Key International Student Content on a Single Page at University of Alberta Recruiting international students is a key enrollment goal at many colleges and universities. Here in the U.S. that task has become more challenging for many colleges and universities since 2016. Applications appear to fall more at schools without a strong brand identity than […]
Unique (?) Boston University Home Page Takes a Different Path: Storytelling A certain part of the marketing world is consumed by the power of storytelling to engage visitors. Just about everyone tells stories. No college or university I’ve yet seen takes quite the approach that Boston University (BU) takes the website home page. BU has […]
Easy-to-Sort 325 Academic Programs, 1613 Continuing Education courses at SAIT For every potential student at every age, finding out what programs are available at a college or university is a top task, usually #1 or #2. And that’s why it is a smart marketing move to make that task completion as easy as possible when […]
Pick Your Favorites: 36 Easy-to-Scan Alumni Success Stories from The College of Wooster Most colleges and universities have created content to present success stories about their alumni. And many rely on one or a few “hero” stories as the page opens to get visitors’ attention. From the perspective of marketing to potential students, that’s risky. […]
Parents Content: 3 Stages in the Recruitment Cycle at Creighton University Despite the important role parents play as high school students search about for the right college to attend, few colleges and universities have created communication programs that recognize that importance. Creighton University website content is different. Creighton has created a “From Your Nest to […]
“Estimate your cost in 3 minutes” at the Yale University undergrad admissions page Learning about what a particular college will cost is a Top Task for high school students and their parents. And yet most college and university admissions sites don’t give special priority to letting people complete that task quickly and easily. From a […]
Individual academic program ratings by students, alumni at Concordia website Earlier this year at a conference in Spain for higher education professionals my colleague Gerry McGovern asked this question: “Where are the authentic student reviews on university websites?” At the time, I only knew of one example, at Western Governors University. That became a Link […]
Taking Best Advantage of a #1 Rating: 7 Reasons for the Golden Gate Ranking Just about every college and university can pick from a plethora of ratings to highlight something on the home page and elsewhere on the site. Problem is that seldom do schools bother to note the reasons for receiving a high rating. […]
Consumer Information: University of Michigan-Dearborn Opens with College Scorecard With an growing focus on “transparency” as a valuable higher education attribute (see, for instance, “Reforms to Increase Transparency in Higher Education“) will “Consumer Information” pages play a more important role in providing information to potential students that goes beyond normal marketing fare? Time will tell […]
Video + Student Stories Open Boston University Transfer Admissions Site Enrolling new full-time transfer students is growing in importance as many colleges and universities seek to offset declining enrollment of traditional age students just graduating from high school. Content presentation can be daunting… often beginning with the details of each school’s rules and regulations for […]
Alumni & Students Rate Academic Programs at Concordia University, Nebraska In June a Link of the Week featured student critiques of the online education program at Western Governors University. Gerry McGovern at a higher education conference in Spain had asked: “Where are the authentic student reviews on university websites?” Almost no colleges and universities include […]
August, and here in Michigan the proverbial “dog days” of summer have arrived. Legend says they will pass by August 11, well in time for summer move in days for new freshmen at residential colleges. We shall hope. Welcome to our 8 new subscribers since August 1. If you know someone who might like to […]