Your Higher Education Marketing Link(s) of the Week: DePauw, DePaul, Lasell university inquiry forms… 7 May 2021
Back to Basics: Blessedly Brief Inquiry Forms from DePaul, DePauw, and Lasell universities An ancient direct marketing principle tells us that shorter inquiry forms result in more completions than long ones. That’s especially true when what’s asked on an inquiry form is limited to what a person knows is necessary to receive a response. The […]