Your Higher Education Marketing Link of the Week… American University: Salaries by Academic Major… 16 June 2023

Is college worth the cost? Easy to learn salaries by major at American University

American UniversityPublic opinion polls for some time now have been telling us that people increasingly doubt the value of a college education, particularly when salaries after graduation are compared to employment opportunities that don’t require a college degree.

Countering that sentiment requires, among other things, easy access to earnings information presented according to the various academic majors that a school offers. That’s much better data than “average” salaries overall or even “average” salaries with academic areas.

American University (AU) makes finding that data easy.

American starts with the overall data like most others: 94 percent of graduates are “working or in graduate school or both.” Is there a college or university in the U.S. that does not have similar data on the website? I’ve never seen one. No marketing advantage here that sets one school above another.

One sets AU apart is what appears immediately under the opening image: the ability to sort “undergraduates” (and American Universitymasters degrees for those interested in those programs) by individual majors at the school. Do that and you’ll see an easy-to-scan pie chart that shows the percent of alumni employed at several salary ranges. In this case, we are showing the results for Communication Studies. Other results vary in the number of salary segments shown.

In this case, 49 percent of “recent” alumni are making between $50K and $60K per year. Is that enough given direct costs and loan levels? That’s for each potential student to decide.

Comparing programs may also help potential students decide on a major. In Business Administration, for instance, 77 percent of graduates earn “More than $60K.” You can find similar date for those who majored in Accounting or Finance.

For higher education, transparency is more important now than ever. AU sets an example for others to follow.

Follow the Link of the Week…

See how American University presents salary information for graduates in different academic programs when you visit the “We Know Success” page.

Speed on mobile… 2.2 seconds to first view, 23.1 seconds to full interactivity

Google PageSpeed Insights measures the time to first view of the “We Know Success ” page on a mobile phone at a rapid 2.2 seconds. Time to full interactivity, however, was woeful at 23.1 seconds.

The first step to improving mobile speed: “Reduce unused JavaScript.”

Website Carbon Calculator… not so clean but better than many

Thanks to Gerry McGovern and his efforts to reduce “world wide waste” for the referral.

The American University “We Know Success” page is “dirtier than 57% of web pages tested.”

Does your website help or hurt the climate? Test your website pages at “Website Carbon Calculator.”

Recommend a future Link of the Week

Always eager to get recommendations of websites that dare to be different… or just do something ordinary in a special way. Write a comment with link here or send me the link at

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