Net Price Calculator at Boston University… not visible from the Admissions website The 2012 Noel-Levitz E-Expectations Survey is always popular… witness the packed room for presentation and commentary on the results at the eduWeb2012 conference in Boston last week. If you don’t already have a copy, follow that last link and download one today. Most high […]
A special welcome to our new subscribers from the eduWeb2012 conference last week in Boston. Presentations and discussion this year were great. For 2013, the conference returns to Boston. If you have friends who might like a newsletter subscription, it only takes 30 seconds at bit.ly/aRePLm What is the state of admissions marketing today? That […]
Video & News Content to Engage Professional School Visitors: Boston University School of Public Health Today’s Link of the Week selection replaces the common top-of-the-page rotating collection of photo or video presentations with introductory images of 2 video and 4 news options when the page opens. Run your cursor over each one for a short […]
Web Writing: Too easy to find examples of pages that kill the ability to scan your site Last week in Atlanta we had a great two day web writing conference, hosted by my friends at Academic Impressions. The people attending came from as far away as Hawaii, Saskatchewan, Cairo, and Qatar. Not to mention Boston, […]
J.Boye Web & Intranet Conference: 6 Questions and Answers for What Happens Next J.Boye conferences are a small and powerful alternative to meetings where thousands of people wander exhibit halls and conference center corridors. I’ve been to 5 over the past three years in Aarhus, Denmark and in Philadelphia. Never fail to learn something new […]
Web content writer and more… Will you do this for $45,000 per year? Here’s another entry to my collection of job descriptions (and sometimes salary) for positions like this. Description This individual will: write engaging and dynamic content, with particular emphasis on content for our prioritized target audiences ensure that content adheres to our high […]
Web content creation… centralize or decentralize? Last month I was working with a university to review their web management policies and practices and recommend changes consistent with their resources, both human and fiscal. A key question was whether or not to move back to a more centralized content system for content creation and publishing. Searching […]
Digital marketing… deciding what’s “necessary” to know and what’s only “nice” “Digital marketing” is on my mind this week as I continue my search to select the best content for a series of workshops this year on digital marketing strategy. The first edition, so to speak, is set as a half-day tutorial at the J.Boye […]
Hello to everyone and best wishes for marketing success as spring arrives on the horizon. I am just back from Michigan Technological University where more snow fell during my visit day than we have had all winter here in the Marshall area. Join me in wishing for the rapid arrival of the first crocus. Work […]
Web Content Editor… do you have a position like this on your campus? Web content editor positions continue to spread throughout higher education, but many schools have not yet been able to add one. At others, the position is not yet higher in the employment hierarchy. Online higher education marketing will benefit as these positions […]
Writing Right for the Web… content needs contrast for easy reading Video content in Boston University’s online Annual Report 2012 is very strong. That’s why I picked it for the February 17 Link of the Week.. 25 short, engaging videos are used to illustrate the 5 main topics included in the publication. But nothing is perfect, […]
Digital marketing… 5 points important to higher education marketers Digital marketing in higher education is on my mind as I start preparing for a new series of 2 and 3 hour workshops. To help kick my brain into gear, I prepared an outline of my first thoughts about what to include and sent it to […]