March… Yield season continues. And so does the quest for new applicants. Whatever your enrollment goal this month, may you have great success. Notable Twitter Quote: “A request for information form does not need 10+ required fields and a dozen others.” Allison Turcio, AVP for enrollment and marketing, Siena College 2023 eduWeb Summit: Dates for the upcoming […]
University of Virginia School of Law Video Marketing: Long and Long Lasting Video marketing continues to grow in popularity with marketers as it continues to grow with viewers. Today’s Link of the Week from the UVA School of Law updates a selection first made in October, 2008. Just as in 2008 our link leads to […]
November… A happy Thanksgiving to the U.S. readers as that holiday is upon us. May your visit and application results be whatever you were hoping to have. Notable Twitter Quotes: “Another fall, another season of hearing from college counselors all over the world about how completing the CSS Profile is agonizing + demoralizing for the most […]
University of Ottawa home page asks “what makes uOttawa different”? Marketers often recommend that universities set their brand apart by showing what makes them different from other universities. In the higher education world that’s not an easy thing to do. Few schools actually attempt to do it with home page content. In the opening home […]
May… Admissions folk everywhere in the U.S. are tallying freshman enrollment deposits after the proverbial May 1 deadline. And at most colleges and universities, they will continue working to fill the places not yet taken for the next couple of months. To everyone who labors on for September students, bon chance. Notable Twitter Quote: “Where are the […]
April… Spring remains elusive here in Michigan no matter the calendar as the 2022 enrollment cycle for high school students nears the end game. Maximum success to everyone between now and May 1. Notable Twitter Quote: “I have seen the drone footage of your Old Main. And yours. And yours. I do not need to […]
University of Toledo Creates a Unicorn: Easy-to-Read Financial Aid Pages with a 5-Step FAFSA Guide & Simplified Net Price Calculator Finding a series of financial aid pages in higher education that a normal human being can follow with ease is like finding a unicorn in a forest. Might exist. Difficult to locate. University of Toledo […]
December… Applications are arriving. A new Covid strain adds an unexpected threat. And the New Year will soon be upon us. However you celebrate during the holidays, best wishes for a fine time with friends and family. Be well. Stay safe. Twitter note re early marketing from Davina Gould at University of South Florida: “My HS freshman […]
UMass Magazine: Easy-to-Scan 13 articles with length, video, podcast features + social media connections A copy of the Fall 2021 magazine from University of Massachusetts Amherst arrived last week and a first glace showed me features I’ve not seen before on online magazines. Each goes beyond a mere headline to offer features that should help […]
Student Videos with a Twist at Franklin & Marshall Student videos come in a variety of flavors at college on college and university websites. Some, as you might expect, are better than others. Franklin & Marshall takes an approach that highlights 5 student goals, each with a student striving to attain that goal. Each student […]
NYU Executive Education Courses with Clear Descriptions, Costs, Student Reviews Executive education courses focus on individual topics designed for people who want to boost career credentials without having to complete a degree programs. The NYU Stern School of Business is a serious competitor in this lucrative market with programs designed for both individuals and corporations. […]
May… While many people, famous and otherwise, celebrated the arrival of “College Signing Day” as if May 1 was an athletic contest deadline, most colleges and universities will continue recruitment further into the summer than usual this year. To all of you in that category, best wishes for the success you need. “Highly rejective colleges” […]