Greetings in December. And a special welcome to new subscribers from my Digital Marketing Strategy tutorial at the AMA Symposium for the Marketing of Higher Education last month. Review the complete set of tutorial slides at bit.ly/1N2cNgG The Call for Papers for the 2016 eduWeb Digital Summit in August is open until January 15. Review the 5 track topics […]
A February hello to subscribers new and old as admission application deadlines have arrived or are approaching for many of you. Best wishes that the quality and quantity of the applications meets your goals.Attend the Academic Impressions conference on “Improving Your Strategic Recruitment Communication Plan” with myself and Paige Booth (St. Edward’s University) and Michelle […]
Getting online this morning through Comcast, I couldn’t help but notice a prominent right hand column ad offering “Online degrees in as Few as 2 Years.” The temptation to add another example to my expanding collection of “post-click marketing” efforts was too much to resist. And so off I went to arrive at the first […]