MIT: 13 blogs on opening admissions page (11 students, 2 admissions staff) Today we hear more than ever that potential students want to know what already enrolled students have to say about their college or university. Most important, what they read or view has to be real words as the students would write or speak […]
November… With the application season well underway, early results at many schools are giving an indication of what’s to come between now and Christmas. Halloween scariness will continue for some and dissipate for others. With lower early FAFSA filings (see the entry below) there’s not yet a sign that traditional undergrad enrollments are set to […]
Social Media for Everyone: 182 + 13 Blogs on Western University Social Media Page Today we highlight a university that’s obviously proud of the extensive array of social media sites available to anyone interested, from single admin offices and academic departments to “official” Western University social sites. Connect to any of them as you scan […]
October… With fall enrollment well underway we pay special attention in this newsletter to recent surveys on what’s most important to high school students and graduate students as they search for schools to attend. No surprise: in both cases, cost is more important than you’d know by visiting most college and university websites. If you don’t […]
Virginia Tech Outlines the Brand Identity and How to Implement It More than a few colleges and universities struggle with how to get various departments and divisions to follow institution-wide brand elements. Virginia Tech takes the basic step of creating a simple, easy-to-follow outline of elements that make up “The Virginia Tech Brand.” Listed on […]
September… And the COVID Delta variant continues to plague college and university plans for the “normal” academic year that we anticipated back in June. No predication here on how this will unfold between now and December. But one does suspect that innovative recruitment tactics learned last year will continue to be essential in this new […]
We’ll be back in September… With the monthly “Your Higher Education Marketing Newsletter” and 3 Link of the Week selection in hand for August, we’ll take an extended Labor Day weekend break. Back with the next monthly newsletter September 7 or September 8. Link of the Week emails will go out on the next 3 […]
Easy-to-understand graphic review of how “sticker price” is reduced at Simpson College Higher education folks often complain that potential students don’t understand how financial aid components combine to reduce a school’s “sticker price” to a more financially feasible amount. That’s especially important to colleges in the private sector. Simpson College goes beyond the usual text […]
August… No colleges likely expected a COVID mutation to threaten disruption of their Fall 2021 on campus education plans but here we are. Hoping that we get full certification of vaccines ASAP to help the schools that have and will mandate vaccination. May this break the right way for everyone. Creating a strong(er) marketing website? […]
University of Plymouth & Grove City College make it easy to find alumni stories of highest interest to potential students Every college and university has “alumni” story content on the website. Some have many. Some have a few. But in almost every case the available stories are the ones that someone at the school thought […]
Search 86 academic programs at Eastern Washington University using 6 personas Eastern Washington University provides an easy-to-scan alpha list of 86 undergrad and graduate programs on a “Program Explorer” page. If you’re not interested in all 86, you can quickly divide them into 67 bachelor’s and 25 master’s and doctorate programs. That’s a pretty standard […]
Student profiles lead to 53 individual program descriptions at The University of Edinburgh Every college and university has an individual page describing the academic programs available. None that I’ve seen take the approach used by The University of Edinburgh: focus first on the student experience in a program and them move on to the usual […]