3 Canadian Home Pages Give Dominant Position to “Search” Conventional wisdom at most colleges and universities is that the website home page should immediately start telling a story that reinforces the preferred brand image. Brand reinforcement, of course, is not what most visitors want to experience on a website visit. Most people want to leave […]
Keeping Faculty, Staff, and Students Up-to-Date on Web Activities Colleges and universities often face special challenges in keeping people within the institution up-to-date on ongoing events related to website design and content. And given the eternal resistance to change, a lack of ongoing communications can result in resistance to the need for continuing quality improvements. […]
4 Options to Find Your Academic Major In the top task research we do, potential students always tell us that learning what academic programs are offered is high on the task list as people visit college and university websites. Making that list easy to find and quick to review is a critical web design goal. And […]
Marketing Strength: Career Outcomes Reported by Academic Division If you’re a potential student wondering how graduates of a particular university are faring in their initial career opportunities after graduation, it is a safe bet that you are most interested in the outcomes for graduates in the same academic areas that interest you. The DePaul University […]
Success After Graduation… A Most Unusual Presentation Everyone wants to know… if I (or my child) graduate from your university, can I expect to have a successful career? That’s an especially important question for liberal arts colleges and universities where the connection between learning and career success isn’t always immediate. Drew University presents an unusually […]