Direct Marketing at Work at Roosevelt University Inquiry Form From time to time we celebrate examples of “blessedly brief” inquiry forms designed with a primary purpose in mind: capture an online inquiry. Direct marketers know that the longer a form, the fewer are the people who will complete it. Forms like this resist the impulse […]
Recruiting Students Far From Your Location: Most students stay close to home Consistent research reinforces the same widely-known knowledge: most high school students do not travel far from home to attend college. Students who do travel further than most usually are at higher academic ability levels, at least as measured by test score results. Higher […]
November greetings. Hoping to see many of you at the AMA Symposium for the Marketing of Higher Education in December in Orlando just a few weeks from now. Our Top Tasks: Higher Education Website Content group on LinkedIn continues to grow, with over 40 new members since the October newsletter bringing the total to 267. […]
July greetings to everyone. If you work at a college or university, ask me for an invitation to the Top Tasks: Higher Education Website Content group on LinkedIn. We have 159 members, most from the U.S. with others from Australia, Canada, Denmark, Ireland, Netherlands, Sweden, and Trinidad and Tobago, and the U.K. Join to read the questions […]
Fall greetings once again to everyone north of the Equator. Here in Michigan it is fresh apple cider season. Always makes for a great October.Wherever your location, may your marketing strategies and recruitment activities bring you success in this increasingly competitive environment.Join several hundred bright, inquisitive, experienced higher education marketers this November at the AMA […]
The August newsletter comes to you from the eduWeb2014 Conference in Baltimore, where I have just done a pre-conference workshop “Advertising Online: Strategy and Tactics for Recruitment Success,” Check the presentation and download a copy from SlideShare atslidesha.re/1otSQ3M Follow comments and insights from the Tuesday and Wednesday eduWeb sessions on Twitter at bit.ly/1ltiKQY If you are attending the […]
May zipped on past and here we are in June. But on Lake Superior the ice is not quite gone yet.More time now to plan your summer professional development activity. Here are three conferences to consider for June, July, and August. I am looking forward to meeting old and new friends at each one.June 25-27 […]
April has arrived at long last and I can already see the tips of tulips here in Michigan even if the snow is not yet gone. May similar good fortune bless everyone reading this newsletter.The call for papers for the AMA Symposium for the Marketing of Higher Education in November in Austin is open now […]
A very Happy New Year to everyone reading this. I am looking forward to another fine year of higher education marketing in 2014 with the hope that all of your campaigns bring success, smiles and new insights for future ventures.My conference year starts with “Writing Right for the Web: Focusing on Student Recruitment” on March […]
Higher Education Marketing News & Notes… A special thanks to everyone who participated and shared ideas and experiences at conference and on-campus presentations throughout the year. Best wishes to everyone for the holiday season that is fast approaching.The AMA Symposium for the Marketing of Higher Education celebrated a new high attendance record of over 1,000 […]
The opening of new semesters just before and after Labor Day is always a special time on every campus. May you all enjoy that energizing spirit as far into the fall as possible.The premier marketing conference in higher education is coming soon in November: the AMA Symposium for the Marketing of Higher Education. Plan now […]
Best wishes for a weather-friendly June and continued marketing success to everyone. I’m just back from Boston and the third year of our 2-day conference on Writing Right for the Web. Expect blog notes over the next few weeks. To read highlights from the view of the participants visitbit.ly/1320MMrSummer is conference time and I hope […]