Your Higher Education Marketing Link of the Week… University of Georgia: Admissions Myths… 5 May 2023

University of Georgia Highlights Top 3 Admissions Myths for Easy Scanning

University of GeogriaUniversity of GeorgiaMany colleges and universities have web pages explaining and/or debunking what are described as common myths about college admissions. (Alas, I’ve never seen one that says admissions isn’t difficult at a particular school, no matter the actual admissions rate.)

Nearly all the “admissions myths” pages I’ve visited are general in nature. Few put a special focus on “myths” common to the individual place creating the page. University of Georgia (UGA) is different.

The UGA “Admissions Tips, Hints & Myths” page has 12 points about the admissions policy. What’s different is that UGA first lists the “top three” myths based on questions actually asked by potential students. You can’t miss those on a quick scan as the page opens. After that, it is also easy to scan the next 9 for those that interest you.

Writing Right for the Web…

Two points to make:

  • The font size used to counter the myths certainly can be larger than used here. There’s too much contrast between the font size used to present the myth and the text that follows.
  • Congrats on the admirable restraint that kept a photo or other hero image off the top of the page and forced the “Top Three… ” listing further down the page. Immediate visibility of the “Admissions… ” heading is best.

Follow the Link of the Week…

Review a strong presentation on college admissions myths when you visit “Admissions Tips, Hints, & Myths.”

Speed on mobile… 3.1 seconds to first view, 7.8 seconds to full interactivity

Google PageSpeed Insights measures the time to first view of the “Admissions Tips… ” page on a mobile phone at good 3.1 seconds. Time to full interactivity was better than most tested at 7.8 seconds.

The first step to improving mobile speed is seldom seen: “Eliminate render-blocking resources.”

Website Carbon Calculator… cleaner than most others

Thanks to Gerry McGovern and his efforts to reduce “world wide waste” for the referral.

This UGA admissions page is “cleaner than 79% of web pages tested.”

Does your website help or hurt the climate? Test your website pages at “Website Carbon Calculator.”

Recommend a future Link of the Week

Always eager to get recommendations of websites that dare to be different… or just do something ordinary in a special way. Write a comment with link here or send me the link at

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