Registrar’s Website is a Link of the Week Success It surprised me. When I was searching for a May 8 Link of the Week selection, motivation already existed to search among college and university websites for a strong example of a “service marketing” site that was oriented to students as the primary audience. We are about […]
Check Title Tags to Improve Search Marketing Results Just a few minutes ago a visit to the Traffic Resources website reminded me that there is low hanging fruit in the online higher education marketing world that isn’t being harvested. On that page is a “daily poll” that’s been running since January: “What’s The Most Important SEO Element […]
Web Content and Alumni Magazines Everyone has fantasies… one of mine is to play the role of a firefighter in Ray Bradbury’s Fahrenheit 451 and discover and burn out 4-color print publications (alumni magazines, annual reports, admissions viewbooks) put online as a PDF. That “find and delete” goal has been a constant in each of my 25 Writing […]
“Writing Right for the Web” “Writing Right for the Web” has been my most frequent presentation topic over the last three years… 9 conference sessions, 5 webinars, and 11 on-campus workshops. In the next few weeks I plan to start writing at least a “White Paper” and perhaps something longer on the key elements that will help […]
For about 3 years now I’ve been doing “Writing Right for the Web” web conferences with Academic Impressions in Denver. This time we’re sharing answers to 11 questions sent in during the March 30 event with readers of this blog. The next conference presentation of “Writing Right for the Web” is June 4-5 in Chicago at Carol Aslanian’s next event. (If you […]
The “blogazine” at Mount Holyoke College is a great example of an alumni magazine that makes a successful transition from the print version to an online format that’s easy for people to find and read. I’ve been using a screen shot of the latest issue in my “Writing Right for the Web” presentations and workshops for more than a year. […]
For about a year now, the closing section on writing for organic search optimization has been the most popular section with many people in my “Writing Right for the Web” workshops. And one of the questions that comes up every time is simply: “How many times can we repeat keywords?” Up until now, a big […]