Your Higher Education Marketing Link(s) of the Week… “Search” on 3 Canadian Higher Education Home Pages… 10 January 2020
3 Canadian Home Pages Give Dominant Position to “Search” Conventional wisdom at most colleges and universities is that the website home page should immediately start telling a story that reinforces the preferred brand image. Brand reinforcement, of course, is not what most visitors want to experience on a website visit. Most people want to leave […]