Grinnell College… the high cost of brand position
Finances, Brand Strength, Sustainable Economic Models… Grinnell Struggles with Brand Position Grinnell College is one of the rare residential liberal arts colleges with an endowment of more than one billion dollars (nearly $1.4 billion in 2012). And it also has, the president has recently admitted, an unsustainable financial model. What’s up with that? The answer […]