Serious about transfer students? Franklin University makes it easy to estimate credits, savings, and time to degree completion For many colleges and universities enrolling more transfer students is a key enrollment strategy to offset declining freshman enrollments. But how easy is it for a potential transfer student to complete an essential top task early in […]
Surviving & Thriving in Today’s Social Media World: Advice, Tips, News from University of Michigan Life in the social media world today can be, to paraphrase John Locke, nasty and brutish and short. Well, maybe not so short. Everyone, including marketers, can benefit from the in-depth effort by University of Michigan to provide a survival […]
Real students tell real stories at the MIT Admissions Blog Real stories by real students are a key element in online student recruitment website content. That’s why the venerable MIT admissions remains important communications content. And those stories don’t always have to be only on Facebook or another social media site away from your main […]
UT Austin & UC Berkeley… Comparing 2 Top Ranked U.S. University Websites Search for “university website rankings” and you’ll find an array of results based on a variety of criteria. Last week Convince & Convert released a 2nd annual listing of its rating of the top 25 websites selected from 50 schools with the highest […]
Marketing-Smart Undergrad Outcomes Data from Fordham Features Industries & Employers in Easy-to-Scan Format If you’ve been following various research findings on what potential students want to know about colleges and universities they might attend you’ve seen the rising interest in learning about the results that graduates achieve. Fordham University offers in the admissions section of […]
6 Key Alumni Links = Easy Top Task Completion = A Fine Visitor Experience What makes any website visitor enjoy their experience and think well of the people who created the site? Again and again web visitors give a simple answer: “It was easy to find what I wanted to do… and get it done.” […]
Quick, Easy State-by-State Merit Scholarship Estimator at Eastern Kentucky University Merit scholarships have been in use as a recruitment tool at non-elite private sector colleges and universities for decades. Their use at public universities is a more recent addition. Eastern Kentucky University has been offering them since at least 2015. Merit scholarships are available for […]
New Style Home Page for Drew University features “Minimal Navigation” Does being different from other higher education websites by itself create a competitive advantage? If that’s the case then Drew University indeed has advanced past its competitors by using a “minimalist” design approach. What is minimalist design strategy? A definition from the Nielsen-Normal Group in […]
Fast, Easy-to-Complete Online Admissions Application from The University of the Pacific How many of your admissions applications are completed on a smartphone? Might more people do that if it were easier to complete? The University of the Pacific first reported on the success of an online admissions application for new freshmen at the AMA Symposium […]
Tactics can kill marketing strategy… a new example at SUNY Potsdam Let me confess to a marketing obsession… higher education marketing in the last few years has seen a explosion of “brand strategy” efforts in the belief that colleges and universities can “rebrand” themselves to solve marketing challenges and boost enrollment. I’ve no problem with […]
12 Easy-to-Scan Task Topics Show the Power of Words at Mizzou Registrar’s Website Yes, you really don’t need opening images (or images of any sort) on a website page visited by people who just want a quick path to complete the task that brought them to the page. That’s especially true of internal pages for […]
9 Academic Program Areas in “can’t miss” Home Page Location at Victoria University Today’s Link of the Week updates an August 2013 selection… in picking Victoria Univesity at that time we said: “Here’s another strong example of priority placement (upper left corner) of links to find and review academic programs, a top task for future students.” […]