May. Uncertainty continues as colleges and universities begin to announce an “intent” to open in the fall, replete with caveats. The definition of “open” remains flexible. No early word yet on May 1 enrollment deposits from the majority of schools that did not extend until June 1. Those reports should start soon. This newsletter focuses […]
Voice Search: A New Imperative for Website Marketing Success The marketing impact of your website depends more on the ability of people to quickly complete their top tasks than on the “look and feel” of the site and the marketing messages it contains. And people are very impatient about the time it takes to do […]
September greetings and best wishes for a fine month to open your new semester. For everyone who is welcoming a new class of freshmen, may that marvelous spirit linger long into the fall. And may your recruitment campaigns underway for 2013 meet all your expectations. In another week or so I’ll start working on my […]
If you’ve been to one of my “Writing Right for the Web” sessions, you know that an example included in the SEO writing section is about the benefit of creating title tags on your web pages that include something specific about a particular release. Do that and search engines aren’t as likely to think that […]