At Boston University, are you most likely not to get a merit scholarship? At the start of their “scholarship” web pages few colleges and universities announce the difficulty of winning an available award. In these time of high price sensitivity most schools give the impression that scholarships are widely available even if they often omit […]
Strategic Planning Starts with High Visibility Survey Invite on Imperial College Home Page Most colleges and universities have periodic forays in strategic planning. A successful plan requires buy-in from as many in the university community as possible. Wide spread buy-in depends in no small part on maximum participation right from the beginning. Imperial College London […]
4 Key Points on the Home Page + a Bates College Celebration At most colleges and universities it is difficult to abandon the effort to cram as much content as possible on the home page. Limit content to key tasks for potential students? Difficult. On the Bates home page today is a notable hero feature […]
March… Yield season continues. And so does the quest for new applicants. Whatever your enrollment goal this month, may you have great success. Notable Twitter Quote: “A request for information form does not need 10+ required fields and a dozen others.” Allison Turcio, AVP for enrollment and marketing, Siena College 2023 eduWeb Summit: Dates for the upcoming […]
Social media throughout a university on display at William & Mary Every college and university website today includes links to social media. Few if any give as much prominence to social media activity everywhere throughout the school as William & Mary University. Visit the social media page from the link below and you’ll see social […]
Clean, Clear, Easy-to-Scan MBA Admissions Criteria at University of Richmond Before deciding whether or not to apply to a professional program, potential students will benefit by being able to easily review what’s required. Few professional schools do that better than the MBA program at University of Richmond. The opening easily could apply to just about […]
February… Yield season is underway while many colleges and universities continue to solicit new applications. Whatever your recruitment stage, best wished for success as we head toward Spring. Notable Twitter Quote: “Higher ed will never be an equitable system until it stops focusing on weeding people out of it and starts focusing on empowerment and knowledge.” […]
Financial aid clarity at Dartmouth College Nothing can be more confusing to normal human beings than the language used to describe the financial aid process. Many schools maintain a “glossary” of financial aid terminology to help people understand the process. Dartmouth College does this better than most. What makes Dartmouth different from about 30 similar […]
Clear Brand Guidelines from Oregon State University Marketing Getting everyone at a large university (or even a small college) to consistently use uniform guidelines to present a clear, coherent brand message to the external world has never been easy. At some schools, impossible. A first step to successfully promoting a brand position is a easy-to-follow […]
January… As the new year begins, this newsletter highlights steps to help schedule marketing improvements that you can adopt and implement at a reasonable pace over the next 12 months. Key points: match goals with resources and celebrate success as it happens. Pro tip: Check to see if your competitors are using the same “creative” agency as […]
December… The month when we all look forward to a holiday break. An early Happy New Year to everyone. Pro tip: If the first page of your Net Cost Estimator lets potential students get a quick scholarship estimate in seconds without registering, link to that from your “affordability” or “financial aid” pages. Just visited two universities that […]
Easy-to-Use Graduate Program Explorer at University of Maryland Wins for Fast Mobile Speed & Clean Environmental Impact Potential graduate students are like all other potential students in at least one important aspect: learning what graduate programs are offered in a top task. No schools makes that easier to do than the Graduate School at the […]