4 Immediately Visible Key Links on the Home Page Home page clutter is a continuing problem that web design evolution over the years has done little to fix. Most sites throw a plethora of links at visitors, whether immediately visible or unfolding during a scroll down the page. And so today we celebrate another rare home page […]
Promoting “Success after Seaver” at Pepperdine University Colleges and universities websites that make an extra effort to promote the success of their students after graduation are increasing but are still relatively rare. Few of the pages that do exist make it easy to scan individual content elements. And that’s a mistake… engaging content about success after graduation […]
Direct Marketing at Work at Roosevelt University Inquiry Form From time to time we celebrate examples of “blessedly brief” inquiry forms designed with a primary purpose in mind: capture an online inquiry. Direct marketers know that the longer a form, the fewer are the people who will complete it. Forms like this resist the impulse […]
Happy New Year to everyone, everywhere. May your marketing plans bring you great success in 2017. The Top Tasks: Higher Education Website Content group on LinkedIn added 26 members since the December newsletter for a total of 320. Our first 2017 member is Gaelle Le Goff, International Development Manager at Ecole Polytechnique in Paris. If […]
Digital Marketing Strategy: The Updated 2016 AMA Tutorial This afternoon I’ll be presenting the fourth in a series of Digital Marketing Strategy tutorial at the AMA Symposium for the Marketing of Higher Education. We have a fine group of 51 registered, including people from Australia, Canada, Columbia, Greece, New Zealand, Panama, and Peru. That’s the […]
Skipping the “Reset” Euphemism, A College Announces a “Tuition Reduction” Throughout the United States over the past few years a small number of private-sector colleges and universities have decided to withdraw from the tuition discount race to lower actual net cost to students in favor of a substantial reduction in the tuition list price. Most […]
6 Task Links + Search Dominate the Home Page One of the latest fads in higher education web design is the use of video views where a static hero image once went at the top of the page. Most of the ones I’ve seen show similar scenes that do little to differentiate one school from […]
Making Website Life Easier for Faculty & Staff and Students That’s been the result of every CCI (Customer Centric Index) satisfaction survey that we’ve done with faculty over the past 10 years. The primary reason has always been the same: confusing menus and links make it difficult for people to find and complete their top […]
Home Page Navigation Highlights 25 Task Links Most higher education home pages still use audience-based navigation on the home page and throughout the site: Prospective Students, Current Students, Alumni, Faculty & Starr. Most website visitors, however, are not looking for a particular audience. Instead, they have a task in mind and want to complete it […]
An October hello to everyone. Happy to see that here in Michigan summer is gone and fall is arriving. We can deal with winter a few months from now. Reply to this email and ask me for an invitation to the group on LinkedIn if you work at a college or university. Better yet, if […]
Super Fast Mobile Home Page Features Academic Program Choices What makes a university home page earn a “super fast” designation for display time on a smartphone? A score of 92/100 on Google PageSpeed Insights. That is the only home page I’ve ever tested that scored 80 or higher. On mobile, and everywhere else, every second […]
12 Courses in 12 Months: Easy to Scan Program Requirements Students planning to enroll in online programs want to know what courses they will take to earn a degree or certificate. Today’s Link of the Week makes that especially easy to do. At Full Sail University you can earn in Master’s degree by completing one […]