The May 1 enrollment deposit deadline has arrived here in the U.S. and everyone will soon have an updated read on how close they are to meeting 2017 freshman enrollment goals. For many, this recruiting season will continue with “summer melt” control even as the 2018 cycle is well underway. Registration for eduWeb Digital Summit […]
Professional School Programs: Easy-to-Scan 9 Options Available People interested in a professional school’s areas of study have the same top tasks as any potential student: Find the programs available and get more information about the program(s) of interest. The University of Rochester School of Nursing makes that easy to do by using 9 large content […]
International Student Recruitment: Easy-to-Scan for Information by Country Some, but by no means all, international recruitment websites provide country-by-country information for admission requirements, visa rules, and more. Often the sites first present a “region” page. After clicking on the name of a region, a list of countries appears. Today’s link of the week goes a step […]
3 Myths on How Students Use the Web Creating a website with marketing strength depends on several key elements, not the least of which is knowing how students prefer to use higher education websites. Judging from the content presentation on many of the websites I visit, too many people simply don’t understand that “simple is […]
April. The countdown to May 1 enrollment deposits begins in earnest now that acceptance letters for new freshmen are out and about from schools that do not do rolling admissions. We will soon learn which enrollment marketing innovations were effective this year. And which were not. Mark your calendar for the 2017 AMA Symposium for […]
Lowest Speed Scores Reported by Google… 11/100 for Mobile and 12/100 for Desktop Each week when I find a website page to use as the Link of the Week I test the URL with Google’s “Test how mobile friendly your site is” service. Invariably, most higher education sites rate as low for mobile speed with ratings […]
10-Step “Admissions Road Map” Brings Clarity to An Often Confusing Process Navigating a college or university admissions process from start to finish can be a daunting task. That’s why Humber College in Toronto deserves special merit for creating a web page that lays out 10 steps in an easy-to-scan presentation that a visitor can see […]
Parent Blog for High School Student Recruitment Parents play a significant role in the college choice decisions of high school students selecting a college. Yet few colleges and universities create a communication program for parents or try to capture parent emails. After making that comment in a recent tweet, along came a recommendation from Janice […]
March is here. For all our “above the equator” readers, that signals the impending arrival of spring. Despite a mild winter, I trust you are as ready as I am for the first new flowers of 2017. Join 361 members of the Top Tasks: Higher Education Website Content group on LinkedIn. If you work at […]
Very rare: a visitor friendly and easy-to-use Net Price Calculator Many Net Price Calculator pages open with a “Welcome” to the people lucky enough to find it. And then move directly to warnings and admonitions about what people should not expect. The actual task of completing the form closely follows the effort required to complete the […]
15 Colleges & Universities Send 1st Print Contact after November 14 Some higher education marketers have always preached the virtue of being “first out of the gate” to use “search” to contact potential students as soon as PSAT, PLAN, SAT, and ACT names were available. I’ve not subscribed to that “first contact or die” strategy for […]
4 Immediately Visible Key Links on the Home Page Home page clutter is a continuing problem that web design evolution over the years has done little to fix. Most sites throw a plethora of links at visitors, whether immediately visible or unfolding during a scroll down the page. And so today we celebrate another rare home page […]