Tag Archives: higher education marketing

Your Higher Education Marketing Link of the Week… Eastern Kentucky University: Rapid Merit Scholarship Estimator… 10 May 2019

May 12, 2019 0 Comments

Quick, Easy State-by-State Merit Scholarship Estimator at Eastern Kentucky University Merit scholarships have been in use as a recruitment tool at non-elite private sector colleges and universities for decades. Their use at public universities is a more recent addition. Eastern Kentucky University has been offering them since at least 2015. Merit scholarships are available for […]
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Your Higher Education Marketing Link of the Week… Drew University: “Minimal Navigation” on Home Page… 26 April 2019

April 26, 2019 2 Comments

New Style Home Page for Drew University features “Minimal Navigation” Does being different from other higher education websites by itself create a competitive advantage? If that’s the case then Drew University indeed has advanced past its competitors by using a “minimalist” design approach. What is minimalist design strategy? A definition from the Nielsen-Normal Group in […]
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Your Higher Education Marketing Link of the Week… University of the Pacific: Online Admissions App… 19 April 2019

April 20, 2019 4 Comments

Fast, Easy-to-Complete Online Admissions Application from The University of the Pacific How many of your admissions applications are completed on a smartphone? Might more people do that if it were easier to complete? The University of the Pacific first reported on the success of an online admissions application for new freshmen at the AMA Symposium […]
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Your Higher Education Marketing Link of the Week… University of Sheffield: Academic Program Site Tasks… 12 April 2019

April 14, 2019 0 Comments

Improving Task Completion at Academic Program Sites at The University of Sheffield… At The University of Sheffield website changes are in progress to improve top task completion in an often neglected area: academic program sites. That’s important to not only faculty and current students, but to potential students as well who want to review academic […]
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Fine New Home Page… Leads to Ugly “Request Info” form at SUNY Potsdam

April 11, 2019 1 Comment

Tactics can kill marketing strategy… a new example at SUNY Potsdam Let me confess to a marketing obsession… higher education marketing in the last few years has seen a explosion of “brand strategy” efforts in the belief that colleges and universities can “rebrand” themselves to solve marketing challenges and boost enrollment. I’ve no problem with […]
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Your Higher Education Marketing Newsletter… April 2019

April 8, 2019 0 Comments

April. Rumor in Michigan is that spring has arrived. Still a bit of snow. Patience. The flowers are twitching. And the marketing continues. The cliché is true: you only have one chance to make a first impression. Introduce your colleagues to the benefits and techniques of “top task research” to create the best possible experience […]
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Higher Education Tuition and Costs
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Your Higher Education Marketing Newsletter

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Your Higher Education Marketing Link of the Week… University of Missouri: 12 High Visibility Task Topics… 5 April 2019

April 7, 2019 0 Comments

12 Easy-to-Scan Task Topics Show the Power of Words at Mizzou Registrar’s Website Yes, you really don’t need opening images (or images of any sort) on a website page visited by people who just want a quick path to complete the task that brought them to the page. That’s especially true of internal pages for […]
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Your Higher Education Marketing Link of the Week… Bates College: 19 Instagrams on Home Page… 15 March 2019

March 16, 2019 0 Comments

19 Instagram Views Featured on Home Page = Market Research Treasure Trove You won’t lack for things to view on the elaborate Bates College home page. If you persist toward the end of the page you’ll find a collection of 19 Instagram visuals. And you can see the relative popularity of each one, measured by […]
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Your Higher Education Marketing Link of the Week… MIT: 20 YouTube Channel Topics… 8 March 2019

March 10, 2019 0 Comments

MIT Offers Array of 20 Easy-to-Scan Video Channels You don’t have to look far to find reports of how popular video content is with Millennials (23 to 38 year olds who are the prime recruits for graduate and professional degrees and certificates). Just about every college and university has a YouTube channel. In design, the […]
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Student Recruitment
Video Marketing
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Your Higher Education Marketing Newsletter… March 2019

March 7, 2019 0 Comments

March. Some of you are waiting for winter. The rest of us know that spring is coming. Sometime. Website speed, especially on mobile, is a key element in successful marketing. For examples of 8 truly rapid sites (and 3 quite slow ones) taken from 45 of my Link of the Week selections visit “8 Winners: […]
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8 Winners… Top Mobile Speed Downloads for Higher Education Websites

February 27, 2019 0 Comments

The Need for Website Speed… Importance Grows in 2019… 8 of 45 Higher Ed Sites are “Excellent” Now Website speed review from Unbounce… Many, perhaps most, potential students of every age first come into contact with a particular college or university by visiting the website. Visits often, but by means always, start at the home […]
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Digital marketing
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Online Marketing
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Your Higher Education Marketing Link of the Week… St. John’s University: Landing Page for a NY Times Ad… 22 February 2019

February 24, 2019 0 Comments

Matching Landing Page with Advertisement: St. John’s University “Outcomes” Example St. John’s University was one of 4 universities that took full-page ads in the NY Times special “Learning” section of the 24 February Sunday paper. (Rensselaer, SUNY Albany, NYU School of Professional Studies were the others). The “Results That Speak for Themselves” ad is on […]
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Tag Archives: higher education marketing

Your Higher Education Marketing Link of the Week… Eastern Kentucky University: Rapid Merit Scholarship Estimator… 10 May 2019

Your Higher Education Marketing Link of the Week… Drew University: “Minimal Navigation” on Home Page… 26 April 2019

Your Higher Education Marketing Link of the Week… University of the Pacific: Online Admissions App… 19 April 2019

Your Higher Education Marketing Link of the Week… University of Sheffield: Academic Program Site Tasks… 12 April 2019

Fine New Home Page… Leads to Ugly “Request Info” form at SUNY Potsdam

Your Higher Education Marketing Link of the Week… University of Missouri: 12 High Visibility Task Topics… 5 April 2019

8 Winners… Top Mobile Speed Downloads for Higher Education Websites

Your Higher Education Marketing Link of the Week… St. John’s University: Landing Page for a NY Times Ad… 22 February 2019

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