Video Marketing

Your Higher Education Marketing Link of the Week… University of Sheffield: International Student Recruitment… 13 April 2018

April 15, 2018 0 Comments

Top Tasks Stand Out on Easy-to-Scan International Student Home Page International student recruitment is a core part of enrollment plans at many colleges and universities for reasons that range from diversity to international status to revenue enhancement. Competition is fierce. And the home pages for potential international students often are the first place that competition […]
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Content Strategy
Link of the Week
Mobile Marketing
Online Marketing
Student Recruitment
Video Marketing
Website Design

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Your Higher Education Marketing Link of the Week… UNC Kenan-Flagler School: “Home, Work, and School Balance”… 16 February 2018

February 18, 2018 0 Comments

Realistic Video Helps Recruit Kenan-Flagler Executive MBA Students With demand for traditional MBA programs for full-time, residential students flagging, effective recruitment of working professionals to online programs has gained new importance. One barrier to many potential students is the question of how to adapt their life at work and home to the added weight of […]
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Content Strategy
Graduate, Professional, Continuing Education
Link of the Week
Student Recruitment
Video Marketing
Writing Right for the Web

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Executive MBA
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Your Higher Education Marketing Newsletter… March 2014

March 5, 2014 0 Comments

March greetings to everyone. And best wishes for success to everyone who is heading into the deposit collection recruitment stretch for your new freshman class in March and April. Today I expect to finish the new recruitment focused edition of my two-day conference on Writing Right for the Web, set for March 27-28 in Denver. Check […]
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Graduate, Professional, Continuing Education
Mobile Marketing
Online Marketing
Video Marketing
Your Higher Education Marketing Newsletter

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college university marketing
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Your Higher Education Marketing Link of the Week… Boston University

July 22, 2012 0 Comments

Video & News Content to Engage Professional School Visitors: Boston University School of Public Health Today’s Link of the Week selection replaces the common top-of-the-page rotating collection of photo or video presentations with introductory images of 2 video and 4 news options when the page opens. Run your cursor over each one for a short […]
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Link of the Week
Video Marketing

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Forecasting the online future… notes from J.BoyePhiladelphia2011

May 9, 2011 0 Comments

Forecasting online tools and policies: J.Boye conference delegates speak Forecasting the future is the theme of the closing Town Hall event each year at a J.Boye conference, a session that’s both fun and informative. Two volunteer experts offer their respective “yes” or “no” opinions on possible future trends on the online world. And then the […]
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Online Marketing
Social Media Marketing
Video Marketing

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J.Boye conference
online communication
Online marketing
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web development

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Social media as mass marketing… Learning from the Ford example

November 19, 2009 0 Comments

Social Media Marketing… the new Mass Marketing Platform? At the AMA Symposium for the Marketing of Higher Education earlier this week, social media marketing was the hot topic at presentation after presentation. And there was strong interest in how to demonstrate “ROI” from the financial and human investment needed in this area. ROI is a worthy topic […]
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Brand Strength
Integrated Marketing
Social Media Marketing
Video Marketing

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brand awareness
Facebook
Flickr
higher education marketing
Online marketing
social media marketing
Twitter

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Video continues to expand in online student recruitment…

July 10, 2008 0 Comments

Ono of the themes that emerged during questions and discussions at yesterday’s ACT pre-conference workshop was the increasing use of video at college websites to introduce the real people who live and learn at these places. In other words, to humanize them by using the web in a way that goes beyond what student profiles […]
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Online Marketing
Student Recruitment
Video Marketing

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YouTube and more… best video for online marketing

September 14, 2007 0 Comments

Nancy Schwartz has posted a blog entry with summaries and links to the thoughts of several people involved in online marketing, including yours truly. You’ll find an interesting and valuable variety of thought here that will result in stronger video marketing in your communications mix. The links are in her report on “How to Use Online Video […]
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Video Marketing

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Nancy Schwartz
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Video Marketing

Your Higher Education Marketing Link of the Week… University of Sheffield: International Student Recruitment… 13 April 2018

Your Higher Education Marketing Link of the Week… UNC Kenan-Flagler School: “Home, Work, and School Balance”… 16 February 2018

Your Higher Education Marketing Link of the Week… Boston University

Video continues to expand in online student recruitment…

YouTube and more… best video for online marketing

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