Easy-to-follow 10 Step Admissions Road Map at Humber College You don’t have to search far to find evidence that many potential students (and parents) find the typical admissions process for higher education difficult to understand. In part, that just might be because the various steps in the process are not clearly presented in a single […]
Financial aid clarity at Dartmouth College Nothing can be more confusing to normal human beings than the language used to describe the financial aid process. Many schools maintain a “glossary” of financial aid terminology to help people understand the process. Dartmouth College does this better than most. What makes Dartmouth different from about 30 similar […]
Clear Brand Guidelines from Oregon State University Marketing Getting everyone at a large university (or even a small college) to consistently use uniform guidelines to present a clear, coherent brand message to the external world has never been easy. At some schools, impossible. A first step to successfully promoting a brand position is a easy-to-follow […]
Writing Right at University of Arizona Online MBA Website’s Opening Page When a website page opens you have 5 seconds or less to connect with a person visiting the site. The best way to do that is with words that make an immediate connection with the interests of the visitor. University of Arizona does just […]
Introducing Microcredentials at Oregon State University For people who want to boost their professional status, “microcredential” programs offer a way to gain knowledge and respect with having to complete a master’s degree program. Some schools, including Oregon State, allow people to enroll who don’t already have a bachelor’s degree unless the courses involved are graduate […]
Easy to Scan 10 Top Tips for Web Writing at University of Sheffield Searching for web writing guides at university websites was encouraging (I found quite a few and visited about 15 of them) and discouraging (several did not follow their own advice about how to present their content for rapid scanning and a quick […]
“Cutting the Price Tag” at Calvin University Tackles “Sticker Shock” You still hear complaints today that too many potential students don’t understand the fact that few students actually pay the high “sticker” price at most private sector colleges and universities. Alas, those same schools seldom address the “sticker price” challenge as directly as Calvin University. […]
July…Hoping that everyone has survived the worst of summer melt and has a pretty firm idea of what ot expect as a new semester opens. Notable Twitter Quote: “Just because young people use a social platform or communication medium to watch videos or talk to their friends doesn’t necessarily mean they want to talk to […]
Alumni Giving Page at Duke University: 7 High Visibility Options Get Immediate Attention Let me make an assumption without any research to support it: People (many, if not most) who visit alumni donation sites have a special interest in deciding how their money will be spent right from the first moment of making a donation. […]
March… Spring is almost upon us. We smile as COVID and attendant restrictions diminish. We hope that an ugly war soon does the same. Stay well. Notable Twitter Quote: “Yield is more about the first interactions than the last. There is no such thing as ‘yield season.” Wise words from Allison Turcio, AVP for enrollment and […]
Merrimack College Shows Detailed Career Content for 5 Primary Academic Areas Potential students (and their parents where applicable) at some point in a recruitment cycle show interest in information about what the employment success of students after graduation. Nearly all use general data point that something more than 90 percent of their students are employed […]
August… No colleges likely expected a COVID mutation to threaten disruption of their Fall 2021 on campus education plans but here we are. Hoping that we get full certification of vaccines ASAP to help the schools that have and will mandate vaccination. May this break the right way for everyone. Creating a strong(er) marketing website? […]