Making Website Life Easier for Faculty & Staff and Students That’s been the result of every CCI (Customer Centric Index) satisfaction survey that we’ve done with faculty over the past 10 years. The primary reason has always been the same: confusing menus and links make it difficult for people to find and complete their top […]
Home Page Navigation Highlights 25 Task Links Most higher education home pages still use audience-based navigation on the home page and throughout the site: Prospective Students, Current Students, Alumni, Faculty & Starr. Most website visitors, however, are not looking for a particular audience. Instead, they have a task in mind and want to complete it […]
An October hello to everyone. Happy to see that here in Michigan summer is gone and fall is arriving. We can deal with winter a few months from now. Reply to this email and ask me for an invitation to the group on LinkedIn if you work at a college or university. Better yet, if […]
Super Fast Mobile Home Page Features Academic Program Choices What makes a university home page earn a “super fast” designation for display time on a smartphone? A score of 92/100 on Google PageSpeed Insights. That is the only home page I’ve ever tested that scored 80 or higher. On mobile, and everywhere else, every second […]
12 Courses in 12 Months: Easy to Scan Program Requirements Students planning to enroll in online programs want to know what courses they will take to earn a degree or certificate. Today’s Link of the Week makes that especially easy to do. At Full Sail University you can earn in Master’s degree by completing one […]
Hello from Atlanta. Today we are starting the Academic Impressions “Improving Your Student Recruitment Communication Plan” conference. The hashtag is #airecruitcomm if you want to follow the various sessions over the next three days on Twitter. The session schedule is at bit.ly/1O8Jdr3 My presentations are online now. See Evaluating Your Institutional Website at bit.ly/1r7BFcW and Affordability and Financial Aid Communication at bit.ly/22FN5Cg If you work […]
Hello in May. Now that the traditional May 1 enrollment deposit date has passed, many of you are entering the “summer season” devoted to controlling the number who might melt away and adding new people to the total. Best wishes for success to everyone.If you work at a college or university, ask me for an […]
An April hello to everyone. And best wishes for a successful enrollment deposit time as that traditional May 1 date approaches colleges and universities here in the U.S.Are you interested in content marketing strategy and web design to quickly and easily meet visitor expectations? Do you work at a college or university?If “yes” is your […]
March greetings. Today’s newsletter arrives while I am at an Academic Impressions conference with old colleagues and new friends as we explore the best steps forward in a website redesign. Follow along today and tomorrow morning on Twitter at #aiWebRedesign. My presentations from the website redesign conference are online now. “Best Practices for Top Task Web […]
Xavier University Story Continues: Creating the Most Distinctive Home Page in Higher Education Last week I presented the first two answers to questions I sent along last year to Xavier to learn more about how they decided to position a “Search” box and the dominant feature of the university’s home page. Here today are the […]
Xavier University’s “Search” Home Page: A Clear Path to Top Task Completion Higher education marketers often discuss how a college or university can differentiate itself in a crowded marketplace. That differentiation almost never takes place on the first contact many potential students have with a school: the home page. Last year when searching about for […]
Connect in 5 Seconds or Less to Create Marketing Strength Yes, you have 5 seconds or less when a web page opens to make a connection with someone visiting that page. People have to immediately see something they understand and that “something” had best be based on a top task the visitors want to complete. […]