April has arrived at long last and I can already see the tips of tulips here in Michigan even if the snow is not yet gone. May similar good fortune bless everyone reading this newsletter.The call for papers for the AMA Symposium for the Marketing of Higher Education in November in Austin is open now […]
A very Happy New Year to everyone reading this. I am looking forward to another fine year of higher education marketing in 2014 with the hope that all of your campaigns bring success, smiles and new insights for future ventures.My conference year starts with “Writing Right for the Web: Focusing on Student Recruitment” on March […]
Higher Education Marketing News & Notes… A special thanks to everyone who participated and shared ideas and experiences at conference and on-campus presentations throughout the year. Best wishes to everyone for the holiday season that is fast approaching.The AMA Symposium for the Marketing of Higher Education celebrated a new high attendance record of over 1,000 […]
The opening of new semesters just before and after Labor Day is always a special time on every campus. May you all enjoy that energizing spirit as far into the fall as possible.The premier marketing conference in higher education is coming soon in November: the AMA Symposium for the Marketing of Higher Education. Plan now […]
Best wishes for a weather-friendly June and continued marketing success to everyone. I’m just back from Boston and the third year of our 2-day conference on Writing Right for the Web. Expect blog notes over the next few weeks. To read highlights from the view of the participants visitbit.ly/1320MMrSummer is conference time and I hope […]
Is it February already? If you are like me, 2013 is moving rapidly along and I trust good things are happening as your marketing plans move forward this year. The January update in my secret shopping series on email response to an website inquiry is online now. Visit and follow the ongoing tale of the […]
January Application Deadline Drives 14 Email Recruitment Contacts January saw 14 emails arrive from four of our secret shopping schools… and half of those were from our “private college in upstate NY” as the quest to receive a “Fast-Forward” application continued. And that quest isn’t over yet: just this morning an “Urgent Notice” email arrived […]
Hello in November… and congratulations to everyone who had to struggle back to normal operations after Hurricane Sandy. Gerry McGovern is giving a free webinar on November 7 on how Top Task Management can improve your website. Put more marketing power in your website. Register at bit.ly/X1o7hM If you cannot make the webinar, see slides […]
July greetings to everyone in this summer of unusual heat. My weather app tells me it is now 101 degrees here in Marshall. It is a good time to say inside and finish your newsletter. Minneapolis is in my future this month, with a visit to present web review results at the School of Public […]
February has arrived, telling us that 2010 is well underway and the recruitment cycle for traditional freshmen is nearing the final months. Spring arrives not long from now, a most pleasant prospect. Two webinars are set for April. We start with “Web Analytics for Enrollment Success” at bit.ly/6y2l0A and continue with “Writing Right for the […]
Happy New Year! This marks the 15th year since I started writing this newsletter when it was primarily a promotional tool for the AMA Symposium for the Marketing of Higher Education. Both the Symposium and the newsletter have enjoyed continued success since then. A special thanks to the many people who have been subscribers since […]
December is upon us and that means the rapid arrival of the holiday season and a New Year. My best wishes to everyone over the next few weeks as 2010 approaches. Record attendance of more than 600 people at the recent AMA Symposium for the Marketing of Higher Education showed that higher education marketing continues […]