April. The countdown to May 1 enrollment deposits begins in earnest now that acceptance letters for new freshmen are out and about from schools that do not do rolling admissions. We will soon learn which enrollment marketing innovations were effective this year. And which were not. Mark your calendar for the 2017 AMA Symposium for […]
March is here. For all our “above the equator” readers, that signals the impending arrival of spring. Despite a mild winter, I trust you are as ready as I am for the first new flowers of 2017. Join 361 members of the Top Tasks: Higher Education Website Content group on LinkedIn. If you work at […]
Web content editors… new value from the Panda at Google Earlier this year Google decided to give more weight to the quality of content on a website in deciding how to rank various sites. For some, consternation struck. More than a few websites reported a significant reduction in their previous search standing. “Panda” was the […]
Writing Right for the Web… improving your web content one question at a time During each Writing Right for the Web webinar with Academic Impressions, people participating send in questions that I answer in writing. We had several question from the May sessions and I’ll include some of those here that seem of most general […]
Mobile marketing in higher education: a student recruitment opportunity in 2011 Is it really almost March? Indeed it is. And that tells me it is time to start thinking about updates to last year’s series of mobile marketing workshops done for ACT’s Enrollment Planners Conference, eduWeb2010, and the AMA Symposium for the Marketing of Higher Education. […]
My mobile marketing workshops at the ACT Enrollment Planners Conference last week and eduWeb2010 on Monday attracted some great people, ready to share questions and experiences with everyone attending. Before leaving for Carol Aslanian’s graduate marketing seminar in NYC tomorrow, time for some quick notes on mobile marketing and higher education. First, a special thinks […]
iPhone Dominates Mobile Access: for a small group of website visitors Two mobile marketing workshops are set for this summer, both in July in Chicago. I’m busy with that research now, including new online inquiries at schools venturing into mobile marketing. The first workshop, at the ACT Enrollment Planners Conference, is especially for people who need to […]
Mobile Marketing and Web Access: Tracking the Trend in 2010 Do you know how many new visitors to your admissions pages arrived from a mobile device last year? And how that number might be changing this year? If you’re using Google Analytics on your website, that’s easy to watch. And the results from a recent […]
Web Analytics: Bounce Rate and Mobile Access Yesterday and today I’ve been updating a fall 2008 presentation on web analytics for higher education for a new webinar with Magna Communications in April. The presentation is based on Google Analytics and uses examples from that system. Much of what’s available from GA is of course available […]
Just back late last night from Gerry McGovern’s 3rd annual meeting for Customer Carewords partners, this year in Belfast. The partners are an international group. People attended from 8 countries: Canada, Denmark, Holland, Ireland, Norway, Sweden, United Kingdom, and United States. While my notes are still fresh to mind, here are some highlights we shared from our experiences this year working with universities, corporations, and […]
Late summer greetings to everyone. From the chatter on Twitter, it seems that the arrival of new freshmen on campuses across the country has been a marvelous event. Special congratulations to everyone who helped carry freight from cars to dorm rooms. Check at the end of the newsletter for new fall presentations, including a conference […]
Web Analytics: What’s the “bounce rate” from your admissions entry page? Mark Greenfield from University of Buffalo (a SUNY university for those who otherwise might not know) is down at the Noel-Levitz recruitment and retention conference in Texas. He sent two tweets of interest to everyone in student recruitment: A person from Google reported that a good range for a bounce rate was 20 […]