August… Quite the weather events these past weeks. Hoping that everyone is doing well despite the heat and floods and more we are experiencing. Notable Marketing Quote: “The ballpark minimum amount you should invest to support a new program is $150,000 per year.” Details from Seth Odell, CEO at Kanahoma. HE Connect Liverpool 2023: Janus Boye’s first higher education […]
July… Quite the weather events these past days. Hoping that everyone is doing well despite the heat and floods and more we are experiencing. Notable Marketing Quote: “Just launched the sign up for my free newsletter, which will be a curated list of articles, podcase episodes, and other content most helpful to higher ed marketers!” Allison Turcio, […]
Easy-to-Use “Accordion” Program Finder at Roger Williams University Potential students rank learning about programs offered as the first or second Top Task they want to complete at a website. (For some, “cost” is first.) Roger Williams University makes this task easier to complete on its academic programs page by using an “accordion” style page design. […]
Yes, You Can: A Fast & Creative Higher Education Home Page at Middlebury College We’ve preached the “need for speed” for years. And years. Making a positive impression on potential students visiting for the first time starts with a fast website. Can’t be too fast. When landing pages take more than 5 seconds to download, […]
Unicorn found: UC San Diego makes freshman & transfer admit rates easy to find If potential students google about they can find college and university admit rates. But they will rarely find them on the actual “admissions” pages at college and university sites. My Link of the Week search this week (“relax most college applicants […]
Is college worth the cost? Easy to learn salaries by major at American University Public opinion polls for some time now have been telling us that people increasingly doubt the value of a college education, particularly when salaries after graduation are compared to employment opportunities that don’t require a college degree. Countering that sentiment requires, […]
Case Western Reserve Links Alumni Stories to Academic Program Stories Nearly all alumni websites include stories from and/or about alumni. Some mention a person’s academic major. Not many link from an individual story to details about that person’s academic major. That’s a marketing mistake, particularly for alumni stories located in the admissions area and intended […]
June… The summer melt season for high school students headed to college is underway. Diligent efforts will keep that number as low as possible. All success to everyone engaged in the effort. Notable Marketing Quote: “Here’s an end of academic year reminder that your campus marketing communication department is not a taco bell where you roll up […]
Sticker Price & Affordability Get Real at Weber State University It isn’t unusual to find admissions and financial aid professionals who complain that potential students don’t understand that few people actually pay the “sticker price” they find in a “costs” section of a website. Why don’t they understand? Too many colleges and universities fail to […]
University of Georgia Highlights Top 3 Admissions Myths for Easy Scanning Many colleges and universities have web pages explaining and/or debunking what are described as common myths about college admissions. (Alas, I’ve never seen one that says admissions isn’t difficult at a particular school, no matter the actual admissions rate.) Nearly all the “admissions myths” […]
May… The May 1 counting day for traditional students is past… and for most schools, yield season continues from now until well into the summer. May everyone who perseveres profit from your efforts. Notable Marketing Quote: “Just because you want to grow, doesn’t mean you need more leads.” Seth Odell, Founder & CEO, Kanahoma. Gerry McGovern & […]
Drexel’s brand campaign in print expands on the web Drexel’s current brand campaign theme… “Ambition Can’t Wait”… started in late 2016. Let’s give the university great credit for staying with a campaign that was first announced in a press release you can read here. That’s admirable patience and persistence not seen at every college and […]