June is upon us and for many colleges and universities that means a final push toward September enrollment goals even as recruitment for 2018 is well underway. Good luck to everyone striving to limit proverbial summer melt. Registration for eduWeb Digital Summit in Boston in August is open. Include my Monday morning workshop, Top Task […]
Digital Marketing Strategy: The Updated 2016 AMA Tutorial This afternoon I’ll be presenting the fourth in a series of Digital Marketing Strategy tutorial at the AMA Symposium for the Marketing of Higher Education. We have a fine group of 51 registered, including people from Australia, Canada, Columbia, Greece, New Zealand, Panama, and Peru. That’s the […]
Brief Inquiry Forms Boost Student Recruitment Direct marketers have always know a simple fact about inquiry forms: people are more likely to complete an inquiry form if it is brief. The briefer, the better. An inquiry form has one purpose: to gather the information you need to make a first communication back to a potential […]
12 Courses in 12 Months: Easy to Scan Program Requirements Students planning to enroll in online programs want to know what courses they will take to earn a degree or certificate. Today’s Link of the Week makes that especially easy to do. At Full Sail University you can earn in Master’s degree by completing one […]
July greetings to everyone. If you work at a college or university, ask me for an invitation to the Top Tasks: Higher Education Website Content group on LinkedIn. We have 159 members, most from the U.S. with others from Australia, Canada, Denmark, Ireland, Netherlands, Sweden, and Trinidad and Tobago, and the U.K. Join to read the questions […]
Greetings in December. And a special welcome to new subscribers from my Digital Marketing Strategy tutorial at the AMA Symposium for the Marketing of Higher Education last month. Review the complete set of tutorial slides at bit.ly/1N2cNgG The Call for Papers for the 2016 eduWeb Digital Summit in August is open until January 15. Review the 5 track topics […]
A February hello to subscribers new and old as admission application deadlines have arrived or are approaching for many of you. Best wishes that the quality and quantity of the applications meets your goals.Attend the Academic Impressions conference on “Improving Your Strategic Recruitment Communication Plan” with myself and Paige Booth (St. Edward’s University) and Michelle […]
Happy New Year to everyone as we begin 2015. As many of you are likely doing just now, I am busy catching up this week after an extended break. There are many emails to review, including an interesting collection that arrived over the holidays from my most recent cluster of secret shopping schools.You will see […]
Marketing in Higher Education… A Symposium to Celebrate Success The 2014 AMA Symposium for the Marketing of Higher Education last week in Austin was the 25th anniversary edition. Really… 25 years since Tom Hayes started the event at Xavier University. Tom is still at Xavier, now professor of marketing and chair of that department, and […]
What makes an effective digital marketing strategy? Just about a month from now I’ll be for the third year presenting a tutorial on Digital Marketing Strategy at the AMA Symposium for the Marketing of Higher Education. As in past years, the various ways to advertise online will be a primary focus. But this year I’m […]
Email marketing: 5 schools that do an unusually fine job Back today with the last two questions from my interview with Jens Larson, manager of student communication strategies at Eastern Washington University. Look below for 5 schools that do especially good work with email communications for student recruitment. If you missed Jens’s advice on how to […]
Higher education marketing…. how to get maximum success in your email communications Today I’m starting another two-part interview around an important marketing topic for higher education: crafting successful email communications. Jens Larson, manager of student communication strategies at Eastern Washington University, knows that email is far from dead in today’s communication mix. At eduWeb14 he’ll […]