Home Page Primary Purpose? At Arizona State University, Student Recruitment Takes First Place Last week a new ranking of higher education websites appeared… the “25 Best University Websites for 2018.” Turns out the best 25 were selected after a review of the 50 largest public universities in the U.S. So while the search for the […]
Student Recruitment, Top Tasks, and Content Strategy Each September since 2006 Gerry McGovern has assembled his Carewords partners for two days of reflection, strategizing, and planning for the new year on how to best advance the “top tasks” philosophy. Top Task Philosophy… A Different Marketing Approach “Top tasks” is a philosophy… for website design and […]
Content Marketing: Helping Potential Students Write Admissions Essays Marketing as part of content strategy is the creation of content that a potential audience will actually want to visit your website and use. Often however, content strategy efforts produce little more than traditional marketing messages recycled under a new name to deliver content of little practical use to anyone. Today’s Link of […]
Websites gain marketing advantage with top task design The secret to making your website an effective marketing tool: clean and simple design that lets visitors complete their tasks as quickly as possible. Experience on the site is more important than “stunning” hero images or other design fads. For years now I’ve been a partner in […]
5 Most Important Web Content Management Principles At the end of the March “Writing Right for the Web” conference with Academic Impressions we asked the people attending to select from a list of 25 web content management principles the 5 each person thought was most important. The survey was developed by the Customer Carewords partnership […]
Web Writing: Too easy to find examples of pages that kill the ability to scan your site Last week in Atlanta we had a great two day web writing conference, hosted by my friends at Academic Impressions. The people attending came from as far away as Hawaii, Saskatchewan, Cairo, and Qatar. Not to mention Boston, […]
J.Boye conferences… special places for new thinking and new solutions Aarhus11 was my fourth J.Boye conference… my second in Denmark, with two in Philadelphia in between. Why does a person who specializes in higher education marketing travel to this “web and Intranet” conference? To meet new people and hear new solutions about online challenges that […]