Easy-to-find outcomes data at the interactive American University “We Know Success” page Visit just about any college and university website in the U.S. and you can learn that something over 90 percent of alumni are employed, attending graduate schools or otherwise engaged about 6 months after graduating. The data is pretty similar for just about […]
Augustana University: 10 “value proposition” claims and evidence to support them Colleges and universities often are urged to find and promote what makes them distinct from their higher education rivals. To use a traditional marketing term, to present a “unique selling proposition” to potential students. That’s difficult to do. Some schools, especially in the private sector, […]
Easy-to-understand graphic review of how “sticker price” is reduced at Simpson College Higher education folks often complain that potential students don’t understand how financial aid components combine to reduce a school’s “sticker price” to a more financially feasible amount. That’s especially important to colleges in the private sector. Simpson College goes beyond the usual text […]
Instagram gets Major Space on the Boston College Home Page This year’s E-Expectations survey of high school students (download here) includes a question re which social media sites are most important to their college planning process. Instagram was the clear winner, cited by 70 percent of students at each grade level for daily use. For […]
University of Plymouth & Grove City College make it easy to find alumni stories of highest interest to potential students Every college and university has “alumni” story content on the website. Some have many. Some have a few. But in almost every case the available stories are the ones that someone at the school thought […]
Search 86 academic programs at Eastern Washington University using 6 personas Eastern Washington University provides an easy-to-scan alpha list of 86 undergrad and graduate programs on a “Program Explorer” page. If you’re not interested in all 86, you can quickly divide them into 67 bachelor’s and 25 master’s and doctorate programs. That’s a pretty standard […]
Student profiles lead to 53 individual program descriptions at The University of Edinburgh Every college and university has an individual page describing the academic programs available. None that I’ve seen take the approach used by The University of Edinburgh: focus first on the student experience in a program and them move on to the usual […]
Student Videos with a Twist at Franklin & Marshall Student videos come in a variety of flavors at college on college and university websites. Some, as you might expect, are better than others. Franklin & Marshall takes an approach that highlights 5 student goals, each with a student striving to attain that goal. Each student […]
NYU Executive Education Courses with Clear Descriptions, Costs, Student Reviews Executive education courses focus on individual topics designed for people who want to boost career credentials without having to complete a degree programs. The NYU Stern School of Business is a serious competitor in this lucrative market with programs designed for both individuals and corporations. […]
Home Page to Boost Student Recruitment at Western Governors includes rare 14 Question FAQ Section While student recruitment is the #1 marketing priority for many (most?) colleges and universities it remains rare to find a higher education home page with a strong student recruitment emphasis. Most home pages still struggle with competing demands for space […]
Franklin & Marshall College: Outcomes by Academic Major Available for Potential Students, Starting at Home Page In March the Link of the Week selection featured University of Georgia has a rare example of a university that let potential students see outcomes for students by the individual majors offered, rather than the usual “90%+ of our […]
Cal Lutheran’s Seldom Used Solution for Tuition and Fees “Sticker Shock” For near 30 years I’ve heard enrollment and financial aid professionals complain that too many potential students just don’t understand that few if any students at most schools actually pay the “sticker price” they see on an “undergraduate tuition and fees” website page. The […]