November. Looking forward to the AMA Symposium for the Marketing of Higher Education next week in Atlanta to meet old friends and make new ones. The 2017 edition of my “Digital Marketing Strategy” tutorial will be online next Monday. Look for the link in the P.S. to your next Link of the Week email that […]
A “Success” Website Easy to Search by Degree Level and Academic Major Website content highlighting the success of recent graduates at college and university websites isn’t hard to find today. What is much more difficult to find is what will be of most interest to potential students: data on the success of people graduating from […]
Making Tuition and Fee Costs “Quick” to Find Finding basic tuition and fees costs for an academic program more often than not is a special challenge for potential students searching for a place to enroll. And if costs (and fees) differ from program to program, the challenge is even greater. West Virginia University helps people […]
Keeping Faculty, Staff, and Students Up-to-Date on Web Activities Colleges and universities often face special challenges in keeping people within the institution up-to-date on ongoing events related to website design and content. And given the eternal resistance to change, a lack of ongoing communications can result in resistance to the need for continuing quality improvements. […]
October. The high school recruitment season is in full swing. NACAC 2017 is over. The AMA Symposium for the Marketing of Higher Education is next month. And, at least here in Michigan, fall temperatures seem to have finally arrived. Register this week for the 2017 AMA Symposium for the Marketing of Higher Education, November 12-15 in Atlanta. […]
Rare Attention to Speed at the Medill School of Journalism, Media, Integrated Marketing Communications: 3 Second Mobile Download One element puts the Medill School into the Link of the Week selection category: Mobile download speed. At a time when most colleges and universities are not paying much attention to the value of speed in the […]
Student Recruitment, Top Tasks, and Content Strategy Each September since 2006 Gerry McGovern has assembled his Carewords partners for two days of reflection, strategizing, and planning for the new year on how to best advance the “top tasks” philosophy. Top Task Philosophy… A Different Marketing Approach “Top tasks” is a philosophy… for website design and […]
Rationale, Benefits of a 20% Tuition “Reset” at Drew University We can’t yet say that tuition “resets” (a favored euphemism for tuition cuts) are sweeping the private sector of higher education in the United States. But we can say that they receive considerable attenting by higher ed pundits as an alternative to tuition discounting in […]
Headed to Lisbon for Gerry McGovern’s annual Carewords Partners meeting. Link of the Week selection will be back for a September 22 selection. I’m leaving today for our Carewords meeting… 15 of us will gather to review what worked and what didn’t and what we can do better for 2018. More about Customer Carewords and […]
Recruiting International Students… For Online Programs Competition for online students is fierce… and likely to grow fiercer in the next year or two. In that context, I went in search of college and university websites that were designed to not just deliver enrollment rules and regulations to potential online students from outside the United States, […]
September. The opening of a new semester. The welcoming of new students. Of every age. On campus. And online. Strong wishes for everyone on a successful start to the new academic year. Register soon for the 2017 AMA Symposium for the Marketing of Higher Education, November 12-15 in Atlanta. Add my “Digital Marketing Strategy” Tutorial E […]
Video Opens Online MBAs: Temple University Fox School of Business & University of Florida Hough Graduate School of Business You don’t have to look far these days to find articles about the growing importance of video in online communications, including student recruitment. And so today we depart from the usual Link of the Week highlighting […]