Social media throughout a university on display at William & Mary Every college and university website today includes links to social media. Few if any give as much prominence to social media activity everywhere throughout the school as William & Mary University. Visit the social media page from the link below and you’ll see social […]
Link of the Week selections will take an August break.. no links for August 5 and August 12. Back with a new website pick for August 19. Until then… Happy August.
That’s right… Link of the Week picks resume next month after the May edition of “Your Higher Education Marketing Newsletter.” Enjoy spring… if you are indeed getting warm temps, flowers blooming, leaves emerging. That’s Michigan today! Bob Johnson
May. Uncertainty continues as colleges and universities begin to announce an “intent” to open in the fall, replete with caveats. The definition of “open” remains flexible. No early word yet on May 1 enrollment deposits from the majority of schools that did not extend until June 1. Those reports should start soon. This newsletter focuses […]
Voice Search: A New Imperative for Website Marketing Success The marketing impact of your website depends more on the ability of people to quickly complete their top tasks than on the “look and feel” of the site and the marketing messages it contains. And people are very impatient about the time it takes to do […]
September greetings and best wishes for a fine month to open your new semester. For everyone who is welcoming a new class of freshmen, may that marvelous spirit linger long into the fall. And may your recruitment campaigns underway for 2013 meet all your expectations. In another week or so I’ll start working on my […]
If you’ve been to one of my “Writing Right for the Web” sessions, you know that an example included in the SEO writing section is about the benefit of creating title tags on your web pages that include something specific about a particular release. Do that and search engines aren’t as likely to think that […]