December… Applications are arriving. A new Covid strain adds an unexpected threat. And the New Year will soon be upon us. However you celebrate during the holidays, best wishes for a fine time with friends and family. Be well. Stay safe. Twitter note re early marketing from Davina Gould at University of South Florida: “My HS freshman […]
November… With the application season well underway, early results at many schools are giving an indication of what’s to come between now and Christmas. Halloween scariness will continue for some and dissipate for others. With lower early FAFSA filings (see the entry below) there’s not yet a sign that traditional undergrad enrollments are set to […]
October… With fall enrollment well underway we pay special attention in this newsletter to recent surveys on what’s most important to high school students and graduate students as they search for schools to attend. No surprise: in both cases, cost is more important than you’d know by visiting most college and university websites. If you don’t […]
September… And the COVID Delta variant continues to plague college and university plans for the “normal” academic year that we anticipated back in June. No predication here on how this will unfold between now and December. But one does suspect that innovative recruitment tactics learned last year will continue to be essential in this new […]
We’ll be back in September… With the monthly “Your Higher Education Marketing Newsletter” and 3 Link of the Week selection in hand for August, we’ll take an extended Labor Day weekend break. Back with the next monthly newsletter September 7 or September 8. Link of the Week emails will go out on the next 3 […]
August… No colleges likely expected a COVID mutation to threaten disruption of their Fall 2021 on campus education plans but here we are. Hoping that we get full certification of vaccines ASAP to help the schools that have and will mandate vaccination. May this break the right way for everyone. Creating a strong(er) marketing website? […]
July… For many schools, the altered recruitment season for on-campus students continues. COVID-19 impact remains, especially around vaccine policy to “require” or “encourage” vaccines. And marketing for 2022 first year students has, as always, already begun. No dearth of challenges, for sure. Not long ago, John Thompson, vice president of marketing strategies at Waybetter Marketing, […]
June… The National College Decision Day May 1 deposit deadline is well past now and many (most?) colleges and universities recruiting high school students will continue their efforts through this next month. May your “melt” be limited and your additions what you need. A recent survey of high school juniors reported that 75 percent felt […]
May… While many people, famous and otherwise, celebrated the arrival of “College Signing Day” as if May 1 was an athletic contest deadline, most colleges and universities will continue recruitment further into the summer than usual this year. To all of you in that category, best wishes for the success you need. “Highly rejective colleges” […]
April… and while May 1 is no longer as precise a deposit date as in previous years, this month no doubt starts a special focus on expected enrollment from high school seniors for the fall. To paraphrase an earlier Jon Boeckenstedt article… “None of us know what to expect.” Gerry McGovern will review tips and […]
March… and Spring is almost upon us. And vaccines. A new hope for health by summer. Just got my 2nd shot. Or, as they say in the U.K., “jab.” “Your website is the most critical website for your prospective students.” That reality was reinforced at the recently completed Carnegie Dartlett online Connection conference. For many (most?) potential students […]
February greetings… and a special welcome to new January subscribers as the newsletter enters the 26th year. Enrollment marketing as we knew it pre-2020 is dead. Not every element but the mix of techniques to recruit students used in the 1990s and well past 2010 is done. That’s been happening for a few years now, but […]