High School Student Competition Moves Direct to Xavier University Home Page Everyone knows that competition for new high school graduates will increase in the next few years, especially in the Midwest and Northeast. How to tell those students that you are really, really interested in them? One way might be home page attention that differs […]
Central College Cuts Tuition, Compares New Cost with 5 Competitors While I haven’t been counting the schools that have cut or “reset” tuition prices the past few years, it does seem as if the frequency has been increasing. The old model of high private sector pricing to show quality is falling to the steadily increasing […]
4 Top Task Study Abroad Content Areas at Arcadia University When a “study abroad” website page first opens few if any interested students want to do any of these things: Read mission statements, View a staged photo of smiling students running their fingers through sacks of grain (coffee?), Read through 4 paragraphs of small font […]
University of Georgia Admissions Blog Generates High Comment Numbers Today’s communications world offers a huge number (maybe too huge?) of ways to connect with potential students and parents and anyone else involved in the student recruitment cycle. University of Georgia shows how an older format, a blog, can generate high comment numbers in response to […]
Unique “Task Center” highlights 12 Top Tasks of 36 “Most Popular” & 215 total tasks at Mizzou Current students and future students have tasks they want to complete on a website. Lots of tasks. Some are “top tasks.” Some are “tiny tasks.” The trick is to keep the tiny tasks from obscuring the route to […]
Love your website visitors? Don’t force them into PDF peril for important career outcomes info. Especially on mobile. Potential students (and parents) search for career outcomes information on college and university websites that interest them. Some schools provide that content in more visitor-friendly formats that others. Most often we select “positive” website examples with strong […]
24 Believable Video Stories from Georgetown University Students Videos are popular. Stories of student experiences are popular. But like anything else, the content and the presentation have to be done well. Student stories in particular have to be realistic lest today’s hype-sensitive potential students detect PR manipulation and abandon them. This Georgetown University series gets […]
Making a Top Task Easier: University of Hartford Academic Program Finder on the Home Page For 10+ years our Top Task research has always found that “academic programs” is the first or second Top Task for almost every potential student searching for the right college to attend. Alas, not being able to quickly find what […]
Serious about transfer students? Franklin University makes it easy to estimate credits, savings, and time to degree completion For many colleges and universities enrolling more transfer students is a key enrollment strategy to offset declining freshman enrollments. But how easy is it for a potential transfer student to complete an essential top task early in […]
Surviving & Thriving in Today’s Social Media World: Advice, Tips, News from University of Michigan Life in the social media world today can be, to paraphrase John Locke, nasty and brutish and short. Well, maybe not so short. Everyone, including marketers, can benefit from the in-depth effort by University of Michigan to provide a survival […]
Real students tell real stories at the MIT Admissions Blog Real stories by real students are a key element in online student recruitment website content. That’s why the venerable MIT admissions remains important communications content. And those stories don’t always have to be only on Facebook or another social media site away from your main […]
UT Austin & UC Berkeley… Comparing 2 Top Ranked U.S. University Websites Search for “university website rankings” and you’ll find an array of results based on a variety of criteria. Last week Convince & Convert released a 2nd annual listing of its rating of the top 25 websites selected from 50 schools with the highest […]