Hello in May. Now that the traditional May 1 enrollment deposit date has passed, many of you are entering the “summer season” devoted to controlling the number who might melt away and adding new people to the total. Best wishes for success to everyone.If you work at a college or university, ask me for an […]
An April hello to everyone. And best wishes for a successful enrollment deposit time as that traditional May 1 date approaches colleges and universities here in the U.S.Are you interested in content marketing strategy and web design to quickly and easily meet visitor expectations? Do you work at a college or university?If “yes” is your […]
March greetings. Today’s newsletter arrives while I am at an Academic Impressions conference with old colleagues and new friends as we explore the best steps forward in a website redesign. Follow along today and tomorrow morning on Twitter at #aiWebRedesign. My presentations from the website redesign conference are online now. “Best Practices for Top Task Web […]
Xavier University Story Continues: Creating the Most Distinctive Home Page in Higher Education Last week I presented the first two answers to questions I sent along last year to Xavier to learn more about how they decided to position a “Search” box and the dominant feature of the university’s home page. Here today are the […]
Xavier University’s “Search” Home Page: A Clear Path to Top Task Completion Higher education marketers often discuss how a college or university can differentiate itself in a crowded marketplace. That differentiation almost never takes place on the first contact many potential students have with a school: the home page. Last year when searching about for […]
Connect in 5 Seconds or Less to Create Marketing Strength Yes, you have 5 seconds or less when a web page opens to make a connection with someone visiting that page. People have to immediately see something they understand and that “something” had best be based on a top task the visitors want to complete. […]
Greetings in August. And best wishes to everyone preparing for freshman move-in days this month. May all goes as planned, swiftly and smoothly with a fair sun shining on a cool day.This month we begin with notes on two university home pages with very different approaches to creating the all-important first impression on new visitors.Most […]
July greetings to everyone. Here in the U.S. we are looking forward to our holiday weekend. In Michigan, we even expect good weather! For Canadian readers, happy Canada Day today.The most unusual news for July is that the University of Phoenix, in an effort to run faster than the avalanche that has been sweeping away […]
Hello to old and new readers. With application deadlines passed for many and financial aid award letters soon to be sent the recruitment season for high school students here in the U.S. is heading toward the final stages and attention to yield is increasing. One large university expects to enroll the same number of new freshmen […]
A February hello to subscribers new and old as admission application deadlines have arrived or are approaching for many of you. Best wishes that the quality and quantity of the applications meets your goals.Attend the Academic Impressions conference on “Improving Your Strategic Recruitment Communication Plan” with myself and Paige Booth (St. Edward’s University) and Michelle […]
Websites gain marketing advantage with top task design The secret to making your website an effective marketing tool: clean and simple design that lets visitors complete their tasks as quickly as possible. Experience on the site is more important than “stunning” hero images or other design fads. For years now I’ve been a partner in […]