t be too fast. When landing pages take more than 5 seconds to download, […]
Unicorn found: UC San Diego makes freshman & transfer admit rates easy to find If potential students google about they can find college and university admit rates. But they will rarely find them on the actual “admissions” pages at college and university sites. My Link of the Week search this week (“relax most college applicants […]
Is college worth the cost? Easy to learn salaries by major at American University Public opinion polls for some time now have been telling us that people increasingly doubt the value of a college education, particularly when salaries after graduation are compared to employment opportunities that don’t require a college degree. Countering that sentiment requires, […]
Case Western Reserve Links Alumni Stories to Academic Program Stories Nearly all alumni websites include stories from and/or about alumni. Some mention a person’s academic major. Not many link from an individual story to details about that person’s academic major. That’s a marketing mistake, particularly for alumni stories located in the admissions area and intended […]
Sticker Price & Affordability Get Real at Weber State University It isn’t unusual to find admissions and financial aid professionals who complain that potential students don’t understand that few people actually pay the “sticker price” they find in a “costs” section of a website. Why don’t they understand? Too many colleges and universities fail to […]
University of Georgia Highlights Top 3 Admissions Myths for Easy Scanning Many colleges and universities have web pages explaining and/or debunking what are described as common myths about college admissions. (Alas, I’ve never seen one that says admissions isn’t difficult at a particular school, no matter the actual admissions rate.) Nearly all the “admissions myths” […]
Drexel’s brand campaign in print expands on the web Drexel’s current brand campaign theme… “Ambition Can’t Wait”… started in late 2016. Let’s give the university great credit for staying with a campaign that was first announced in a press release you can read here. That’s admirable patience and persistence not seen at every college and […]
At Boston University, are you most likely not to get a merit scholarship? At the start of their “scholarship” web pages few colleges and universities announce the difficulty of winning an available award. In these time of high price sensitivity most schools give the impression that scholarships are widely available even if they often omit […]
Strategic Planning Starts with High Visibility Survey Invite on Imperial College Home Page Most colleges and universities have periodic forays in strategic planning. A successful plan requires buy-in from as many in the university community as possible. Wide spread buy-in depends in no small part on maximum participation right from the beginning. Imperial College London […]
4 Key Points on the Home Page + a Bates College Celebration At most colleges and universities it is difficult to abandon the effort to cram as much content as possible on the home page. Limit content to key tasks for potential students? Difficult. On the Bates home page today is a notable hero feature […]
Easy-to-follow 10 Step Admissions Road Map at Humber College You don’t have to search far to find evidence that many potential students (and parents) find the typical admissions process for higher education difficult to understand. In part, that just might be because the various steps in the process are not clearly presented in a single […]