May… Admissions folk everywhere in the U.S. are tallying freshman enrollment deposits after the proverbial May 1 deadline. And at most colleges and universities, they will continue working to fill the places not yet taken for the next couple of months. To everyone who labors on for September students, bon chance. Notable Twitter Quote: “Where are the […]
April… Spring remains elusive here in Michigan no matter the calendar as the 2022 enrollment cycle for high school students nears the end game. Maximum success to everyone between now and May 1. Notable Twitter Quote: “I have seen the drone footage of your Old Main. And yours. And yours. I do not need to […]
University of Toledo Creates a Unicorn: Easy-to-Read Financial Aid Pages with a 5-Step FAFSA Guide & Simplified Net Price Calculator Finding a series of financial aid pages in higher education that a normal human being can follow with ease is like finding a unicorn in a forest. Might exist. Difficult to locate. University of Toledo […]
December… Applications are arriving. A new Covid strain adds an unexpected threat. And the New Year will soon be upon us. However you celebrate during the holidays, best wishes for a fine time with friends and family. Be well. Stay safe. Twitter note re early marketing from Davina Gould at University of South Florida: “My HS freshman […]
UMass Magazine: Easy-to-Scan 13 articles with length, video, podcast features + social media connections A copy of the Fall 2021 magazine from University of Massachusetts Amherst arrived last week and a first glace showed me features I’ve not seen before on online magazines. Each goes beyond a mere headline to offer features that should help […]
Student Videos with a Twist at Franklin & Marshall Student videos come in a variety of flavors at college on college and university websites. Some, as you might expect, are better than others. Franklin & Marshall takes an approach that highlights 5 student goals, each with a student striving to attain that goal. Each student […]
NYU Executive Education Courses with Clear Descriptions, Costs, Student Reviews Executive education courses focus on individual topics designed for people who want to boost career credentials without having to complete a degree programs. The NYU Stern School of Business is a serious competitor in this lucrative market with programs designed for both individuals and corporations. […]
May… While many people, famous and otherwise, celebrated the arrival of “College Signing Day” as if May 1 was an athletic contest deadline, most colleges and universities will continue recruitment further into the summer than usual this year. To all of you in that category, best wishes for the success you need. “Highly rejective colleges” […]
20 Video Series: Davidson students speak to potential future students One important element in persuading potential students to make a decision to attend your college or university is to let them listen to students already enrolled. Davidson College does that in a series of 20 short videos (one is 3.5 minutes, most are 2 to […]
Notre Dame students present their diversity experiences in 5 videos Colleges and universities use a wide content variety to establish their “diversity” credentials. Often those are missions statements, pledges, strategic plans, and references to diversity officers and clubs. Sometimes actual diversity data is included. And sometimes actual students talk about their experiences. University of Notre […]
February greetings… and a special welcome to new January subscribers as the newsletter enters the 26th year. Enrollment marketing as we knew it pre-2020 is dead. Not every element but the mix of techniques to recruit students used in the 1990s and well past 2010 is done. That’s been happening for a few years now, but […]
Hamilton College COVID-19 “Return” Video is Unusually Realistic Most colleges and universities have “return to campus” videos to inform new and returning students about the usual requirements re wearing masks, washing hands, keeping 6 feet apart. Videos typically show some combination of classroom changes, signs on campus, students walking about or on lawns, dorm rooms, […]