19 Instagram Views Featured on Home Page = Market Research Treasure Trove You won’t lack for things to view on the elaborate Bates College home page. If you persist toward the end of the page you’ll find a collection of 19 Instagram visuals. And you can see the relative popularity of each one, measured by […]
MIT Offers Array of 20 Easy-to-Scan Video Channels You don’t have to look far to find reports of how popular video content is with Millennials (23 to 38 year olds who are the prime recruits for graduate and professional degrees and certificates). Just about every college and university has a YouTube channel. In design, the […]
The Need for Website Speed… Importance Grows in 2019… 8 of 45 Higher Ed Sites are “Excellent” Now Website speed review from Unbounce… Many, perhaps most, potential students of every age first come into contact with a particular college or university by visiting the website. Visits often, but by means always, start at the home […]
Matching Landing Page with Advertisement: St. John’s University “Outcomes” Example St. John’s University was one of 4 universities that took full-page ads in the NY Times special “Learning” section of the 24 February Sunday paper. (Rensselaer, SUNY Albany, NYU School of Professional Studies were the others). The “Results That Speak for Themselves” ad is on […]
Strategy vs. Tactics… how a website can kill ROI for a mobile ad campaign Strategy is grand. Agencies love to sell it. Clients love to talk about it. Conferences love to feature it. And every marketing campaign indeed needs a good strategy. But a problem occurs when the tactics of implementing a strategy don’t receive […]
Notre Dame home page highlights series of top stories Many university home pages include a section, usually near the bottom of the page, with links to a few stories about the university. None that I’ve seen before make stories about the school the dominant content on the entire home page. No brand claims. No content […]
February. And yes, winter will change to spring. Believe. First step to a better website? Read Gerry McGovern’s new book: Top Tasks – a How-to Guide before you set content priorities. The first chapter is here. Updating your website in 2019? Find out what potential students like and dislike about your current site before making changes. Feedback in […]
Raikes School Combines video, key facts, and alumni ratings to make a strong first impression on potential students For most students searching about for a potential college learning about the academic program that interests them is a top task when they begin to visit college websites. Today’s Link of the Week example combines 3 elements […]
National University: Student Video Stories from Website to YouTube to Facebook & Instagram While websites remain the most important source of online content for future students exploring college options, social media obviously also plays an important role. National University recognizes this in integrating a series of promotional videos across website and YouTube, Facebook, and Instagram. […]
Rare Priority: 2 Student Recruitment Links Open Rhode Island School of Design Home Page Link of the Week selections for 2019 start with a return to the basics: a rare home page design that gives priority placement to key task links for student recruitment. In this case, those are links to the #1 top task […]
Holy Cross Explains Admissions Critera, Test Optional Policy in Clear Language “Am I likely to get admitted to this college I’m interested in?” That’s a question on the mind of most college bound high school students, often as early as their sophomore year. Different schools provide different level of detail and clarity to answer that […]
Honesty on Financial Aid: The more Muhlenberg wants you to enroll, the better your financial aid award How colleges and universities make financial aid awards is a mystery to many parents and potential students. Why, for instance, might a financial aid award from one school contain a higher grant award and a lower loan amount […]