5 Questions Elon University Asks on “Student Conduct Form” Recruiting more transfer students is a priority at some colleges and universities and less so at others. Some offer early/preliminary evaluations of prior credit, most do not. A very few tell visitors to the transfer admission page how many transfer students are already enrolled. Even fewer […]
Academic Program Search Dominates National University Home Page Two “top task” areas dominate for potential students seeking to enroll at a college or university and visiting websites as they start to explore: (1) academic program information and (2) cost information. National University gives pride of place on the home page to academic programs with a […]
Financial & other incentives from University of Mount Union for March 1 Deposit As just about everyone knows, the National Association for College Admission Counseling (NACAC) bowed to pressure from the Department of Education last September when members voted to allow colleges and universities a new range of competitive actions in student recruitment. Among those […]
February greetings… Make a note this month to check how many “How did you hear about us?” options you have on your inquiry form. Not long ago I opened an inquiry form with 73 choices. That’s nuts. Here’s hoping this unreliable data isn’t used for anything serious. Just drop it from your form. (Same school […]
You Can’t Miss 4 Professional Programs at Pepperdine University Home Page It never fails. Top Task research tell us this: The 1st or 2nd Task in importance for potential students visiting a university website is to learn what academic programs are offered. That’s true no matter the level of study the visitor wants to explore. […]
Top Ranked in U.K. for Website Accessibility: University of Derby Universities everywhere are striving to meet Web Content Accessibility Guidelines. As you might expect, some have done better at this than others. Today we highlight the University of Derby, a U.K. university ranked best in the country in 2019 by a Sitemorse review of all […]
3 Canadian Home Pages Give Dominant Position to “Search” Conventional wisdom at most colleges and universities is that the website home page should immediately start telling a story that reinforces the preferred brand image. Brand reinforcement, of course, is not what most visitors want to experience on a website visit. Most people want to leave […]
Comprehensive yet easy-to-scan campus visit landing page from Xavier University skips glitz & glamour When you advertise or send emails to potential students, links for people to follow should take them immediately to the expected destination and present that content in a design format that’s quick and easy to understand. That’s basic direct marketing 101… […]
Monash University promotes “change” on the home page, including a “Some may find the following disturbing” video Universities, some have said, are cautious places marked by a reluctance to disturb public opinion in a way that might provoke negative reaction… from anyone. Monash University abandons this approach with a home page the continually references “change” […]
December. Best wishes for fine days leading to end of year holidays as we get ready to celebrate the start of a new decade. Stay well. The Call for Papers for the 2020 eduWeb Digital Summit is open until January 15. The 2020 event is August 3-5 at Utah’s Snowbird Resort. See the proposal details. Improving […]
Student recruitment Top Task (how much will it cost?) gets rare home page priority at St. Olaf, Edgewood colleges This week we highlight two different approaches to helping potential undergrad students complete a top task priority: how much will your college cost? Or, put a different way, how far below the “sticker price” can I […]
Actual Costs vs. Sticker Prices: Rare Marketing Message at Le Moyne College How often have you heard someone in higher education, especially in the private sector, complain that too many students (and their parents) are scared away from considering private sector enrollment by high prices that create “sticker price” shock? Why don’t more people, the […]