Strategy vs. Tactics… how a website can kill ROI for a mobile ad campaign Strategy is grand. Agencies love to sell it. Clients love to talk about it. Conferences love to feature it. And every marketing campaign indeed needs a good strategy. But a problem occurs when the tactics of implementing a strategy don’t receive […]
Notre Dame home page highlights series of top stories Many university home pages include a section, usually near the bottom of the page, with links to a few stories about the university. None that I’ve seen before make stories about the school the dominant content on the entire home page. No brand claims. No content […]
February. And yes, winter will change to spring. Believe. First step to a better website? Read Gerry McGovern’s new book: Top Tasks – a How-to Guide before you set content priorities. The first chapter is here. Updating your website in 2019? Find out what potential students like and dislike about your current site before making changes. Feedback in […]
Raikes School Combines video, key facts, and alumni ratings to make a strong first impression on potential students For most students searching about for a potential college learning about the academic program that interests them is a top task when they begin to visit college websites. Today’s Link of the Week example combines 3 elements […]
National University: Student Video Stories from Website to YouTube to Facebook & Instagram While websites remain the most important source of online content for future students exploring college options, social media obviously also plays an important role. National University recognizes this in integrating a series of promotional videos across website and YouTube, Facebook, and Instagram. […]
Rare Priority: 2 Student Recruitment Links Open Rhode Island School of Design Home Page Link of the Week selections for 2019 start with a return to the basics: a rare home page design that gives priority placement to key task links for student recruitment. In this case, those are links to the #1 top task […]
January. And a Happy (and successful) New Year to everyone. The Call for Papers for the eduWeb Digital Summit (Philadelphia, 29-31 July) is open until February 1. Share your experience and expertise. Check the presentation details. 2019 reading list: Gerry McGovern’s new book: Top Tasks – a How-to Guide published in November. Read the first chapter here. Updating your website in […]
Holy Cross Explains Admissions Critera, Test Optional Policy in Clear Language “Am I likely to get admitted to this college I’m interested in?” That’s a question on the mind of most college bound high school students, often as early as their sophomore year. Different schools provide different level of detail and clarity to answer that […]
Honesty on Financial Aid: The more Muhlenberg wants you to enroll, the better your financial aid award How colleges and universities make financial aid awards is a mystery to many parents and potential students. Why, for instance, might a financial aid award from one school contain a higher grant award and a lower loan amount […]
Key International Student Content on a Single Page at University of Alberta Recruiting international students is a key enrollment goal at many colleges and universities. Here in the U.S. that task has become more challenging for many colleges and universities since 2016. Applications appear to fall more at schools without a strong brand identity than […]
Unique (?) Boston University Home Page Takes a Different Path: Storytelling A certain part of the marketing world is consumed by the power of storytelling to engage visitors. Just about everyone tells stories. No college or university I’ve yet seen takes quite the approach that Boston University (BU) takes the website home page. BU has […]
November. And the AMA Symposium for the Marketing of Higher Education that started Sunday. Not there this year, so a distant hello from Michigan to friends attending. Enjoy. If you’re not in Orlando, review Monday’s tweets and follow along with new ones. Gerry McGovern has a new book: Top Tasks – a How-to Guide. You can read the […]