Hello in November… and congratulations to everyone who had to struggle back to normal operations after Hurricane Sandy. Gerry McGovern is giving a free webinar on November 7 on how Top Task Management can improve your website. Put more marketing power in your website. Register at bit.ly/X1o7hM If you cannot make the webinar, see slides […]
July greetings to everyone in this summer of unusual heat. My weather app tells me it is now 101 degrees here in Marshall. It is a good time to say inside and finish your newsletter. Minneapolis is in my future this month, with a visit to present web review results at the School of Public […]
February has arrived, telling us that 2010 is well underway and the recruitment cycle for traditional freshmen is nearing the final months. Spring arrives not long from now, a most pleasant prospect. Two webinars are set for April. We start with “Web Analytics for Enrollment Success” at bit.ly/6y2l0A and continue with “Writing Right for the […]
Happy New Year! This marks the 15th year since I started writing this newsletter when it was primarily a promotional tool for the AMA Symposium for the Marketing of Higher Education. Both the Symposium and the newsletter have enjoyed continued success since then. A special thanks to the many people who have been subscribers since […]
December is upon us and that means the rapid arrival of the holiday season and a New Year. My best wishes to everyone over the next few weeks as 2010 approaches. Record attendance of more than 600 people at the recent AMA Symposium for the Marketing of Higher Education showed that higher education marketing continues […]
Starting a new Customer Carewords program for the University of Hertfordshire that will focus on improving the Intranet site for faculty and staff today made me think about how relatively few colleges and universities make a clear distinction between an intranet and a site designed for the external world. That failure really does restrict online marketing progress. Often […]