Easy-to-Use “Accordion” Program Finder at Roger Williams University Potential students rank learning about programs offered as the first or second Top Task they want to complete at a website. (For some, “cost” is first.) Roger Williams University makes this task easier to complete on its academic programs page by using an “accordion” style page design. […]
June… The summer melt season for high school students headed to college is underway. Diligent efforts will keep that number as low as possible. All success to everyone engaged in the effort. Notable Marketing Quote: “Here’s an end of academic year reminder that your campus marketing communication department is not a taco bell where you roll up […]
Sticker Price & Affordability Get Real at Weber State University It isn’t unusual to find admissions and financial aid professionals who complain that potential students don’t understand that few people actually pay the “sticker price” they find in a “costs” section of a website. Why don’t they understand? Too many colleges and universities fail to […]
University of Georgia Highlights Top 3 Admissions Myths for Easy Scanning Many colleges and universities have web pages explaining and/or debunking what are described as common myths about college admissions. (Alas, I’ve never seen one that says admissions isn’t difficult at a particular school, no matter the actual admissions rate.) Nearly all the “admissions myths” […]
May… The May 1 counting day for traditional students is past… and for most schools, yield season continues from now until well into the summer. May everyone who perseveres profit from your efforts. Notable Marketing Quote: “Just because you want to grow, doesn’t mean you need more leads.” Seth Odell, Founder & CEO, Kanahoma. Gerry McGovern & […]
April… Yield season continues in earnest and application deadlines keep extending in my secret shopper world. This year, like others, recruitment season for most will continue well into the summer. Notable Marketing Quote: “College don’t need taglines.” Jamie Hunt, “The Higher Ed CMO” Gerry McGovern & Top Tasks: Mark your calendar now for Gerry’s next “Top Tasks […]
Easy-to-follow 10 Step Admissions Road Map at Humber College You don’t have to search far to find evidence that many potential students (and parents) find the typical admissions process for higher education difficult to understand. In part, that just might be because the various steps in the process are not clearly presented in a single […]
Financial aid clarity at Dartmouth College Nothing can be more confusing to normal human beings than the language used to describe the financial aid process. Many schools maintain a “glossary” of financial aid terminology to help people understand the process. Dartmouth College does this better than most. What makes Dartmouth different from about 30 similar […]
Clear Brand Guidelines from Oregon State University Marketing Getting everyone at a large university (or even a small college) to consistently use uniform guidelines to present a clear, coherent brand message to the external world has never been easy. At some schools, impossible. A first step to successfully promoting a brand position is a easy-to-follow […]
Writing Right at University of Arizona Online MBA Website’s Opening Page When a website page opens you have 5 seconds or less to connect with a person visiting the site. The best way to do that is with words that make an immediate connection with the interests of the visitor. University of Arizona does just […]
Introducing Microcredentials at Oregon State University For people who want to boost their professional status, “microcredential” programs offer a way to gain knowledge and respect with having to complete a master’s degree program. Some schools, including Oregon State, allow people to enroll who don’t already have a bachelor’s degree unless the courses involved are graduate […]
Easy to Scan 10 Top Tips for Web Writing at University of Sheffield Searching for web writing guides at university websites was encouraging (I found quite a few and visited about 15 of them) and discouraging (several did not follow their own advice about how to present their content for rapid scanning and a quick […]