October. The high school recruitment season is in full swing. NACAC 2017 is over. The AMA Symposium for the Marketing of Higher Education is next month. And, at least here in Michigan, fall temperatures seem to have finally arrived. Register this week for the 2017 AMA Symposium for the Marketing of Higher Education, November 12-15 in Atlanta. […]
Rare Attention to Speed at the Medill School of Journalism, Media, Integrated Marketing Communications: 3 Second Mobile Download One element puts the Medill School into the Link of the Week selection category: Mobile download speed. At a time when most colleges and universities are not paying much attention to the value of speed in the […]
Student Recruitment, Top Tasks, and Content Strategy Each September since 2006 Gerry McGovern has assembled his Carewords partners for two days of reflection, strategizing, and planning for the new year on how to best advance the “top tasks” philosophy. Top Task Philosophy… A Different Marketing Approach “Top tasks” is a philosophy… for website design and […]
Rationale, Benefits of a 20% Tuition “Reset” at Drew University We can’t yet say that tuition “resets” (a favored euphemism for tuition cuts) are sweeping the private sector of higher education in the United States. But we can say that they receive considerable attenting by higher ed pundits as an alternative to tuition discounting in […]
Headed to Lisbon for Gerry McGovern’s annual Carewords Partners meeting. Link of the Week selection will be back for a September 22 selection. I’m leaving today for our Carewords meeting… 15 of us will gather to review what worked and what didn’t and what we can do better for 2018. More about Customer Carewords and […]
Recruiting International Students… For Online Programs Competition for online students is fierce… and likely to grow fiercer in the next year or two. In that context, I went in search of college and university websites that were designed to not just deliver enrollment rules and regulations to potential online students from outside the United States, […]
September. The opening of a new semester. The welcoming of new students. Of every age. On campus. And online. Strong wishes for everyone on a successful start to the new academic year. Register soon for the 2017 AMA Symposium for the Marketing of Higher Education, November 12-15 in Atlanta. Add my “Digital Marketing Strategy” Tutorial E […]
Video Opens Online MBAs: Temple University Fox School of Business & University of Florida Hough Graduate School of Business You don’t have to look far these days to find articles about the growing importance of video in online communications, including student recruitment. And so today we depart from the usual Link of the Week highlighting […]
Law School Home Page Helps People Move Quickly to Key Content Most people who start a website visit at the home page want to move rapidly from that page to content of primary interest. For potential students visiting law school websites, for instance, that does not mean viewing photos of the most recent graduating class. […]
Career Advancement Opens the Graduate Program Website Whenever we survey “adult” students for words and phrases that are most likely to motivate those who are looking to move ahead professionally, “career advancement” and “advance my career” are at the top of the list. Many people who run college and university websites for graduate programs know […]
The series continues with an August 11 selection. And then we’ll continue with August 18 and August 25 selection. The September “Your Higher Education Marketing Newsletter” will appear after Labor Day weekend break. Top Task examples at eduWeb workshop Monday August 7 we’ll be presenting a workshop at the eduWeb Digital Summit conference in Boston. […]
Only a few days until eduWeb Digital Summit in Boston next Monday. Just finished updating my Monday morning workshop, Top Task Content and Design: Strategy for Website Success. I will have that online next week with 22 examples of college and university task-oriented websites from home pages to alumni and academic services. Look for the P.S. […]