Academic Program Search Dominates 2 Canadian University Home Pages Nearly all potential students visiting a university home page for the first time have one of two top tasks: either (1) finding out if an academic program of interest is offered and (2) learning how much this place will cost me? The two university Link of […]
Longevity at MIT Admissions: Student blogs open undergrad admissions since 2007 How often do you get an incurable desire to change an important website page simply because you’ve been looking at the same thing for years? And years. In this case, for at least 15 years. Curiosity took me back to my Link of the […]
July…Hoping that everyone has survived the worst of summer melt and has a pretty firm idea of what ot expect as a new semester opens. Notable Twitter Quote: “Just because young people use a social platform or communication medium to watch videos or talk to their friends doesn’t necessarily mean they want to talk to […]
University of Ottawa home page asks “what makes uOttawa different”? Marketers often recommend that universities set their brand apart by showing what makes them different from other universities. In the higher education world that’s not an easy thing to do. Few schools actually attempt to do it with home page content. In the opening home […]
June…And 2022 enrollment efforts for many colleges and universities continue while 2023 activities are well underway. Success to everyone. Notable Twitter Quote: “One nice thing about being a test blind institution we can give back thousands of hours to students, staff, and high schools to do and care about work that actually means something.” Jens Larson, […]
Affordability gets prime home page link to easy-to-scan “Affordability” page at Peru State College When cost issues are a major concern for almost all college-bound students, Peru State College stands out from most private and public sector schools by making “Affordability” on of the 3 prominent links on the home page. Few colleges or universities […]
8 Top Tips for High School Counselors to Help Reduce Summer Melt from University of South Florida “Summer melt,” the annual loss of high school students who said they would attend a particular college and then don’t enroll for the fall semester, is a challenge for most college and universities. University of South Florida makes […]
Personalizing Student Recruitment Information: the University of Gloucestershire Example How important is “personalization” of student recruitment to higher education marketers? The term means different things to different people, from the ability to personalize website content to inquiry responses by email and text to live conversations between an admissions recruiter and a potential student. Wise people […]
Alma College Welcomes Potential Transfer Students with Easy-to-Use Pre-Application Credit Tool How can a college help potential transfer students even before they apply for admission? Create an easy-to-use tool that lets them find out which individual courses will transfer from a long list of other colleges and universities, both 2 year and 4 year schools. […]
This week we visit a second university home page design included in the TerminalFour article on “7 website design trends for 2022.” And it is quite different than last week’s “Scrollytelling” home page at East Anglia University. What we have today is a striking departure from anything I’ve seen on other home pages in Canada, […]
April… Spring remains elusive here in Michigan no matter the calendar as the 2022 enrollment cycle for high school students nears the end game. Maximum success to everyone between now and May 1. Notable Twitter Quote: “I have seen the drone footage of your Old Main. And yours. And yours. I do not need to […]
Rare Link to “Outcomes” Content from University of San Francisco Home Page Potential students have a strong interest in the career success they might expect to experience after graduating from a school that interests them. That content exists to varying extent on many college and university websites. But a link to that content is almost […]