Keeping Faculty, Staff, and Students Up-to-Date on Web Activities Colleges and universities often face special challenges in keeping people within the institution up-to-date on ongoing events related to website design and content. And given the eternal resistance to change, a lack of ongoing communications can result in resistance to the need for continuing quality improvements. […]
3 Myths on How Students Use the Web Creating a website with marketing strength depends on several key elements, not the least of which is knowing how students prefer to use higher education websites. Judging from the content presentation on many of the websites I visit, too many people simply don’t understand that “simple is […]
Web content writer and more… Will you do this for $45,000 per year? Here’s another entry to my collection of job descriptions (and sometimes salary) for positions like this. Description This individual will: write engaging and dynamic content, with particular emphasis on content for our prioritized target audiences ensure that content adheres to our high […]
Web content creation… centralize or decentralize? Last month I was working with a university to review their web management policies and practices and recommend changes consistent with their resources, both human and fiscal. A key question was whether or not to move back to a more centralized content system for content creation and publishing. Searching […]
Web Content Editor… do you have a position like this on your campus? Web content editor positions continue to spread throughout higher education, but many schools have not yet been able to add one. At others, the position is not yet higher in the employment hierarchy. Online higher education marketing will benefit as these positions […]
Content challenges for both traditional and mobile websites Just finished updating the second “Writing Right for the Web” webinar next week, focusing on social media and mobile content. That had me back reading the questions sent along a few weeks ago by people already signed up for the sessions. Two of those were content related; […]
Mobile Marketing in Higher Education: notes from summer conferences Mobile marketing is still on my brain after my flight back from San Antonio and eduWeb11 yesterday. Before various random thoughts disappear, several things come to mind after mobile sessions at ACT Enrollment Planners Conference, Carol Aslanian’s graduate recruitment conference, and eduWeb. Mobile apps vs. mobile websites: […]
Web content editors… new value from the Panda at Google Earlier this year Google decided to give more weight to the quality of content on a website in deciding how to rank various sites. For some, consternation struck. More than a few websites reported a significant reduction in their previous search standing. “Panda” was the […]
Writing Right for Academic Program Websites Last week found me back at East Stroudsburg University for another campus presentation of “Writing Right for the Web.” Here are some random notes about academic program websites based on questions and discussions that came up during our two hours together. Doug Smith, Steve LaBadie, and Brenda Friday deserve special thanks […]
Web Editor and Content Coordinator at Ithaca College Here are details from a new listing at Ithaca College for a Web Editor to work with admissions for the benefit of student recruitment efforts. With the increasing importance of online marketing to effective student recruitment, positions like this should increase in the future even in the […]
Web content editors… 500+ to train and learn from Early in November I traveled to Denmark to the J.BoyeAarhus 2009 conference in Aarhus for a presentation on “Rating Higher Education Websites: The Student Experience” that’s posted now at my SlideShare site. Rie Zimmer Rasmussen, web coordinator in the project office at University of Southern Denmark (17,000 students in 5 major […]
Web Content Coordinator Postion Time for another addition to the list of position descriptions for web content editors and similar spots. Today’s comes from a 2-year SUNY college. Applications are being taken now. If you’re interested, visit the original listing at SUNY Orange. More than 12 other descriptions are here on the blog. From “Duties in […]