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| Link of the Week... 20 August... University of Evansville |
| 154 Best Practice College and University Website Pages Most weeks I add a link to a college or university website that is superior to what else is available in student recruitment, alumni relations, fundraising or other areas that I visit in preparing presentations and website reviews for my clients. Recommendations? Send a link to me at bob@bobjohnsonconsulting.com 20 Aug 2010... University of Evansville... Mobile Home Page Highlights Academic Programs Potential new students want to know one thing more than anything else about your school: what academic programs do you offer? If you're building a mobile website, how easy will you make it for people to complete that "find the programs" task when they arrive at your site? Today's Link of the Week is one of the rare mobile sites that includes "Areas of Study" as a prominent link on the first page.
Make potential students visiting your website for the first time from a smartphone happy. Include space on your mobile home page to highlight access to a list of your academic programs. Do you know what people love and hate about your website? Don't waste time and money fixing what isn't broken on your website. Get feedback in 2 to 3 weeks on 13 top elements of your site with an affordable Customer Centric Index (CCI) survey of one or more of your audiences: future students, current students, alumni, parents, and faculty/staff.
In 2 to 3 weeks you can know what people love and hate about your website and what they'd most like you to change. Call me today at 248.766.6425 or email to bob@bobjohnsonconsulting.com and find out what people who use your website think about their experience and what you can do to make it better for them. Tune-up your website with a marketing communications review. Call me at 248.766.6425 or email at bob@bobjohnsonconsulting.com for details of a marketing communications review that includes these elements, or customize for your special interests:
Reviews are individual, extensive, and most often result in 30-50 pages packed with individual page comments, key page screen shots, and site recommendations. In almost every case, you'll have steps to take the day after the review to improve the visitor experience at your site. Pricing is based on the number of pages in your review. Best College & University Website Archives 13 August 2010 — St. Lawrence College... Students Creating Website Content Students in business administration create a special welcome for new freshmen. Follow an unusual Orientation experiment at http://yourunderground.info/ 6 August 2010 — College of Charleston... 95% Mobile Ready Website Can people complete top tasks if they visit your website from a smartphone? Here they can. Start your visit at the press release announcing the change. 23 July 2010 — Emerson College... Clear Graduate Program Costs Easy to scan tuition for 10 Master's programs from $38,000 to $61,000 at Emerson's "Graduate Admissions Tuition Cost" page. 16 July 2010 — Regis University MBA... List Competitor Costs 12 online & 12 "local campus" competitor tuition costs. Transparency in action when you visit http://www.mbaregis.com/tuition-finaid.php and scroll to mid-point on the page. 9 July 2010 — Langara College... Social Media Updates on Home Page Go an important step past posting social media icons on the home page when you make your most recent updates themselves visible from the home page. Bring your social media world closer to home after you visit http://www.langara.bc.ca/ 18 June 2010 — Hartwick College... 76 Personal Experiences on 1 Web Page No marketing element is stronger than stories from people about their real experiences on your campus. Visit the "Experience Hartwick" page for a superb example of creating maximum power from a single web page. 11 June 2010 — Kettering University... Mobile for Student Recruitment A mobile site designed to promote key brand features and let people inquire right from the first page. Visit http://m.kettering.edu/ or enter m.kettering.edu in your smartphone's browser. 4 June 2010 — Northern Arizona University... 4 Clear Payment Options How easy is it for potential students to review payment options at your university? See simplicity work well when you visit NAU's payment options page. 21 May 2010 — University of Phoenix... Connecting to Social Media Increase connections from your website to your social media sites when you include the lastest FB, Twitter, and YouTube posts right on the site. Visit here to check the impact. 14 May 2010 — Colgate University... Google Maps to Show 2010 Alumni Success Use Google Maps to find where 2010 alumni are locating and what they are doing when you visit http://offices.colgate.edu/seniorprofiles/seniorprofiles.asp 7 May 2010 — Boston University... 30 Videos Bring Personality to Campus Tour The best online campus tours feature people not buildings. BU excels at http://www.bu.edu/admissions/you-at-bu/ 23 April 2010 — University of Manitoba... Top Tasks on Home Page People come to a home page to go someplace else ASAP and accomplish a task. Visit a Home Page that reveals the most popular tasks as soon as you scroll on the primary audience links at http://www.umanitoba.ca/ 16 April 2010 — City University of New York... Advertising Landing Page Ad conversions increase when their URL leads to a page that repeat and reinforce the ad's primary message. See CUNY get it right again for "Breaking Boundaries in Science Research" at http://www.cuny.edu/site/science.html 9 April 2010 — North Carolina State University... 5 Students "Test Drive" iPad See how 5 students blog about their iPad experiences when you visit "iPad Test Drive" at http://www.ncsu.edu/features/tag/ipad/ 26 March 2010 — Simmons College... Admissions Rules the Home Page "Admissions Info" is a feature visitors can't miss when they arrive on a Home Page that also includes upcoming admissions events and an inquiry form. Admissions rules the home page at http://www.simmons.edu/ 19 March 2010 — Elon University... 3 Numbers Make Brand Points Pop See how numbers make 3 "can't miss" brand statements jump from the home page for Elon University when you visit http://www.elon.edu/home/ 12 March 2010 — John Carroll University... Outcomes as Marketing Tool Visit a website page that gives unusual substance to the "value proposition" for a private-sector university when you visit "Prepared for Life in 4 Years." 5 March 2010 — University of San Francisco... "Why Students Choose... " Words have more impact than video when you use a large font size to introduce links to the major reasons students select your university. See for yourself when you visit http://web.usfca.edu/about/why/ 19 Feb 2010 — College of Charleston... iPhone Campus Visit App Use your iPhone to select from 18 student-guided videos. See the website presentation and download the app when you follow this link to Charleston. 12 Feb 2010 — Linfield College... Online Learning Guide Easily scan 7 chapter headings and move to what's of most interest when you visit online learning information done well at the Linfield College site. 5 Feb 2010 — Virginia Tech... Link to 75 Social Media Sites Help people find your social media connections by placing them all on a single page, divided into 4 easy-to-scan topic areas. See how quick it can be at http://www.unirel.vt.edu/networks.html 22 Jan 2010 — Bates College... Highlight Web Analytics Get people to value web anlytics with regular upates and understandable definitions. Check this rare example from Bates College. 15 Jan 2010 — Yale University... Clean and Simple News Page Easy to scan top stories, easy to find major academic areas, prominent multimedia connections to YouTube and more. Simplicity works at http://opa.yale.edu/ 8 Jan 2010 — University of British Columbia Okanagan... Social Media Dashboard Real time social media postings on the primary website. Personalize the page and link directly to Twitter. Visit and make the dashboard work for you at http://www.connectionsforlife.ubc.ca/community-tools.html 11 December 2009 — 2 Most Popular Links in 2009... Admissions & Social Media The top site for "Admissions Dominates Home Page is at http://www.umaine.edu/ Second most popular was the University of Phoenix social media page at http://www.phoenix.edu/students/online_communities.html 4 Dec 2009 — University of Melbourne... International Student Recruitment Special content for potential students from 9 regions around the world. Check the page for North America and add marketing segmentation to your site. 20 Nov 2009 Simon Fraser University... Microsite Reduces Stealth Explorers "Solutions" contest features scholarship prize and more to encourage potential students to identify themselves and share solutions on Facebook and Twitter. See early engagement at work at the Simon Fraser University microsite. 13 Nov 2009 — Purdue University... Social Media "Hotseat" for Professors Students use Facebook and Twitter to send class questions and vote on which ones profs should answer first. Watch the video and read the press release descriptions. 6 Nov 2009 — Carleton College... Online Annual Giving Report Video introduces and expands the impact of this online publication. Experience the result when you visit this fine example from Carleton College. 23 Oct 2009 — Washington State University... "All Electronic" Communication Full page of tips large and small to convert paper communications to effective online versions. Visit "Tools for Going All-Electronic" at WSU. 16 Oct 2009 — St. Mary's University... Mobile Recruitment Communications Direct contact with potential students on their mobile phones takes advantage of a trend that will grow in the future. Check an early example at "Mobile Updates" 9 Oct 2009 — St. Edward's University... Search & Site Map on Same Page Don't hide the site map. That's the best thing you can do to help people find their way on your website. And with the way people use "search," the best thing to do is put both search and site map together. Visit the Site Index/Search page 25 Sept 2009 — Manchester Metropolitan University... Home Page Course Finder Many future students want to know one thing above all about your school: what programs do you offer? See how easy that can be at http://www.mmu.ac.uk/ 18 Sept 2009 — The University of Maine... Admissions Dominates Home Page If the top goal of your website is to boost new enrollment, does "Admissions" have first place on your home page? Visit a radically different home page at http://www.umaine.edu/ 11 Sept 2009 — The Johns Hopkins University... WordPress for Online Magazine Blog formats make reading online much easier than tech solutions that "flip" print publications to the website. See for yourself at http://magazine.jhu.edu/ 21 August 2009 — University of Saskatchewan... iPhone App for Students Easy access to web content from mobile devices grows more important each month. This week's selection recognizes iPhone popularity. Check what's available at the University of Saskatchewan iPhone page 14 August 2009 — American University... International Student Recruitment Use your current students to help recruit new international students by blog and email contact when you visit this special page. 7 August 2009 — Capital University... Easy-to-Read Online Viewbook Here's proof that you can create an web-friendly online viewbook without using difficult-to-read "flip" technology. Visit http://www.capital.edu/20029/ 24 July 2009 — City University of New York... Online Advertising Print, radio, and online won't work as well as it might without an effective web landing page that repeats and reinforces your ad. See CUNY get it right at this strong CUNY land page. 17 July 2009 — Texas A&M... Mobile Access iPhone Apps Take advantage of the popularity of iPhone and iPod Touch with special apps that make it easy to access news, directories, video, and athletics. Test how it works for Texas A&M and imagine how it might work for you. 10 July 2009 — University of Maryland... Terp Magazine Online An online magazine that doesn't force readers to "flip" pages and zoom back and forth to access content. Read the stories at http://www.terp.umd.edu/ 26 June 2009 — Cornell College... Distinguishing the Brand Testimonials from 30 students, faculty, and alumni add power to the importance of "One Course at-a-Time" to create distinctive education at Cornell. See the stories at http://www.cornellcollege.edu/academics/ocaat/ 19 June 2009 — St. Leo University... Enabling Socia Media "Collectors" Social media "collectors" like to tell other people about their web finds. St. Leo helps them do that with links to 53 social media sites. Check this online marketing technique at http://info.saintleo.edu/col/ 12 June 2009 — University of Michigan... Financial Fundamentals A 9-slide presentation tells the tale of key income sources and how revenue is allocated to major areas of the University. Good start for a budget debate. Visit at http://vpcomm.umich.edu/budget/fundingsnapshot/ 5 June 2009 — Azusa Pacific University... Mobile Access Website How does your regular website look from an iPhone or other mobile device? Best to plan now for a simpler version that allows easy access to key content. Visit http://www.apu.edu/m/ and check a plain and simple version of the future. 22 May 2009 — University of Phoenix... Connecting 9 Social Media Sites One step from the home page is a web page with brief descriptions of 9 social media sites including FB, MySpace, YouTube, LinkedIn, and Twitter. Visit from http://www.phoenix.edu/students/online_communities.html 15 May 2009 — Wesleyan University... Engage Users in Web Design Involve your campus community right from the start of a new website design project. Wesleyan solicits comments on 3 home page designs. See how it works. And can work for you. 8 May 2009 — University of Missouri... Best Registrar's Site Visited 43 registrar's website entry pages in search of one that put students first, right from the first 5-second impression. The Registrar's Office at Mizzou stands above the rest. Service marketing is alive and well here. 24 April 2009 — Middlebury College... Frank Talk on Financial Crisis President Liebowitz speaks clearly about how plans will change from the impact from endowment and tuition losses than anyone else on the web. Follow the story as it unfolds. 17 April 2009 — City University of New York... "Post-click" Marketing Expertise Ad campaigns often fall apart after a person hits a website when there's no connection between ad and online experience. CCNY gets it right with an online page the mirrors the print ad. 10 April 2009 — Suffolk University... 11 Video Stories to Tour Campus & City Buildings and grounds take a back seat as students, faculty, and an intern supervisor tell personal stories to introduce Suffolk and Boston. Take the tour. 3 April 2009 — Brock University... Online Capital Campaign Top priorities and giving options are clear and easy at this site for the "Bold New Brock" campaign. Review the possibilities. 20 March 2009 — UT McCombs School of Business... 32 Student YouTube Videos Market 10 Academic Programs Creative students craft videos to promote their academic majors on YouTube. Watch your favorite videos. 13 March 2009 — Walden University... Word of Mouth Marketing Make it easy for your current students to invite friends and colleagues to join them at your school. Check's Walden's website referral page. 6 March 2009 — NYU School of Continuing & Professional Studies... Unique Inquiry Page Clean, quick inquiry form puts the visitor in charge re how they'd best like to receive information. Take a test drive. 20 February 2009 — DeVry University... Best Marketing-Oriented Home Page Engage in 5 seconds or less with academic programs and continue with live chat, video testimonials and more. Visit great marketing at http://www.devry.edu/ 13 February 2009 — Calvin College... Press Releases + Video for Online Impact And the text presentation is perfect for 5-second engagement. See how to do press releases online at http://www.calvin.edu/news/ 6 February 2009 — Rhode Island School of Design... Online Viewbook Banish PDFs and engage people with video stories and examples of student work. Open the viewbook here now. 23 January 2009 — Peddie School... Interactive Online Tour Select from 9 start options and view student and faculty video stories. Start your tour here. 16 January 2009 — University of Kentucky... Special Events Page Special events are often "promoted" with a press release that's unlikely to engage web visitors. This MLK holiday example shows how to do it for any event upcoming on your campus. Visit http://www.uky.edu/MLK/about.html 9 January 2009 — Worchester Polytechnic Institute... Social Media & New Admits YouTube, Facebook, and Twitter work with other social media elements to engage and convert new admits to WPI. http://admissions.wpi.edu/Congrats/connect.html 12 December 2008 — 2 Most Popular Links in 2008... Academics & Alumni The top site as for "The Perfect Academic Page at Penn State's Online MBA program at http://www.worldcampus.psu.edu/iMBA.shtml A strong second favorite was Mount Holyoke College's "Alumni Blogazine" at http://www.alumnae.mtholyoke.edu/blogs/blog/mount-holyoke-alumnae-quarterly 5 December 2008 — Wesleyan University... President's Financial Crisis Page Video, FAQs, a blog combine with old fashioned text to tell the story of what's being done to meet the challenges of the uncertain financial future. http://www.wesleyan.edu/administration/securingthefuture/ 21 November 2008 — University of British Columbia... Online Annual Report Story telling along with the usual reports in a innovative, interactive Web 2.0 version that expands the impact of a print document. http://www.publicaffairs.ubc.ca/annualreports/2008/index.php 14 November 2008 — Oklahoma State University... 5 Alumni Social Networks OSU creates instant visibility to introduce alumni to social networking opportunities. Follow the Orange Connection at http://orangeconnection.org/s/860/index-blue.aspx?sid=860&gid=1&pgid=370 7 November 2008 — University of Chicago Law... Story Telling on Twitter Students and faculty tell tales of the law school experience at "Tweet Chicago." Follow the Twitter stories at http://webcast-law.uchicago.edu/tweetchicago/ 31 October 2008 — Edmonds Community College... Onsite Social Networking Blogs, videos, events, chats, student activities on a single social networking page create strong connections and constant new content. Visit the social networking site at http://edmondscc.ning.com/ 17 October 2008 — College of Charleston... Top Student Profile Page People searching for the right college test the "fit" by what they know about who goes to your college now. This page hits the basic details and much more. Meet the Class of 2012 at http://www.cofc.edu/about/profiles_2012.html 10 October 2008 — Cornell University College of Engineering... Admissions Blogs Students searching for the right college visit academic areas of interest so why not put recruitment content on the academic program web pages? Read the blogs at http://www.engineering.cornell.edu/prospective/connect/blogs.cfm 3 October 2008 — University of Virginia... 26 Video Law School Stories YouTube is the vehicle the Law School uses to expand online communications and present video stories about academics, alumni support, facilities and more. Visit the site at http://www.youtube.com/UVALawSchool 19 September 2008 — University of Maryland... Networking by Academic Area "My Social Network" connects future and current students in the School of Social Work in 10 special interest group areas. Check the venture at http://mysocialnetwork.umaryland.edu/ 12 September 2008 — University of Alberta... International student recruiting Seriously recruiting international students with an in-depth website that includes scholarship countries and online registration before arriving at the university. Visit http://www.international.ualberta.ca/ 5 September 2008 — Northern Arizona University... Twitter for adult students Engage current and future distance learning students with a stream of Twitter items, crafted in about 140 characters or less to inform and entice. Follow a pioneering effort on the new Twitter site. 15 August 2008 — Capella University... Taking the mystery from online learning Capella offers 5 different options to remove the mystery about online learning, from FAQs to videos to a fee one-week seminar and more. Visit this page and check the options for yourself. 1 August 2008 — City University of Seattle... Quick connect for degree programs The "engage them or lose them in 2 to 10 seconds" rule is at work in this great introduction to 4 Masters programs, each with a brief description. Engage yourself when you visit this page. 18 July 2008 — Creighton University... Marvelously short online inquiry form Direct marketers know that the shorter you keep your online inquiry form, the more people will complete it. See the shortest form I've ever found on a college website right here. 11 July 2008 — Fanshawe College... International students tell their stories International students searching for a college will benefit from this easy-to-scan page with 17 stories grouped by the 9 countries represented. http://www.fanshawec.ca/EN/international/international/76212/testimonials.html 20 June 2008 — Centre College... A president makes a YouTube pitch The president goes online on YouTube to personally energize alumni for end-of-season contributions to the annual fund. http://www.youtube.com/watch?v=22Ns-S-yoKI 13 June 2008 — Agnes Scott College... 15 student videos animate campus tour More than 15 student videos give new life to the online campus tour experience at a Webby Awards site honored for "Rich Media Advertising." http://www.realviewtv.com/online/agnesscott/index.html 6 June 2008 — Bluffton University... Student videos give life to the Mission Students tell video stories about Service, Discover, Community, and Respect values that distinguish a Bluffon education. http://www.bluffton.edu/about/distinction/respect/ 30 May 2008 — Ohio State University... Direct links to 5 social networking sites Connect direct to 5 social networking sites from a dedicated page on your "official" website, including Facebook, YouTube, and Wikipedia. http://www.osu.edu/features/2008/socialmedia/?feature=socialmedia&yr=2008 16 May 2008 — Dominican University... Very fast online scholarship estimator Answer 2 questions about your academic record and receive a quick estimate of the merit scholarship you might receive as a new freshmen or transfer student. http://www.ican.dom.edu/ScholarshipCalculator/ScholarshipCalculator.aspx 9 May 2008 — Penn State University Online MBA... The perfect academic page? The perfect academic program page? Just about. Great use of keywords, easy-to-scan and read text, clear links, smart video content, and more. See it all at http://www.worldcampus.psu.edu/iMBA.shtml 2 May 2008 — Roanoke College... Online Contest to Build the Brand Recommend a mascot contest generates stories about why Roanoke is a "Classic College" in a unique online effort to build the brand and have fun doing it. http://www.classiccollege.com/ 18 April 2008 — Northwestern University School of Law Online, interactive viewbook starts with student and facuty videos telling the law school story. Links let you move easily from the viewbook to the main website. http://www.law.northwestern.edu/admissions/viewbook/ 11 April 2008 — University of Richmond An online "Undergraduate Catalog" makes it easy for future students to find the majors and courses that inteest them. A special feature makes it easy to send suggestions about how to make the catalog work even better than it does now. http://undergraduatecatalog.richmond.edu/ 4 April 2008 — University of Wisconsin Oshkosh A keyword search feature lets visitors quickly find out if a major is offered here, complete with links to information about it. Try the "Major Finder" at http://admissions.uwosh.edu/major 21 March 2008 — University of St. Thomas A "web encoure" for an online magazine creates higher impact with extra audio and video features for the Web 2.0 environment. http://www.stthomas.edu/magazine/2008/Winter/Broszko.html 7 March 2008 — The University of Southern Mississippi Student videos on TV and the Web integrate brand building and increase enrollment applications. http://www.usm.edu/spv/ 29 February 2008 — Mount Holyoke College Innovative use of the blog format brings an alumnae magazine to life on the web. http://www.alumnae.mtholyoke.edu/blogs/blog/mount-holyoke-alumnae-quarterly 15 February 2008 — University of Missouri Video animates a print story about Missouri's poet laureate as Walter Bargen reads the poetry someone else is writing about and Web 2.0 shows real value. http://mizzouwire.missouri.edu/stories/2008/poetry-wings/ 8 February 2008 — Washington State University Engage high school students early with an "Imagine Tomorrow" contest and clearly present the participation and prize details in text and video. http://www.imagine.wsu.edu/about.aspx 1 February 2008 — Hobart and William Smith Colleges "Experience Maps" for students and faculty start at the front page and let visitors scan and select from 12 experiences to learn more about what interests them. http://www.hws.edu/ 18 January 2008 — Sacred Heart University Student story telling done really well in 8 "Learning 24/7" videos that tell tales of life on campus, from academics to athletics to just plain fun. Watch them at http://www.sacredheart.edu/pages/20701_learning_24_7.cfm 11 January 2008 — Colby College Student-generated content in personal stories, video, blogs, photos, podcasts and an online magazine in a leading application of Web 2.0 for student recruitment. http://www.insidecolby.com/ 4 January 2008 — UCLA Best-in-class web friendly presentation of capital campaign results, with links to 9 primary beneficiaries of campaign dollars at http://www.giveto.ucla.edu/campaignnews.html 7 December 2007 — St. Edward's University Future students and their parents will learn about possible merit scholarships in about 15 seconds when they answer 5 questions at this easy-to-use estimator. http://www.gotostedwards.com/calculator/ 30 November 2007 — University of Nebraska The College of Engineering takes student and faculty video stories to YouTube. http://www.youtube.com/watch?v=UEoGawLjnts&feature=related 16 November 2007 — University of Manitoba 17 student and alumni blogs support a multi-media "Its My Future" branding campaign with stories of their personal successes at http://www.itsmyfuture.ca/ 9 November 2007 — Slippery Rock University Make "accountability" information about first-year retention, student engagement on campus, and much more highly visible from the front page of your website. http://www.sru.edu/ 2 November 2007 — DeVry University Take advantage of the popularity of online degree programs with a comprehensive demonstration of how things work at your university. http://www.devry.edu/images/keller-demo.html 19 October 2007 — Bradley University Financial aid estimator breaks the sticker price barrier to deliver net cost information for freshman and estimates of net costs for the next three years. https://admissions.bradley.edu/ssl/estimator/?status=viewtab1 12 October 2007 — Clark University Faculty connect with potential students in visual podcast stories "Their Other Life" outside the classroom. Hear the 6 stories at http://www.clarku.edu/clarkvoices/ 5 October 2007 — Nebraska Wesleyan University Faculty blogs as part of the student recruitment communication mix at http://admissions.nebrwesleyan.edu/academics/professor-blogs.php 21 September 2007 — Stony Brook University Virtual admission advisors that give accurate answers to question are rare. For an example that shows attention to keywords and content, ask a question at http://sunysb.askadmissions.net/sunysb/aeresults.aspx 14 September 2007 — Pitzer College A video press release replaces the traditional, hard-to-scan print version. http://www.pitzer.edu/multimedia/mediapraxisme.html 7 September 2007 — Dickinson College From an easy to scan list of academic programs, visitors create a "Custom Academic Viewbook" with info about each program listed on a single web page. http://www.dickinson.edu/academics/pgmvb.html 17 August 2007 — George Mason University Gunston, the university mascot, introduced humorous videos with the serious intent of generating online inquiries for the admissions office. http://www.masonmetro.com/gunstonfiles.cfm 20 July 2007 — Northeastern University A "Parents Corner" message board engages parents on campus safety, finanacial aid and more at http://messageboard.chatuniversity.com/neuparent/ 13 July 2007 — Smith College Easy to scan key branding statement tells admissions visitors "How Smith Feels" to differentiate the college in just a few seconds. http://www.smith.edu/about_howsmithfeels.php 6 July 2007 — Regis University Online MBA See an entry page optimized for search engine marketing, from the essential page title tag through the headings and primary content when you visit http://www.mbaregis.com/ 15 June 2007 — Gustavus Adolphus College Instant Messaging as part of the admissions communication mix is presented with an easy-to-scan clarity that's missing from most other IM efforts. http://admission.gustavus.edu/admissions/connect/im.asp 1 June 2007 — University of Toronto Rotman School of Management Watch an engaging YouTube promotional video featuring studens, alumni, and faculty at http://www.youtube.com/watch?v=KSdtyaDW1W0&mode=related&search= 18 May 2007 — Case Western Reserve University Second Life joints the online student recruitment communications mix at http://admission.case.edu/secondlife.asp 11 May 2007 — The University Western Ontario 106 faculty, student, staff, and alumni blogs presented on a single high impact page at http://communications.uwo.ca/weblogs/directory.htm#alumni 4 May 2007 — University of Chicago Putting an alumni magazine online so that people will read it can't be done in PDF format. For a best practice example of how to create online content, visit http://magazine.uchicago.edu/ 20 April 2007 — UC Berkeley Integrate your official admissions website with YouTube after you see how Berkeley uses 20 "CalTube" videos to show the benefits of its academic programs and San Francisco environment. Make the connection at http://students.berkeley.edu/myberkeley/showcaltube.asp?autoplay=life 13 April 2007 — Connecticut College 13 faculty and student stories prominently displayed throughout the website create high marketing impact for text-only content. Read the stories at http://www.conncoll.edu/ 6 April 2007 — University of Richmond Innovative use of student videos to answer "Frequently Asked Questions" is just one feature of an "Experience Richmond" collection of Web 2.0 elements. See the collection at http://www.richmond.edu/prospective/faq/ 30 March 2007 — MIT Blogs from students and staff dominate the first admissions page as Web 2.0 continues to change the future face of college and university websites. http://www.mitadmissions.org/ 16 March 2007 — Muhlenberg College Visit one of the few, maybe the only, college website that speaks the truth about "preferential" financial aid packaging. This top content is at http://www.muhlenberg.edu/admissions/aid.html 9 March 2007 — Virginia Tech University A YouTube contest to create VTU stories and spread "Invent the Future" brand identity. See this new twist on shaping user-generated content at http://www.vt.edu/contests/youtube 2 March 2007 - Calvin College Web 2.0 increases the impact of press releases with links to Facebook, Digg, and Del.ocio.us and more. http://www.calvin.edu/news/releases/2006-07/sushi-theatre.htm 16 February 2007 - Longwood University Blogs, videos, podcasts and more student created features combine for high impact reality marketing at "Longwood Live." http://www.whylongwood.com/longwoodlive/ 9 February 2007 — The College of New Jersey Try an online tuition cost estimate, the website feature that's second in demand by college bound high school students. (For the most in demand, see the 11 August entry for the financial aid estimator at University of Toledo.) http://www.tcnj.edu/~admiss/costs.html 2 February 2007 — UNC Kenan-Flager Business School Easy to scan content, a video testimonial, and a strong page title tag make this stand out for unusually high engagement potential. See the results at http://www.kenan-flagler.unc.edu/Programs/execMBA/weekend/index.cfm 19 January 2007 — Santa Clara University School of Law 15 blog topics keep everyone up to date, from future and current students to faculty, staff, and media. Blog's aren't just for personal stories any more. http://www.scu.edu/law/blog/index.html 12 January 2007 — Ohio University Continuing education gets a "Second Life" in 3-D in a new venture at http://www.blog4learning.com/2007/01/ohio_university_without_bounda_1.html 5 January 2007 — Fordham University 12 easy to scan video topics help build the Fordham brand identity. http://www.fordham.edu/Media/discover/Meet.shtml 8 December 2006 — Ball State University Student videos introduce the key academic learning feature that helps shape the Ball State brand of "Education Redefined" for future students and their parents. http://www.bsu.edu/portfolio/0612/ 1 December 2006 — Butler University Student vodcasts focus on the first semester in the College of Business Administration... and are posted on YouTube for extra impact. Visit http://www.butler.edu/vodcast 17 November 2006 — University of Manitoba MySpace adapted for a university website mixes talk of romance, biology, study skills, baking a pie and more at the Virtual Learning Commons. Web 2.0 goes to college at https://www.umanitoba.ca/virtuallearningcommons/ 3 November 2006 — Emerson College A "can't miss" display of academic programs at the admissions page. See the graduate programs at http://admission.emerson.edu/graduate/ 20 October 2006 — Boston University Student and faculty story telling videos, right from the front page. See the videos at http://www.bu.edu/ 13 October 2006 — University of Minnesota Integrated ad campaign... TV, print, radio, online, campus sidewalks. Read the rationale and see and listen to the ads for the Driven to Discover campaign at http://www.brand.umn.edu/discover/howItUnfolds/index.php 6 October 2006 — Carnegie Mellon University Videos, blog, and podcasts help convert web visitors inspired by a traditional ad camaign for the Tepper School's MBA program at http://www.mbarealitycheck.com/default.aspx?id=144000 15 September 2006 — University of Connecticut A powerful "can't miss" branding statement on the front page of the website is repeated and reinforced at the first admission page at http://www.uconn.edu/ 8 September 2006 — Pepperdine University A rare annual report designed for the Web, not a PDF copy from print. http://www.pepperdine.edu/annualreports/2005/ 18 August 2006 — Carnegie Mellon University Abby and Jenny, admissions robots, answer your questions when they can and ask you to call admissions when they can't. See the "Synthetic Interviewers" in action at http://my.cmu.edu/site/admission/menuitem.e5fc30afd07833c019300710d4a02008/ 11 August 2006 — University of Toledo Very fast online financial aid estimator and ROI for a UT education. Estimate what you'll pay at UT at http://www.financialaid.utoledo.edu/estimator/ 4 August 2006 — Texas A&M University System Press releases in blog format highlights new news and easy archive searches. Visit http://sago-news.tamu.edu/releases/ 28 July 2006 — University of Baltimore Follow Natalie through 8 30-second videos on life as a UB student as part of an innovative branding campaign integrating TV, web, billboards and more. See how well it works at http://www.knowledgethatworksub.com/ 14 July 2006 — Hendrix College Audio and print stories highlight alumni outcomes right from the admissions page. http://www.hendrix.edu/admission/admission.aspx?id=91 7 July 2006 — MIT Visit ZigZag, a video magazine that takes online publications a step ahead of most. http://web.mit.edu/zigzag 23 June 2006 — Walden University Student videos are used to verify the brand identity claimed on the front page. http://realpeople.waldenu.edu/ 16 June 2006 — Colgate University Video success stories from 9 Class of 2006 alumni for potential new students. www.colgate.edu/DesktopDefault1.aspx?tabid=2386 9 June 2006 — Capella University Put 3 great student stories right on the top of your front page... and follow them inside with 13 more. www.capella.edu 2 June 2006 — Buffalo State College Get more people to “Interact” at your website. Put podcasts, message board, blogs and more in one convenient location. And label it, “Interact." www.buffalostate.edu/admissions/interact.xml 19 May 2006 — North Dakota State University Great example of website interactivity as 30 students say “Ask Me” about NDSU. Pick your favorite by major or home town. www.ndsu.nodak.edu/askme/ 12 May 2006 — Furman University Furman validates the stories of every student who blogs when it lets Greg tell why he plans to transfer. www.engagefurman.com/ViewJournal.asp?ID=126&FirstName=Greg 5 May 2006 — Miami University of Ohio Junior inquiries receive an email link to student videos on life at Miami. www.miami.muohio.edu/admission/miami/miami.cfm 28 April 2006 — Biola University “Hugs from Home” from parents creates strong “word of mouth” marketing. www.biola.edu/parent/products_services/ 14 April 2006 — Mount Holyoke College Visit for a great campus tour experience, using the interactive power of the Internet to put the visitor in charge. www.mtholyoke.edu/cic/tour/ 31 March 2006 — Skidmore College Use Internet interactivity to engage alumni at your website. www.skidmore.edu/alumni/sbn/ 17 March 2006 — Houghton College Houghton College integrates blogs, podcasts, and photos — “next generation” blogs. www.houghton.edu/admission/ 10 March 2006 — Cornell University Cornell University presents 30 creative and entertaining gift giving opportunities. www.alumni.cornell.edu/creative_ways.htm 3 March 2006 — Boston College One of the few fundraising pages that shows how a gift benefits individual students. www.bc.edu/friends/invest/bcfund/ |