June. What I’m thinking about this month are the marketing changes reported in May that are underway at institutions of varied types. Academic program reductions at University of Tulsa, Gordon College, and Wheeling Jesuit University and financial aid reduction (no more “need blind” admissions) at College of the Holy Cross come first to mind. Is […]
MIT Offers Array of 20 Easy-to-Scan Video Channels You don’t have to look far to find reports of how popular video content is with Millennials (23 to 38 year olds who are the prime recruits for graduate and professional degrees and certificates). Just about every college and university has a YouTube channel. In design, the […]
29 Student Vlogs Boost Student Recruitment at Temple University At some point while moving along the recruitment track potential students will want to know what real students think about their experiences at a college or university. In today’s world one key way to do that is with student video blogs. The 29 videos in “My […]
Raikes School Combines video, key facts, and alumni ratings to make a strong first impression on potential students For most students searching about for a potential college learning about the academic program that interests them is a top task when they begin to visit college websites. Today’s Link of the Week example combines 3 elements […]
National University: Student Video Stories from Website to YouTube to Facebook & Instagram While websites remain the most important source of online content for future students exploring college options, social media obviously also plays an important role. National University recognizes this in integrating a series of promotional videos across website and YouTube, Facebook, and Instagram. […]
November. And the AMA Symposium for the Marketing of Higher Education that started Sunday. Not there this year, so a distant hello from Michigan to friends attending. Enjoy. If you’re not in Orlando, review Monday’s tweets and follow along with new ones. Gerry McGovern has a new book: Top Tasks – a How-to Guide. You can read the […]
Pick Your Favorites: 36 Easy-to-Scan Alumni Success Stories from The College of Wooster Most colleges and universities have created content to present success stories about their alumni. And many rely on one or a few “hero” stories as the page opens to get visitors’ attention. From the perspective of marketing to potential students, that’s risky. […]
Video + Student Stories Open Boston University Transfer Admissions Site Enrolling new full-time transfer students is growing in importance as many colleges and universities seek to offset declining enrollment of traditional age students just graduating from high school. Content presentation can be daunting… often beginning with the details of each school’s rules and regulations for […]
Top Tasks Stand Out on Easy-to-Scan International Student Home Page International student recruitment is a core part of enrollment plans at many colleges and universities for reasons that range from diversity to international status to revenue enhancement. Competition is fierce. And the home pages for potential international students often are the first place that competition […]
Realistic Video Helps Recruit Kenan-Flagler Executive MBA Students With demand for traditional MBA programs for full-time, residential students flagging, effective recruitment of working professionals to online programs has gained new importance. One barrier to many potential students is the question of how to adapt their life at work and home to the added weight of […]
March greetings to everyone. And best wishes for success to everyone who is heading into the deposit collection recruitment stretch for your new freshman class in March and April. Today I expect to finish the new recruitment focused edition of my two-day conference on Writing Right for the Web, set for March 27-28 in Denver. Check […]
Video & News Content to Engage Professional School Visitors: Boston University School of Public Health Today’s Link of the Week selection replaces the common top-of-the-page rotating collection of photo or video presentations with introductory images of 2 video and 4 news options when the page opens. Run your cursor over each one for a short […]