At Boston University, are you most likely not to get a merit scholarship? At the start of their “scholarship” web pages few colleges and universities announce the difficulty of winning an available award. In these time of high price sensitivity most schools give the impression that scholarships are widely available even if they often omit […]
Strategic Planning Starts with High Visibility Survey Invite on Imperial College Home Page Most colleges and universities have periodic forays in strategic planning. A successful plan requires buy-in from as many in the university community as possible. Wide spread buy-in depends in no small part on maximum participation right from the beginning. Imperial College London […]
4 Key Points on the Home Page + a Bates College Celebration At most colleges and universities it is difficult to abandon the effort to cram as much content as possible on the home page. Limit content to key tasks for potential students? Difficult. On the Bates home page today is a notable hero feature […]
Easy-to-follow 10 Step Admissions Road Map at Humber College You don’t have to search far to find evidence that many potential students (and parents) find the typical admissions process for higher education difficult to understand. In part, that just might be because the various steps in the process are not clearly presented in a single […]
Social media throughout a university on display at William & Mary Every college and university website today includes links to social media. Few if any give as much prominence to social media activity everywhere throughout the school as William & Mary University. Visit the social media page from the link below and you’ll see social […]
Clean, Clear, Easy-to-Scan MBA Admissions Criteria at University of Richmond Before deciding whether or not to apply to a professional program, potential students will benefit by being able to easily review what’s required. Few professional schools do that better than the MBA program at University of Richmond. The opening easily could apply to just about […]
January… As the new year begins, this newsletter highlights steps to help schedule marketing improvements that you can adopt and implement at a reasonable pace over the next 12 months. Key points: match goals with resources and celebrate success as it happens. Pro tip: Check to see if your competitors are using the same “creative” agency as […]
Clean, easy-to-use PennWest academic program finder sets example for others The first or second top task for potential students exploring universities for the first time is to confirm that the program(s) that interests them is available. The faster they can do that, the happier they will be. The happier they are on that first visit, […]
Easy-to-Use Graduate Program Explorer at University of Maryland Wins for Fast Mobile Speed & Clean Environmental Impact Potential graduate students are like all other potential students in at least one important aspect: learning what graduate programs are offered in a top task. No schools makes that easier to do than the Graduate School at the […]
University of Virginia School of Law Video Marketing: Long and Long Lasting Video marketing continues to grow in popularity with marketers as it continues to grow with viewers. Today’s Link of the Week from the UVA School of Law updates a selection first made in October, 2008. Just as in 2008 our link leads to […]
Writing Right at University of Arizona Online MBA Website’s Opening Page When a website page opens you have 5 seconds or less to connect with a person visiting the site. The best way to do that is with words that make an immediate connection with the interests of the visitor. University of Arizona does just […]
Introducing Microcredentials at Oregon State University For people who want to boost their professional status, “microcredential” programs offer a way to gain knowledge and respect with having to complete a master’s degree program. Some schools, including Oregon State, allow people to enroll who don’t already have a bachelor’s degree unless the courses involved are graduate […]