February. If the days are not yet warmer, at least they are getting longer as the 2018 recruitment season for high school students heads into the final months. Intense weeks ahead. May your enrollment marketing bring the students you seek. Recruiting online students in 2018? Follow my review of email and social media content from online […]
Unusually Thoughtful, Searchable, Visitor Friendly FAQ Content Among Customer Carewords partners, website FAQ sections are not usually held in high esteem. That’s certainly true of college and universities examples. I always laugh at the ones that start with “What is your mission?” or “When were you founded?” Often you have to scroll through a long […]
November. Looking forward to the AMA Symposium for the Marketing of Higher Education next week in Atlanta to meet old friends and make new ones. The 2017 edition of my “Digital Marketing Strategy” tutorial will be online next Monday. Look for the link in the P.S. to your next Link of the Week email that […]
A “Success” Website Easy to Search by Degree Level and Academic Major Website content highlighting the success of recent graduates at college and university websites isn’t hard to find today. What is much more difficult to find is what will be of most interest to potential students: data on the success of people graduating from […]
Making Tuition and Fee Costs “Quick” to Find Finding basic tuition and fees costs for an academic program more often than not is a special challenge for potential students searching for a place to enroll. And if costs (and fees) differ from program to program, the challenge is even greater. West Virginia University helps people […]
October. The high school recruitment season is in full swing. NACAC 2017 is over. The AMA Symposium for the Marketing of Higher Education is next month. And, at least here in Michigan, fall temperatures seem to have finally arrived. Register this week for the 2017 AMA Symposium for the Marketing of Higher Education, November 12-15 in Atlanta. […]
Recruiting International Students… For Online Programs Competition for online students is fierce… and likely to grow fiercer in the next year or two. In that context, I went in search of college and university websites that were designed to not just deliver enrollment rules and regulations to potential online students from outside the United States, […]
September. The opening of a new semester. The welcoming of new students. Of every age. On campus. And online. Strong wishes for everyone on a successful start to the new academic year. Register soon for the 2017 AMA Symposium for the Marketing of Higher Education, November 12-15 in Atlanta. Add my “Digital Marketing Strategy” Tutorial E […]
Career Advancement Opens the Graduate Program Website Whenever we survey “adult” students for words and phrases that are most likely to motivate those who are looking to move ahead professionally, “career advancement” and “advance my career” are at the top of the list. Many people who run college and university websites for graduate programs know […]
The series continues with an August 11 selection. And then we’ll continue with August 18 and August 25 selection. The September “Your Higher Education Marketing Newsletter” will appear after Labor Day weekend break. Top Task examples at eduWeb workshop Monday August 7 we’ll be presenting a workshop at the eduWeb Digital Summit conference in Boston. […]
Only a few days until eduWeb Digital Summit in Boston next Monday. Just finished updating my Monday morning workshop, Top Task Content and Design: Strategy for Website Success. I will have that online next week with 22 examples of college and university task-oriented websites from home pages to alumni and academic services. Look for the P.S. […]
23 Task Links for Faculty & Staff Easily Pass the 5-Second Rule In the many CCI website audience surveys we’ve done over the past few years, one group is always the most dissatisfied with a college or university website: faculty and staff. The primary reason is always the same: confusing navigation and links that make it […]