March greetings to everyone. And best wishes for success to everyone who is heading into the deposit collection recruitment stretch for your new freshman class in March and April. Today I expect to finish the new recruitment focused edition of my two-day conference on Writing Right for the Web, set for March 27-28 in Denver. Check […]
Video & News Content to Engage Professional School Visitors: Boston University School of Public Health Today’s Link of the Week selection replaces the common top-of-the-page rotating collection of photo or video presentations with introductory images of 2 video and 4 news options when the page opens. Run your cursor over each one for a short […]
Forecasting online tools and policies: J.Boye conference delegates speak Forecasting the future is the theme of the closing Town Hall event each year at a J.Boye conference, a session that’s both fun and informative. Two volunteer experts offer their respective “yes” or “no” opinions on possible future trends on the online world. And then the […]
Social Media Marketing… the new Mass Marketing Platform? At the AMA Symposium for the Marketing of Higher Education earlier this week, social media marketing was the hot topic at presentation after presentation. And there was strong interest in how to demonstrate “ROI” from the financial and human investment needed in this area. ROI is a worthy topic […]
Ono of the themes that emerged during questions and discussions at yesterday’s ACT pre-conference workshop was the increasing use of video at college websites to introduce the real people who live and learn at these places. In other words, to humanize them by using the web in a way that goes beyond what student profiles […]
Nancy Schwartz has posted a blog entry with summaries and links to the thoughts of several people involved in online marketing, including yours truly. You’ll find an interesting and valuable variety of thought here that will result in stronger video marketing in your communications mix. The links are in her report on “How to Use Online Video […]