Students, alumni rate individual academic programs on the Concordia website… innovation to impact student recruitment Today we conclude our interview with Seth Meranda, director of marketing and communication at Concordia University, Nebraska about the unusual step Concordia has taken to include real critiques in 11 areas with the website content for each academic program. From a […]
Home Page Primary Purpose? At Arizona State University, Student Recruitment Takes First Place Last week a new ranking of higher education websites appeared… the “25 Best University Websites for 2018.” Turns out the best 25 were selected after a review of the 50 largest public universities in the U.S. So while the search for the […]
GDPR Compliance Content that Everyone Can Understand from University of St. Francis Earlier in the year Campus Technology magazine tried to get feedback for a May article from 5 universities that had “GDPR working groups” to find out how things were going re compliance with GDPR regulations from the European Union. The magazine had no […]
June. For most colleges and universities here in the U.S. deposit conversion efforts for new students continue as nearly everyone also works to limit “summer melt” from existing commitments. Not fun. But critical. Best wishes to everyone for success these next weeks. A note on our email delivery service. At the end of June, TargetX, the long-time […]
“Find Your Major” at West Virginia University Offers Great… and Not So Great… Results A top task for virtually every potential student is finding out whether or not a university that interests them offers an academic program that interests them. If it does not, most people will move along to another school. West Virginia University […]
Inquiry forms… Small variations among our 4 MBA programs In this 7th installment of our review of the online recruitment practices of our 4 MBA programs (American University, University of Dayton, Simmons College, Syracuse University) attention turns from the emails received to the inquiry forms used to build a recruitment database. If this is your […]
34 Syracuse University emails from 17 August to 22 February Emails subject lines reveal what an MBA program believes is important marketing content to convince potential students to submit an application and enroll. From the Whitman School of Management at Syracuse University, that includes 34 subject lines from September 20 to February 21. For new […]
Top Tasks Stand Out on Easy-to-Scan International Student Home Page International student recruitment is a core part of enrollment plans at many colleges and universities for reasons that range from diversity to international status to revenue enhancement. Competition is fierce. And the home pages for potential international students often are the first place that competition […]
10 Simmons College emails from 9 October to 16 January Emails subject lines reveal what an MBA program believes is important marketing content. For Simmons College, that includes 10 subject lines from October 5 to January 16. That number puts Simmons well behind American and Dayton re frequency. Unlike both of those schools (and Syracuse […]
46 University of Dayton emails from 17 August to 22 February: Emails subject lines reveal what an MBA program believes is important marketing content. From the University of Dayton, that includes 46 subject lines from August 17 to February 22. For newcomers… this is the 4th installment in a series reviewing email recruitment communications and […]
March. Ready for spring? For sure we are in Michigan. Not quite so much for Daylight Savings Time. Successful recruiting to everyone this month as the days grow longer. The review of email and social media content from online MBA programsat American, Dayton, and Syracuse universities and Simmons College continues. In the 3rd installment, check marketing […]
40 Kogod School emails from 16 September to 28 February: subject lines show the marketing emphasis We can learn a fair bit about what a school thinks is important marketing content by reviewing email subject lines. In the American University case, 40 of them from September 20 to February 28. For newcomers… this is the […]