January. And a Happy (and successful) New Year to everyone. The Call for Papers for the eduWeb Digital Summit (Philadelphia, 29-31 July) is open until February 1. Share your experience and expertise. Check the presentation details. 2019 reading list: Gerry McGovern’s new book: Top Tasks – a How-to Guide published in November. Read the first chapter here. Updating your website in […]
Voice Search: A New Imperative for Website Marketing Success The marketing impact of your website depends more on the ability of people to quickly complete their top tasks than on the “look and feel” of the site and the marketing messages it contains. And people are very impatient about the time it takes to do […]
September greetings and best wishes for a fine month to open your new semester. For everyone who is welcoming a new class of freshmen, may that marvelous spirit linger long into the fall. And may your recruitment campaigns underway for 2013 meet all your expectations. In another week or so I’ll start working on my […]
If you’ve been to one of my “Writing Right for the Web” sessions, you know that an example included in the SEO writing section is about the benefit of creating title tags on your web pages that include something specific about a particular release. Do that and search engines aren’t as likely to think that […]