Monash University promotes “change” on the home page, including a “Some may find the following disturbing” video Universities, some have said, are cautious places marked by a reluctance to disturb public opinion in a way that might provoke negative reaction… from anyone. Monash University abandons this approach with a home page the continually references “change” […]
Student recruitment Top Task (how much will it cost?) gets rare home page priority at St. Olaf, Edgewood colleges This week we highlight two different approaches to helping potential undergrad students complete a top task priority: how much will your college cost? Or, put a different way, how far below the “sticker price” can I […]
10 Clear, Easy-to-Scan Blog Posts to Help Ross School Admissions Candidates The venerable blog format still has an important marketing role to play… especially when aspiring students can easily scan recent posts whether visiting on a mobile or large screen device. In this case, our example is from the Ross School of Business at the […]
“The Only Reason to Apply Early Decision” at Boston University with text and video Boston University’s early decision admissions page gets right to the point as the page opens in a marvelous example of clearly presented, easy-to-read content presentation: “The Only Reason to Apply Early Decision. You are confident Boston University is your top choice […]
October. And the fall recruitment season for those shrinking high school graduate numbers goes into full swing. After the new September changes in the NACAC “good practices” recruitment guidelines we’ll be watching for competitive innovations starting anytime now. Improving the marketing power of your website? Find out what potential students like and dislike about your […]
August. The opening of a new semester is almost upon us. And for many schools, recruitment of traditional-age students to join at the opening continues even as the 2020 cycle is underway. Best wishes for success to everyone who still needs a few more to meet enrollment and revenue goals. Improving the marketing power of […]
24 Believable Video Stories from Georgetown University Students Videos are popular. Stories of student experiences are popular. But like anything else, the content and the presentation have to be done well. Student stories in particular have to be realistic lest today’s hype-sensitive potential students detect PR manipulation and abandon them. This Georgetown University series gets […]
June. What I’m thinking about this month are the marketing changes reported in May that are underway at institutions of varied types. Academic program reductions at University of Tulsa, Gordon College, and Wheeling Jesuit University and financial aid reduction (no more “need blind” admissions) at College of the Holy Cross come first to mind. Is […]
MIT Offers Array of 20 Easy-to-Scan Video Channels You don’t have to look far to find reports of how popular video content is with Millennials (23 to 38 year olds who are the prime recruits for graduate and professional degrees and certificates). Just about every college and university has a YouTube channel. In design, the […]
29 Student Vlogs Boost Student Recruitment at Temple University At some point while moving along the recruitment track potential students will want to know what real students think about their experiences at a college or university. In today’s world one key way to do that is with student video blogs. The 29 videos in “My […]
Raikes School Combines video, key facts, and alumni ratings to make a strong first impression on potential students For most students searching about for a potential college learning about the academic program that interests them is a top task when they begin to visit college websites. Today’s Link of the Week example combines 3 elements […]
National University: Student Video Stories from Website to YouTube to Facebook & Instagram While websites remain the most important source of online content for future students exploring college options, social media obviously also plays an important role. National University recognizes this in integrating a series of promotional videos across website and YouTube, Facebook, and Instagram. […]