Student Videos with a Twist at Franklin & Marshall Student videos come in a variety of flavors at college on college and university websites. Some, as you might expect, are better than others. Franklin & Marshall takes an approach that highlights 5 student goals, each with a student striving to attain that goal. Each student […]
NYU Executive Education Courses with Clear Descriptions, Costs, Student Reviews Executive education courses focus on individual topics designed for people who want to boost career credentials without having to complete a degree programs. The NYU Stern School of Business is a serious competitor in this lucrative market with programs designed for both individuals and corporations. […]
May… While many people, famous and otherwise, celebrated the arrival of “College Signing Day” as if May 1 was an athletic contest deadline, most colleges and universities will continue recruitment further into the summer than usual this year. To all of you in that category, best wishes for the success you need. “Highly rejective colleges” […]
20 Video Series: Davidson students speak to potential future students One important element in persuading potential students to make a decision to attend your college or university is to let them listen to students already enrolled. Davidson College does that in a series of 20 short videos (one is 3.5 minutes, most are 2 to […]
Notre Dame students present their diversity experiences in 5 videos Colleges and universities use a wide content variety to establish their “diversity” credentials. Often those are missions statements, pledges, strategic plans, and references to diversity officers and clubs. Sometimes actual diversity data is included. And sometimes actual students talk about their experiences. University of Notre […]
February greetings… and a special welcome to new January subscribers as the newsletter enters the 26th year. Enrollment marketing as we knew it pre-2020 is dead. Not every element but the mix of techniques to recruit students used in the 1990s and well past 2010 is done. That’s been happening for a few years now, but […]
Hamilton College COVID-19 “Return” Video is Unusually Realistic Most colleges and universities have “return to campus” videos to inform new and returning students about the usual requirements re wearing masks, washing hands, keeping 6 feet apart. Videos typically show some combination of classroom changes, signs on campus, students walking about or on lawns, dorm rooms, […]
Detailed, easy-to-scan COVID-19 Dashboard at UNC – Chapel Hill We’re getting well started with reopening dates at colleges across the U.S. this week… including the many schools that decided to have students return to campus. How will the COVID-19 virus act on campus? Transparency will be important. That means timely posting of data on campus […]
University of Idaho Creates 17 Videos Inspired by Likely Coronavirus Closing The coronavirus crisis is forcing colleges and universities everywhere to produce new online content to support ongoing student recruitment activities. As for regular recruitment efforts, videos play an important role in that effort. And that new content has to be produced within far shorter […]
Student Video Stories & More from Drexel University Research tells us the college-bound high school students are interested in viewing video stories from students who attend the colleges and universities they are exploring for possible entry. Not “PR” videos, of course. Videos that seem to convey the real feelings of real students. The “PR” vs. […]
Monash University promotes “change” on the home page, including a “Some may find the following disturbing” video Universities, some have said, are cautious places marked by a reluctance to disturb public opinion in a way that might provoke negative reaction… from anyone. Monash University abandons this approach with a home page the continually references “change” […]
Student recruitment Top Task (how much will it cost?) gets rare home page priority at St. Olaf, Edgewood colleges This week we highlight two different approaches to helping potential undergrad students complete a top task priority: how much will your college cost? Or, put a different way, how far below the “sticker price” can I […]