Recruiting Students Far From Your Location: Most students stay close to home Consistent research reinforces the same widely-known knowledge: most high school students do not travel far from home to attend college. Students who do travel further than most usually are at higher academic ability levels, at least as measured by test score results. Higher […]
Video + Text Highlight Annual Report Home Page Presentation Annual reports are not always highlights of easy or entertaining reading. And so perhaps the best way to present them to the public is not in the traditional printed version or even as a complete report transported to an online format. Consider this alternative: a short […]
Career Prep: 4-Year Program + $3,000 Scholarship in Senior Year Back in 2013 a survey of college students reported that many if not most were not happy with traditional career services programs that focused on resume preparation and interview skills. More often than not, students had no contact with a career services office until their […]
New 2017 Project: Evaluating Direct Marketing in Student Recruitment Today begins a series of posts evaluating the direct marketing efforts of 206 colleges and universities in 41 states to entice campus visits and admissions applications from a college-bound high school student. Most of this material was sent between October 18 and December 25 of the […]
Happy New Year to everyone, everywhere. May your marketing plans bring you great success in 2017. The Top Tasks: Higher Education Website Content group on LinkedIn added 26 members since the December newsletter for a total of 320. Our first 2017 member is Gaelle Le Goff, International Development Manager at Ecole Polytechnique in Paris. If […]
Content Marketing: Helping Potential Students Write Admissions Essays Marketing as part of content strategy is the creation of content that a potential audience will actually want to visit your website and use. Often however, content strategy efforts produce little more than traditional marketing messages recycled under a new name to deliver content of little practical use to anyone. Today’s Link of […]
UCLA Fund Seeks a “Gift of Any Amount” for annual fund In search of an annual fund page as Link of the Week I visited about 25 sites identified by a Google search for “Alumni annual fund websites.” Most were, to be polite, boring. The worst one started the page by reporting results from the […]
Digital Marketing Strategy: The Updated 2016 AMA Tutorial This afternoon I’ll be presenting the fourth in a series of Digital Marketing Strategy tutorial at the AMA Symposium for the Marketing of Higher Education. We have a fine group of 51 registered, including people from Australia, Canada, Columbia, Greece, New Zealand, Panama, and Peru. That’s the […]
Detailed Transylvania “Affordability” Page Combats Sticker Price Shock Higher education analysts often decry the “sticker price shock” that many people have when they start their college selection journey and compare degree costs at public and private universities. Why don’t people understand that at private colleges and universities the “sticker price” is not what most people […]
Skipping the “Reset” Euphemism, A College Announces a “Tuition Reduction” Throughout the United States over the past few years a small number of private-sector colleges and universities have decided to withdraw from the tuition discount race to lower actual net cost to students in favor of a substantial reduction in the tuition list price. Most […]
6 Task Links + Search Dominate the Home Page One of the latest fads in higher education web design is the use of video views where a static hero image once went at the top of the page. Most of the ones I’ve seen show similar scenes that do little to differentiate one school from […]
Making Website Life Easier for Faculty & Staff and Students That’s been the result of every CCI (Customer Centric Index) satisfaction survey that we’ve done with faculty over the past 10 years. The primary reason has always been the same: confusing menus and links make it difficult for people to find and complete their top […]