Professional School Programs: Easy-to-Scan 9 Options Available People interested in a professional school’s areas of study have the same top tasks as any potential student: Find the programs available and get more information about the program(s) of interest. The University of Rochester School of Nursing makes that easy to do by using 9 large content […]
10-Step “Admissions Road Map” Brings Clarity to An Often Confusing Process Navigating a college or university admissions process from start to finish can be a daunting task. That’s why Humber College in Toronto deserves special merit for creating a web page that lays out 10 steps in an easy-to-scan presentation that a visitor can see […]
4 Immediately Visible Key Links on the Home Page Home page clutter is a continuing problem that web design evolution over the years has done little to fix. Most sites throw a plethora of links at visitors, whether immediately visible or unfolding during a scroll down the page. And so today we celebrate another rare home page […]
Happy New Year to everyone, everywhere. May your marketing plans bring you great success in 2017. The Top Tasks: Higher Education Website Content group on LinkedIn added 26 members since the December newsletter for a total of 320. Our first 2017 member is Gaelle Le Goff, International Development Manager at Ecole Polytechnique in Paris. If […]
Super Fast Mobile Home Page Features Academic Program Choices What makes a university home page earn a “super fast” designation for display time on a smartphone? A score of 92/100 on Google PageSpeed Insights. That is the only home page I’ve ever tested that scored 80 or higher. On mobile, and everywhere else, every second […]
Connect in 5 Seconds or Less to Create Marketing Strength Yes, you have 5 seconds or less when a web page opens to make a connection with someone visiting that page. People have to immediately see something they understand and that “something” had best be based on a top task the visitors want to complete. […]
Hello in November to everyone reading this issue.We are well into the fall admissions season for traditional students here in the U.S. and it is fitting that the New York Time Education Life supplement for November includes 4 articles that focus on different parts of the admission process. If you don’t get the Sunday NY Times, you […]
Greetings in August. And best wishes to everyone preparing for freshman move-in days this month. May all goes as planned, swiftly and smoothly with a fair sun shining on a cool day.This month we begin with notes on two university home pages with very different approaches to creating the all-important first impression on new visitors.Most […]
July greetings to everyone. Here in the U.S. we are looking forward to our holiday weekend. In Michigan, we even expect good weather! For Canadian readers, happy Canada Day today.The most unusual news for July is that the University of Phoenix, in an effort to run faster than the avalanche that has been sweeping away […]
June greetings from Houston. I am here at the Academic Impressions conference on Improving Your Student Recruitment Communication Plan that starts today.In April I started a new secret shopping project to continue reviewing how colleges and universities are responding to an online inquiry. My potential 2016 freshman selected 5 schools. All were in the private sector.The response […]
Happy New Year to everyone as we begin 2015. As many of you are likely doing just now, I am busy catching up this week after an extended break. There are many emails to review, including an interesting collection that arrived over the holidays from my most recent cluster of secret shopping schools.You will see […]
Marketing strength in website design: don’t try to “Blow the doors off” Last week on a Listserv for university web developers someone asked for recommendations for design firms whose work would “blow the doors off” typical higher education websites. The request caught my attention. What were university websites that fit the “blow the doors off” […]