Individual academic program ratings by students, alumni at Concordia website Earlier this year at a conference in Spain for higher education professionals my colleague Gerry McGovern asked this question: “Where are the authentic student reviews on university websites?” At the time, I only knew of one example, at Western Governors University. That became a Link […]
Taking Best Advantage of a #1 Rating: 7 Reasons for the Golden Gate Ranking Just about every college and university can pick from a plethora of ratings to highlight something on the home page and elsewhere on the site. Problem is that seldom do schools bother to note the reasons for receiving a high rating. […]
Consumer Information: University of Michigan-Dearborn Opens with College Scorecard With an growing focus on “transparency” as a valuable higher education attribute (see, for instance, “Reforms to Increase Transparency in Higher Education“) will “Consumer Information” pages play a more important role in providing information to potential students that goes beyond normal marketing fare? Time will tell […]
Video + Student Stories Open Boston University Transfer Admissions Site Enrolling new full-time transfer students is growing in importance as many colleges and universities seek to offset declining enrollment of traditional age students just graduating from high school. Content presentation can be daunting… often beginning with the details of each school’s rules and regulations for […]
Alumni & Students Rate Academic Programs at Concordia University, Nebraska In June a Link of the Week featured student critiques of the online education program at Western Governors University. Gerry McGovern at a higher education conference in Spain had asked: “Where are the authentic student reviews on university websites?” Almost no colleges and universities include […]
August, and here in Michigan the proverbial “dog days” of summer have arrived. Legend says they will pass by August 11, well in time for summer move in days for new freshmen at residential colleges. We shall hope. Welcome to our 8 new subscribers since August 1. If you know someone who might like to […]
Home Page Primary Purpose? At Arizona State University, Student Recruitment Takes First Place Last week a new ranking of higher education websites appeared… the “25 Best University Websites for 2018.” Turns out the best 25 were selected after a review of the 50 largest public universities in the U.S. So while the search for the […]
“25 Best University Websites for 2018” That’s the misleading title of a Tweet that took me to an article by Jay Baer, “founder of Convince & Convert, a digital marketing company.” Why is the title misleading? Baer reviewed websites at the 50 largest public universities in the U.S. From those, 25 were selected as ‘best” […]
Colorado College Home Page Features 8 “CC Stories” “Storytelling” is hot in the marketing world. See, for instance, “Storytelling is the future of Content Marketing strategy in 2018” from Smart Insights. That said, it is unusual to find “storytelling” content given the prominence on college and university websites that it receives at Colorado College. The […]
“Where are the authentic student reviews on university websites?” Authentic student reviews on university websites? That’s the question Gerry McGovern asked at a June EUPRIO conference in Spain for higher education communications and marketing professionals. Gerry hadn’t found any. Neither had I. And then Jens Larson at Eastern Washington University responded on Twitter with a […]
Easy-to-Scan Davidson College Career Outcomes Site with Results by Individual Majors Learning about college and university career results in a top task increasing in importance at a time when article questioning the value of a college education are increasingly easy to find. Most people still believe a college education is important. But what about results […]
June. For most colleges and universities here in the U.S. deposit conversion efforts for new students continue as nearly everyone also works to limit “summer melt” from existing commitments. Not fun. But critical. Best wishes to everyone for success these next weeks. A note on our email delivery service. At the end of June, TargetX, the long-time […]