46 University of Dayton emails from 17 August to 22 February: Emails subject lines reveal what an MBA program believes is important marketing content. From the University of Dayton, that includes 46 subject lines from August 17 to February 22. For newcomers… this is the 4th installment in a series reviewing email recruitment communications and […]
40 Kogod School emails from 16 September to 28 February: subject lines show the marketing emphasis We can learn a fair bit about what a school thinks is important marketing content by reviewing email subject lines. In the American University case, 40 of them from September 20 to February 28. For newcomers… this is the […]
Recruiting online students: Notes from 4 Online MBA Programs… American, Dayton, Simmons, Syracuse Over the past few months I’ve been collecting emails (92 to date) from 4 online MBA programs sent to me as a potential student. And so 2018 begins with a review of what’s been received from each program. We’ll look at frequency, […]
Video Opens Online MBAs: Temple University Fox School of Business & University of Florida Hough Graduate School of Business You don’t have to look far these days to find articles about the growing importance of video in online communications, including student recruitment. And so today we depart from the usual Link of the Week highlighting […]