Strategy vs. Tactics… how a website can kill ROI for a mobile ad campaign Strategy is grand. Agencies love to sell it. Clients love to talk about it. Conferences love to feature it. And every marketing campaign indeed needs a good strategy. But a problem occurs when the tactics of implementing a strategy don’t receive […]
4 Key Links Get High Home Page Visibility The University of Massachusetts is about to undertake an ambitious goal to become a major national force in online education. We can measure success in how quickly, if at all, UMass increases revenue from online programs from about $100 million at present to the $400 million set […]
3 Personal Motivational Topics at Entry Page for Online Students Most higher education websites don’t do an especially good job of connecting on a personal level with potential students searching the site. Today’s Link of the Week differs from most others in two important ways: Generous use of the “you” word in an informal writing […]
Online Programs Available: Just One Link to Top Task Completion For students of any age or degree interest, finding out what degree programs a university offers is always a top task. More often than not, it is the first top task that potential students want to complete on a university website. The home page for […]
Marketing Online Programs: Top of Mind notes from Washington, D.C. What stands out most from last week’s Education Dynamics first “boot camp” conference with Carol Aslanian and friends in D.C.? Here are 10 points still floating on the top of my brain, in no special order: Mixed acceptance of social media was not surprising. Still people/institutions reluctant to […]
Getting online this morning through Comcast, I couldn’t help but notice a prominent right hand column ad offering “Online degrees in as Few as 2 Years.” The temptation to add another example to my expanding collection of “post-click marketing” efforts was too much to resist. And so off I went to arrive at the first […]
If you haven’t already discovered the Sloan Consortium’s research work on onlined education, then you are missing valuable background information to plan your future marketing efforts in the online world. Go along to