6 Key Alumni Links = Easy Top Task Completion = A Fine Visitor Experience What makes any website visitor enjoy their experience and think well of the people who created the site? Again and again web visitors give a simple answer: “It was easy to find what I wanted to do… and get it done.” […]
Quick, Easy State-by-State Merit Scholarship Estimator at Eastern Kentucky University Merit scholarships have been in use as a recruitment tool at non-elite private sector colleges and universities for decades. Their use at public universities is a more recent addition. Eastern Kentucky University has been offering them since at least 2015. Merit scholarships are available for […]
New Style Home Page for Drew University features “Minimal Navigation” Does being different from other higher education websites by itself create a competitive advantage? If that’s the case then Drew University indeed has advanced past its competitors by using a “minimalist” design approach. What is minimalist design strategy? A definition from the Nielsen-Normal Group in […]
Fast, Easy-to-Complete Online Admissions Application from The University of the Pacific How many of your admissions applications are completed on a smartphone? Might more people do that if it were easier to complete? The University of the Pacific first reported on the success of an online admissions application for new freshmen at the AMA Symposium […]
Tactics can kill marketing strategy… a new example at SUNY Potsdam Let me confess to a marketing obsession… higher education marketing in the last few years has seen a explosion of “brand strategy” efforts in the belief that colleges and universities can “rebrand” themselves to solve marketing challenges and boost enrollment. I’ve no problem with […]
12 Easy-to-Scan Task Topics Show the Power of Words at Mizzou Registrar’s Website Yes, you really don’t need opening images (or images of any sort) on a website page visited by people who just want a quick path to complete the task that brought them to the page. That’s especially true of internal pages for […]
9 Academic Program Areas in “can’t miss” Home Page Location at Victoria University Today’s Link of the Week updates an August 2013 selection… in picking Victoria Univesity at that time we said: “Here’s another strong example of priority placement (upper left corner) of links to find and review academic programs, a top task for future students.” […]
19 Instagram Views Featured on Home Page = Market Research Treasure Trove You won’t lack for things to view on the elaborate Bates College home page. If you persist toward the end of the page you’ll find a collection of 19 Instagram visuals. And you can see the relative popularity of each one, measured by […]
MIT Offers Array of 20 Easy-to-Scan Video Channels You don’t have to look far to find reports of how popular video content is with Millennials (23 to 38 year olds who are the prime recruits for graduate and professional degrees and certificates). Just about every college and university has a YouTube channel. In design, the […]
The Need for Website Speed… Importance Grows in 2019… 8 of 45 Higher Ed Sites are “Excellent” Now Website speed review from Unbounce… Many, perhaps most, potential students of every age first come into contact with a particular college or university by visiting the website. Visits often, but by means always, start at the home […]
Matching Landing Page with Advertisement: St. John’s University “Outcomes” Example St. John’s University was one of 4 universities that took full-page ads in the NY Times special “Learning” section of the 24 February Sunday paper. (Rensselaer, SUNY Albany, NYU School of Professional Studies were the others). The “Results That Speak for Themselves” ad is on […]
Strategy vs. Tactics… how a website can kill ROI for a mobile ad campaign Strategy is grand. Agencies love to sell it. Clients love to talk about it. Conferences love to feature it. And every marketing campaign indeed needs a good strategy. But a problem occurs when the tactics of implementing a strategy don’t receive […]