University of Idaho Creates 17 Videos Inspired by Likely Coronavirus Closing The coronavirus crisis is forcing colleges and universities everywhere to produce new online content to support ongoing student recruitment activities. As for regular recruitment efforts, videos play an important role in that effort. And that new content has to be produced within far shorter […]
2 Elements Stand Out on University of Virginia, Sacred Heart Coronavirus Pages Every college and university has a special website page to keep everyone connected to the school updated on the impact of coronavirus on activities from classrooms to commencement. In searching through about 20 of those sites, two elements at UVA and Sacred Heart […]
Student Video Stories & More from Drexel University Research tells us the college-bound high school students are interested in viewing video stories from students who attend the colleges and universities they are exploring for possible entry. Not “PR” videos, of course. Videos that seem to convey the real feelings of real students. The “PR” vs. […]
Searchable student stories: a rare find at Nottingham Trent University You have to suspect that Nottingham Trent University has more student stories online… 1,613… than any other university. If anyone knows of a university with more, let me know. That’s an impossible number to expect visitors to scroll about in search of stories of most […]
5 Questions Elon University Asks on “Student Conduct Form” Recruiting more transfer students is a priority at some colleges and universities and less so at others. Some offer early/preliminary evaluations of prior credit, most do not. A very few tell visitors to the transfer admission page how many transfer students are already enrolled. Even fewer […]
Academic Program Search Dominates National University Home Page Two “top task” areas dominate for potential students seeking to enroll at a college or university and visiting websites as they start to explore: (1) academic program information and (2) cost information. National University gives pride of place on the home page to academic programs with a […]
Financial & other incentives from University of Mount Union for March 1 Deposit As just about everyone knows, the National Association for College Admission Counseling (NACAC) bowed to pressure from the Department of Education last September when members voted to allow colleges and universities a new range of competitive actions in student recruitment. Among those […]
You Can’t Miss 4 Professional Programs at Pepperdine University Home Page It never fails. Top Task research tell us this: The 1st or 2nd Task in importance for potential students visiting a university website is to learn what academic programs are offered. That’s true no matter the level of study the visitor wants to explore. […]
Top Ranked in U.K. for Website Accessibility: University of Derby Universities everywhere are striving to meet Web Content Accessibility Guidelines. As you might expect, some have done better at this than others. Today we highlight the University of Derby, a U.K. university ranked best in the country in 2019 by a Sitemorse review of all […]
3 Canadian Home Pages Give Dominant Position to “Search” Conventional wisdom at most colleges and universities is that the website home page should immediately start telling a story that reinforces the preferred brand image. Brand reinforcement, of course, is not what most visitors want to experience on a website visit. Most people want to leave […]
Comprehensive yet easy-to-scan campus visit landing page from Xavier University skips glitz & glamour When you advertise or send emails to potential students, links for people to follow should take them immediately to the expected destination and present that content in a design format that’s quick and easy to understand. That’s basic direct marketing 101… […]
Monash University promotes “change” on the home page, including a “Some may find the following disturbing” video Universities, some have said, are cautious places marked by a reluctance to disturb public opinion in a way that might provoke negative reaction… from anyone. Monash University abandons this approach with a home page the continually references “change” […]